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  1. Foresight: Integrated Case

    Authors: Bhatnagar, Deepti; Raghuram, G;

    Reference No: PSG0071 Pages: 60 Published on: 25, March, 1996

    Abstract: This case focuses on the strategic management issues of a medium sized shipping company head-quartered in London with other operating locations in Cyprus and Bombay. The case highlights issues in managing a global business. It also brings forth issues in entrepreneurship, showing the drive of a non-resident Indian who started ... More

  2. DHL Worldwide Express: The Express Division of Airfreight Limited

    Authors: Manikutty, S; Raghuram, G;

    Reference No: BP0293 Pages: 32 Published on: 24, April, 2003

    Abstract: This case describes the DHL (Express) division of Airfreight Limited and its attempt in nurturing the Indian air express market. Towards the end of 1997, due to changes in the market, the company was facing some major choices. These were (I) how to run the two segments of business, namely, the ... More

  3. Fruitzone India Limited (C): Data Collection & Analysis

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0477(C) Pages: 27 Published on: 23, February, 2016

    Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. The case discusses how the data collected in confirmatory research ... More

  4. Ahmedabad Supermarket

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0068 Pages: 15 Published on: 1, January, 1966

    Abstract: The case presents a study conducted by the students of the Indian Institute of Management, Ahmedabad, for examining the chances of success of a new supermarket being set up by an entrepreneur in Ahmedabad. The main objective of the study was to get the reaction of the local consumers and ... More

  5. Fruitzone India Limited (A): Designing the Research Questions

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0477(A) Pages: 8 Published on: 23, February, 2016

    Abstract: Fruitzone India Limited is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company was contemplating launching a new flavour of fruit juice and decided to conduct a feasibility study. It hired an external market research agency, India Monitor International (IM)) to ... More

  6. Fruitzone India Limited (D): Additional Conclusive Research

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0477(D) Pages: 6 Published on: 23, February, 2016

    Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. After they had completed the confirmatory research they still had ... More

  7. Thomas Parry: The Career of a Free Merchant **

    Authors: Tripathi, D;

    Reference No: ECO0157 Pages: 12 Published on: 1, January, 1970

    Abstract: During the period when the East India Company had a monopoly on the Indian trade, many British merchants used to come to India as free merchants. This case describes the business activities of one such free merchant. In many respects, the trials and tribulations experienced by Tomas parry represented those ... More

  8. Branded with Allegations: Labour Rights Violation in the Supply Chain

    Authors: Varkkey, Biju; Majumder, Mrinmoy;

    Reference No: P&IR0208 Pages: 4 Published on: 29, September, 2010

    Abstract: A garment manufacturing company located at Gurgaon, Haryana associated with Marks and Spencer (M&S), a large retailer was in the news when The Observer of London exposed the near sweatshop conditions existing in Indian factories. The company and the retailer were accused of violating Ethical Trading Initiatives (ETI) and ... More

  9. Bharat Ravel Limited: Pricing Under Volatile Cost Conditions

    Authors: Sahay, Arvind;

    Reference No: MAR0430 Pages: 7 Published on: 16, May, 2013

    Abstract: When raw material costs that constitute 65% of retail price start varying by 50-90%. What should a firm do in the face of customer expectations on price levels and consumer sensitivity to price changes? This case explores the above issues in the Indian FMCG contest. ... More

  10. Khedut Feeds & Foods Private Limited: Implications of Country of Origin

    Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Sharma, Amalesh;

    Reference No: MAR0532 Pages: 16 Published on: 13, April, 2023

    Abstract: Kamal Patel and Tushar Thumar, co-founders of Khedut Feeds & Foods Private Limited (KFFPL), were contemplating whether to accept the proposal from Royal Exporters Private Limited (REPL) to become one of its contract manufacturers. REPL was a leading peanut exporter in India that shipped premium peanuts to the European Union (EU) ... More

  11. Dabhol Power Company

    Authors: Sinha, Sidharth;

    Reference No: F&A0435 Pages: 35 Published on: 9, March, 1996

    Abstract: This case describes the first power project with foreign financing using project finance after `liberalization' of the Indian economy. It provides an opportunity for analyzing the risks in such projects and the manner in which they are contracted out. Students can also address questions of appropriate capital structure and return ... More

  12. Shemaroo:On/Off Where to Draw the Line?

    Authors: Roy, Subhadip;

    Reference No: MAR0523 Pages: 11 Published on: 16, June, 2021

    Abstract: The case delineates the situation faced by Shemaroo Entertainment Limited (Shemaroo) related to the company’s rebranding exercise, product portfolio and future course of action. Shemaroo was founded in 1962 by Buddhichand Maroo as a book circulating library in Mumbai that moved into the Video Home System (VHS) space and went ... More

  13. Planning: Models and Their Application in India

    Authors: Ali, Ifzal;

    Reference No: ECO0275TEC Pages: 10 Published on: 1, January, 1981

    Abstract: In this paper, the framework has been indicated within which planning is carried out, at the economy-wide level, for an over-populated agriculture-based economy, like India. The interaction of objectives and constraints in determining the appropriate model has been highlighted. The methodological discussion on planning models is particularly relevant for studying ... More

  14. Greenko Plc

    Authors: Sinha, Sidharth;

    Reference No: F&A0527 Pages: 38 Published on: 18, January, 2016

    Abstract: Greenko is a renewable power generating company investing in biomass, small and medium hydro power and wind power projects. It was projected to achieve 1GW (Giga Watt=1000 Mega Watt) of installed capacity by March 2015. The company has been financing its projects with debt from Indian banks and financial institutions on ... More

  15. Godrej Properties Limited Leading Strategic Transformation in Indian Real Estate Markets

    Authors: Chatterjee, Chirantan; Palanichami, Arunsathyaseelan ;

    Reference No: BP0443 Pages: 25 Published on: 12, June, 2020

    Abstract: The case documents the strategic transformation of Godrej Properties Limited and highlights tensions within the organization in implementing its growth plans. The case brings out the key role of regulation as it creates opportunities and risks for pioneer firms in a context like real estate. It also highlights the important ... More

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