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  1. Launching a New Product

    Authors: Halse, Michael; George, P S;

    Reference No: CMA0192 Pages: 3 Published on: 20, January, 1970

    Abstract: A dairy wants to increase its supply of milk. At present it is supplying only one type of milk to its consumers. The director is considering the possibility of introducing homogenized milk. But he is not sure whether the customers like homogenized milk. Therefore, he is trying to evaluate the ... More

  2. Computerisation of a Police Department in ASWI

    Authors: Verma, Sanjay;

    Reference No: CISG0132 Pages: 10 Published on: 17, March, 2016

    Abstract: Computerization of a government department is a very challenging process as it involves multiple stakeholders and power centers. Stakeholder identification as well as designing a system specific to the needs of a particular department can be a complex process. The computerization of police department in WKSWI was initiated in mid 90’ ... More

  3. Is there a Trade-off between Agricultural Growth and Poverty Alleviation and Inflation?

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0782TEC Pages: 2 Published on: 1, January, 2000

    Abstract: This technical note is prepared with a view to share some of the new contributions agricultural growth makes in the process of economic development that more recent literature has identified and discussed. ... More

  4. HDFC Bank (A): Entry Strategy and Growth in a Deregulated Market

    Authors: Ram Mohan, T T;

    Reference No: F&A0465(A) Pages: 16 Published on: 3, December, 2003

    Abstract: HDFC Bank is among the few successful private banks that have emerged since the opening up of the banking sector to private players in 1994. The case examines the entry strategy of the bank into a market dominated by large public sector banks, identifies the factors underlying its success and the ... More

  5. Process Change for Promoting Financial Innovation by ABC Bank: A Case of Potato Marketing Loan (PPML)

    Authors: Bhattacharrjee, Surendra; Desai, Bhupat M;

    Reference No: CMA0762 Pages: 7 Published on: 1, January, 1997

    Abstract: This is a case of successful innovation in which the needs of several parties (farmers, cold storage owners, and bank) are addressed. Development of this innovation was aided by changes in the decision making process, autonomy, etc. The importance of small changes in the product is the focal point in ... More

  6. Vasant Industries (B)**

    Authors: Nambudiri, C N S;

    Reference No: BP0023(B) Pages: 20 Published on: 1, January, 1967

    Abstract: The case deals with a proposal for the company to carry out a plan of expansion, on the basis of two years excellent results achieved by the new manager. The company, a small rubber rolls and paints manufacturing unit, was started as a repair shop. The problems of managing a ... More

  7. A Note on Cooperative Issues

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0594TEC Pages: 11 Published on: 1, January, 1984

    Abstract: Discusses the rationale for a cooperative form of organization and outlines why the credit/single purpose cooperatives usually have been successful. It develops the hypothesis that only integrated cooperatives can be successful in our environment. Further, such cooperatives may be single-product yet multipurpose. ... More

  8. Formal and Informal Credit Sources in Tribal Areas: A Case of Dharampur Taluka (A)

    Authors: Desai, Bhupat M;

    Reference No: CMA0461(A) Pages: 11 Published on: 15, February, 1978

    Abstract: Part A raises the following issues: 1) What factors would a rural borrower consider in his decision to substitute formal lenders for informal ones in an area like Dharampur? and 2) What should be the objectives and broad content of the credit policies of the formal lenders who are required to substitute ... More

  9. Management of Personal Selling Effort (C): A Note- Brief Illustrations on Sales Effort Planning: Target/Quota Setting, Call Norms, etc.

    Authors: Vora, M N;

    Reference No: MAR0265(C)TEC Pages: 5 Published on: 1, January, 1981

    Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More

  10. Management of Personal Selling Effort (E): A Note- Brief Illustrations on Evaluation and Control of Sales Effort/Personnel

    Authors: Vora, M N;

    Reference No: MAR0265(E)TEC Pages: 6 Published on: 1, January, 1981

    Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More

  11. Management of Personal Selling Effort (B): A Note-Brief Illustrations on Recruitment, Training and Development of Sales Personnel

    Authors: Vora, M N;

    Reference No: MAR0265(B)TEC Pages: 4 Published on: 1, January, 1981

    Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More

  12. Insurance Selling: A Confrontation with a Prospect**

    Authors: Mehta, S C; Kashyap, S P;

    Reference No: MAR0084 Pages: 18 Published on: 1, January, 1970

    Abstract: The case presents a recorded dialogue between an insurance salesman and a prospect. Students are expected to evaluate the sales presentation made by the salesman, and are required to identify the special problems that an insurance salesman faces when calling on the prospects in view of the important differences that ... More

  13. Management of Personal Selling Effort (D): A Note- Brief Cases on Salesmen Compensation and Motivation

    Authors: Vora, M N;

    Reference No: MAR0265(D)TEC Pages: 6 Published on: 1, January, 1981

    Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More

  14. Management of Personal Selling Effort (F): A Note- Brief Illustrations on Branch Management Issues

    Authors: Vora, M N;

    Reference No: MAR0265(F)TEC Pages: 5 Published on: 1, January, 1981

    Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More

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