Search results for '(A)'

Authors: Ranade, Ashok; Malya, M Meenakshi;

Reference No: QM0100(A) Pages: 5 Published on: 1, January, 1976

Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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Authors: Sharan, Girja; Gupta, V K;

Reference No: CMA0226(A) Pages: 6 Published on: 1, August, 1972

Abstract: The case deals with the marketing strategy adopted by the company to market power tillers. It analyses the results of such a strategy allows students to consider ways means of improving the situation. Students are able to work out alternatives marketing strategies. ... More

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Authors: Kothari, K B;

Reference No: CMA0097(A) Pages: 9 Published on: 19, October, 1967

Abstract: The case relates to the problem of developing sales organization for Amuldan. Detailed information on which manager could set in defining job specification and sales training is provided. ... More

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Authors: Desai, Bhupat M;

Reference No: CMA0716TEC Pages: 14 Published on: 1, January, 1994

Abstract: This note defines agro-processing industries. It provides their contribution in national income and in value added from manufacturing in India. The note then goes on to discuss (a) the reasons for growing opportunities in these industries despite the fact that such industries relative importance declines in the process of economic ... More

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Authors: Gupta, Ranjit;

Reference No: CMA0663TEC Pages: 8 Published on: 1, January, 1988

Abstract: The note elaborates concepts of power and leadership. Power is the person's (a) ability to influence another person, (b) because A possess certain qualities which are his source of power and B values A's power resources. These provide motive bases of power. There are two components of the sources of ... More

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Authors: Vora, M N;

Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

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Authors: Jain, Abhinandan K; Chhokar, Jagdeep S; Vyas, Preeta H;

Reference No: MAR0341(A) Pages: 21 Published on: 14, December, 2000

Abstract: This case describes the process of international market selection. Two frameworks - Kotler's Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. Recommendations made to the board, on international marketing strategy that Core should adopt, are given. Vice President, International Division, ... More

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Authors: Sinha, Piyush Kumar; Bhattacharya, Ishpit;

Reference No: MAR0402(A) Pages: 23 Published on: 12, February, 2008

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Authors: Patel, Nitin R;

Reference No: QM0051(A) Pages: 7 Published on: 1, January, 1975

Abstract: Describes the situation a municipal corporation faces while computerizing some of its operational systems. The application areas are described in sufficient detail so that costs and benefits of each can be estimated. ... More

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Authors: Ram Mohan, A V; Malya, M Meenakshi;

Reference No: QM0101(A) Pages: 6 Published on: 1, January, 1976

Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

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Authors: Soman, Chetan; Raghuram, G;

Reference No: PROD0291(A) Pages: 19 Published on: 2, May, 2008

Abstract: A typical problem in petroleum supply chains is to determine optimal jetty capacity. Western Oil Limited, a refinery in Western India was set for an expansion that would more than quadruple its capacity over the coming three years. This case examines how to expand the captive jetty capacity to match ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0322(A) Pages: 7 Published on: 5, May, 1999

Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of the company. Over the years, the company had expanded its business into such areas as ... More

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Authors: Pruthi, S P S;

Reference No: ECO0111(A) Pages: 21 Published on: 1, January, 1966

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Authors: Murthy, K R S;

Reference No: BP0092(A) Pages: 8 Published on: 1, January, 1976

Abstract: Describes the pressures from labour and political leaders on the government to take over a closed vanaspati unit under the Industries Act. Should it take over? What are the costs and benefits and the administrative implications of each alternative? ... More

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