Search results for '(A)'

Authors: Mukherjee, Saral; Abhishek; Balasubramani, Soundarya;

Reference No: MAR0509(A) Pages: 21 Published on: 7, October, 2019

Abstract: Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion and costume jewellery items under the brand name of Eternz through different sales channels like ... More

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Authors: Cohen, A R;

Reference No: OB0049(A) Pages: 6 Published on: 1, January, 1964

Abstract: The managing director wants to give more decision?making responsibility to his subordinates, but, having been autocratic in the past, he is not sure how to start. ... More

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Authors: George, P S;

Reference No: CMA0229(A) Pages: 13 Published on: 31, July, 1972

Abstract: This case deals with a proposal to set up a farm service centre, a farm-equipment and custom hiring centre in different parts of the state. The case can be used as an exercise in feasibility study. ... More

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Authors: Gupta, V.K; Narayanan, A V S;

Reference No: CMA0152(A) Pages: 6 Published on: 6, November, 1968

Abstract: Introduces the Sarangpur ICD project and its project officer as at the beginning of the project. It tries to illustrate the problems that arise in ranking jobs for status hierarchy. The case illustrates a typical situation in the administrative process of shifting people from one place to another, and how ... More

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Authors: Subramaniam, S;

Reference No: QM0011(A) Pages: 7 Published on: 1, January, 1966

Abstract: Deals with forecasting the prices of secondary and tertiary petrochemical products of a leading petrochemical company. ... More

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Authors: Naik, Gopal; Sharma, C K;

Reference No: CMA0710(A) Pages: 3 Published on: 1, January, 1991

Abstract: This case is designed to facilitate discussion on various processes involved in agro input market research. The case is about a pesticide company, Mahesh Agro-Chemicals, which had introduced a synthetic pyrethrold "Borekill" in the eighties for controllin ... More

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Authors: Jain, Abhinandan K; Saha, Jahar;

Reference No: MAR0317(A) Pages: 15 Published on: 18, August, 1998

Abstract: A-One Starch Products Limited was established in the late thirties. It was a member of a large business group, and had been manufacturing starch and its derivatives for many diverse industries. It was the acknowledged industry leader for its "technology and product quality". The case describes the corn wet milling ... More

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Authors: Gupta, V K;

Reference No: CMA0308(A) Pages: 10 Published on: 21, January, 1974

Abstract: The case focuses on the problems the Paddy Marketing Board of Sri Lanka faces in the procurement of rice paddy, maintenance of quality control measures and high cost of procurement. A suitable organizational strategy has to be evolved under the existing system in order to achieve maximum efficiency. ... More

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Authors: Malya, M Meenakshi; Madappa, P P;

Reference No: CMA0170(A) Pages: 3 Published on: 21, March, 1969

Abstract: The Indian Council of Agricultural Research (ICAR) proposed pilot projects to test demonstrate some newly evolved strains of food crops in different parts of India. The Government of Madras had to decide whether to accept the proposal. Its paddy crops specialist was considering the project proposal in terms of its ... More

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Authors: Abhishek; Mukherjee, Saral; Patra, Yogita;

Reference No: MAR0512(A) Pages: 21 Published on: 16, May, 2020

Abstract: UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace for services available through a mobile app. In the initial years, UrbanClap, developed as horizontal marketplace, saw intense competition from ... More

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Authors: Verma, Sanjay;

Reference No: IS0135(A) Pages: 10 Published on: 30, July, 2018

Abstract: AutoDx Case narrates an exciting story of how organizations in one industry (buyers, suppliers, and suppliers of suppliers), who fiercely compete with each other in the marketplace, collaborated to develop an online platform which would bring in significant efficiency in the system and benefit all the players.The case shows ... More

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