Search results for '(A)'

Authors: Banerjee, Bibek; Raghuram, G;

Reference No: MAR0319(A) Pages: 28 Published on: 30, October, 1998

Abstract: The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, promotion, pricing, distribution, retailing, and logistics for the success of Icon. The company ... More

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Authors: Kar, Sanjay Kumar;

Reference No: MAR0393(A) Pages: 21 Published on: 11, December, 2007

Abstract: The case deals with strategy and launch plan of Indian operations of MakeMytrip.com (MMT)--an exciting online travel service provider. This case discusses challenges and opportunities existed in the online travel market during the launch phase. The management felt that there was plenty of opportunities but anticipated competition in ... More

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Authors: Sinha, Piyush Kumar; Abhishek;

Reference No: MAR0411(A) Pages: 10 Published on: 14, December, 2009

Abstract: The case charts out the journey of an online news portal from the state of Bihar. The organization has grown largely based on the pro bono support of people from many sectors and facets of life. The portal has so far been managed by the husband-wife team. On completion of ... More

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Authors: Sachdeva, P S;

Reference No: P&IR0056(A) Pages: 6 Published on: 1, January, 1976

Abstract: Premier Bank was nationalized in 1969 and grew rapidly between 1969 and 1972. The bank's activities were diversified and expanded to cover more areas, particularly rural. Over 2,500 new employees were added and 300 new branches opened in 1970-72. A major reorganization of the organizational structure was also done so that the work could be ... More

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Authors: Goyal, R C;

Reference No: P&IR0062(A) Pages: 13 Published on: 1, January, 1966

Abstract: The case is about the problem of interpreting the definition of "workmen" as enunciated under the Industrial Disputes Act, 1947, and judging whether Class II employees of the bank were "workmen." ... More

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Authors: Ramani, K V;

Reference No: CMHS0033(A) Pages: 19 Published on: 31, March, 2016

Abstract: The Executive Director, UNICEF was reviewing the UNICEF 2014 report on the progress made by the WHO countries towards achieving the fourth Millennium Development Goal MDG 4. The MDG 4 called for reduction in U5 mortality (U5 represents children less than 5 years old) by a two-third between 1990 and 2015. The report mentioned 6.6 million children ... More

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Authors: Desai, D K; Mote, V L;

Reference No: QM0008(A) Pages: 10 Published on: 1, January, 1964

Abstract: The case deals with alternatives for processing milk and focuses on the use of the linear programming technique for profit maximization and product-mix. ... More

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Authors: Camillus, J C;

Reference No: F&A0193(A) Pages: 19 Published on: 1, January, 1973

Abstract: Highlights issues relating to the development and use of standards for planning and control. Certain statistical approaches to the development of standards, acceptable to both superiors and subordinates, are detailed. ... More

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Authors: Shah, B G;

Reference No: F&A0024(A) Pages: 22 Published on: 1, January, 1965

Abstract: Relates to the appraisal of a longterm loan to a manufacturing company. It also deals with the fashioning of the terms and conditions of the loan so as to reconcile the lender's and the borrower's points of view. ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0373(A) Pages: 6 Published on: 3, September, 2006

Abstract: A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from one city to another. The case describes the problems he and his wife faced and the experience they had with the company. In the presence the ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0280(A) Pages: 17 Published on: 2, December, 2002

Abstract: This case describes the situation of TI Cycles in 1997. The Vice President, and General Manager of the company are required to assess the opportunities for new product development to accelerate the growth and competitiveness of TI Cycles. The case provides the background for identifying product market opportunities for improving the ... More

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Authors: Bhatnagar, Deepti;

Reference No: OB0189(A) Pages: 22 Published on: 4, September, 1996

Abstract: The case documents the process of negotiating the sale of a ship over five months. The case highlights the intricacies of international negotiation involving brokers, and straddling different countries, cultures, languages and time zones. ... More

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Authors: Sheth, N R; Shukla, H C;

Reference No: P&IR0043(A) Pages: 13 Published on: 1, January, 1974

Abstract: This case describes a series of minor and major acts of indiscipline committed by an employee of a large public sector organization over a period of fourteen years; records the action taken by the management on various occasions; describes the intention of the management to deal with the employee's conduct ... More

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Authors: Sheth, N R;

Reference No: P&IR0055(A) Pages: 12 Published on: 1, January, 1974

Abstract: Describes the process of computerization and its organizational implications in an industrial undertaking. In Part A, the management's decision to install a computer and its acceptance at various managerial levels are brought out in a historical perspective. Part B describes the effects of computerization on industrial relations in the organization. ... More

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