Abstract
Gives results of a survey on the image of an extension counter of a nationalized bank located in an educational campus. Useful for discussing issues of how to audit the image of an organization and how to take the consequent remedial steps.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | BP0208 |
| Title | Image Audit of an Extension Counter of a Bank |
| Pages | 4 |
| Published on | Jan 1, 1989 |
| Year of Event | 1989 |
| Authors | Rao, Sreenivas S; |
| Area | Strategy (STR) |
| Discipline | Innovation and Entrepreneurship |
| Sector | Banking Finance Insurance (BFI), Government |
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