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Search results for '(A)'

Related Searches: (A) & (B), (A) An Ethical, (A), (B), (C), (A) 3.Introducing a New Candy: Development of a Marketing Plan by the DS Group (A), (A) and (B): A Teaching Note

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  1. Indian International Bank Limited (A)

    Authors: Camillus, J C;

    Reference No: F&A0179(A) Pages: 19 Published on: 1, January, 1972

    Abstract: Relates to the introduction of a formal planning system in the international division of the bank. Includes issues of the process of selling and introducing the system and technical design considerations. For maximum effectiveness, this case should be followed in the next class session by Case (B),F&A0180 which ... More

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  2. National Steel Industries Limited (A)

    Authors: Venkiteswaran, N;

    Reference No: F&A0402(A) Pages: 19 Published on: 1, January, 1989

    Abstract: These two cases discuss project evaluation of a diversification proposal in a single product context. Case A (F&A0402), in particular, deals with strategic issues such as strengths and vulnerabilities of current business (precision tubes), need for diversification, evaluation of a diversification project (industrial gas cylinder) in terms of strategic ... More

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  3. Radiant Cosmetics Private Limited (A)

    Authors: Vora, M N;

    Reference No: MAR0252(A) Pages: 11 Published on: 1, January, 1977

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  4. ATIRA: Demand for Cotton Textiles (A)

    Authors: Paul, S;

    Reference No: ECO0009(A) Pages: 7 Published on: 1, January, 1966

    Abstract: The case outlines a demand study relating to cotton textiles prepared by the Ahmedabad Textile Industry's Research Association in 1959. It may be used to evaluate the ATIRA study in terms of its methodology and assumptions and to illustrate the use of log Modls in Forecasting ... More

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  5. Industrial Gases Private Limited (A)

    Authors: Shah, B G;

    Reference No: F&A0115(A) Pages: 21 Published on: 1, January, 1969

    Abstract: The case provides an excellent opportunity to analyse and evaluate banker-borrower relations. It also gives an opportunity to discuss the concept of security from the bank's point of view. The importance of breakeven and contribution analysis, and economic and financial viability of the project as crucial inputs in appraising ... More

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  6. The Oral Pill in India and China (A)

    Authors: Maru, Rushikesh M;

    Reference No: PSG0030(A) Pages: 2 Published on: 1, January, 1974

    Abstract: The first part of the case describes the remarkable growth of the oral contraceptive industry in China, which dates back to 1958. In China, It is estimated, 50 per cent of the contraceptive adopters may be using the pill. In India, too, the history of contraceptive pill research dates back to late 1950 ... More

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  7. Chains and Tools Manufacturing Private Limited (A)

    Authors: Rao, Sreenivas S;

    Reference No: BP0141(A) Pages: 22 Published on: 1, January, 1978

    Abstract: In May 1978, the companys Managing Director was concerned over the delay in getting government sanctions for starting an export-oriented tool-manufacturing venture. His dilemma was how best he could communicate the urgency of the situation and the need for speedy clearance of the project to the government, particularly the bureaucracy. ... More

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  8. Good Food Served Quietly: The Mime Restaurants (A)

    Authors: Khokle, Pradyumana; Kulkarni, Vaibhavi;

    Reference No: OB0240(A) Pages: 16 Published on: 6, March, 2020

    Abstract: The case captures the origin and initial years of two restaurants Mirchi & Mime and Madeira & Mime, which exclusively employed Speech and Hearing Impaired persons (SHI) as servers (often called “waiters” in India). It documents how the restaurants were set up, captures significant incidents during this initial period and the impact ... More

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  9. Lotus Thread Company Limited (A)

    Authors: Jain, Abhinandan K; Raghuram, G;

    Reference No: PROD0228(A) Pages: 8 Published on: 23, February, 1995

    Abstract: This case provides information about Lotus Thread Company Limited (LTCL); about the past and present company situation, production range, manufacturing process, regional sales, competition with other manufacturers, sales and production planning, dispatch planning and inventory. This case is helpful in examining the various decision areas related to logistics, as would ... More

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  10. Consolidated Food Manufacturing Inc. (A)

    Authors: Desai, D K;

    Reference No: CMA0038(A) Pages: 10 Published on: 1, January, 1965

    Abstract: The manager of the Agricultural Chemical Section of the International Division of the consolidated Food Manufacturing Inc. of the U.S.A. was considering the proposal of setting up a fertilizer plant in India. The case deals with the financial implications and prospects of profits. The teaching strategy is on ... More

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  11. Cochin International Airport Limited (A)

    Authors: Varkkey, Biju; Raghuram, G;

    Reference No: PSG0098(A) Pages: 44 Published on: 5, April, 2006

    Abstract: Cochin International Airport Limited (CIAL) is the first airport in the joint sector, with large-scale public participation. The new airport project was conceived as an alternative to the then existing naval airport, which was not capable of handling wide-bodied aircraft due to runway limitations. The Cochin airport project throws up ... More

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  12. Western India Pharmaceutical Company (A)

    Authors: Vora, M N;

    Reference No: MAR0015(A) Pages: 5 Published on: 1, January, 1964

    Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More

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  13. Ashok Desai Subscribes to News Today (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0329(A) Pages: 4 Published on: 28, October, 1999

    Abstract: The case describes Mr Ashok Desai's experience and the problems he faced as a subscriber to News Today, a weekly news magazine. ... More

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  14. Simhadri Super Thermal Power Project (A)

    Authors: Pandey, Ajay; Morris, Sebastian;

    Reference No: ECO0350(A) Pages: 9 Published on: 26, December, 2006

    Abstract: The Indian electricity sector was opened to the private sector under the IPP policy. The NTPC, India's largest and perhaps most efficient generator had to respond to the changing scenario. It set out to set up the Simhadri project in Andhra Pradesh, going beyond to original mandate. The IPP policy, ... More

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  15. Selling Sketches - The Case of Artistically Yours (A)

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0481(A) Pages: 18 Published on: 11, March, 2016

    Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. However, Ramesh is not sure about whether consumers would value this offering. Moreover, he ... More

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