Reference No: CMA0255TECPages: 17Published on: 6, February, 1973
Abstract: This is a background note on the relationship between production and procurement of paddy, and different factors like size of holdings, varieties grown and reasons influencing the quantities arriving in the market. The note is based on a micro data from West Godavari district in Andhra Pradesh and it tries ... More
Reference No: CMA0236Pages: 16Published on: 19, October, 1972
Abstract: The case focuses on the problems of investment for irrigation facilities on the farm. The idea is to use a budgeting technique to evolve the investment proposal and then appraise whether the proposal is a bankable proposal. ... More
Reference No: MAR0487Pages: 18Published on: 3, January, 2017
Abstract: In March 2010, Mr. Chandra Shekhara Reddy, Vice President, Sales and Marketing, was reviewing the launch plan for the first brand of cooking oil, Freedom Refined Sunflower Oil, of GEF. GEF was set up by a professional turned entrepreneur, in Andhra Pradesh in 2009. The case provides a brief profile of the ... More
Reference No: MAR0488Pages: 15Published on: 19, January, 2017
Abstract: In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of ... More
Reference No: PSG0111Pages: 21Published on: 20, August, 2012
Abstract: The case explores the growth of Dastkar Andhra Marketing Association (DAMA) and its relationship with its sister organizations, as it works to articulate an alternate model of production, distribution and retailing. The case attempts to highlight issues around appropriate interventions in a traditional sector providing livelihood to millions, but confronting ... More
Reference No: CMA0825Pages: 17Published on: 28, June, 2024
Abstract: SFarmsIndia is a unique online platform that seeks to match agricultural landowners directly with potential buyers. After a successful first venture (Slanutak-1), the founders were considering launching another platform (Slanutak-2) that would offer fractional ownership of land. They needed to decide on (1) an optimal crop rotation plan; (2) a company structure; ... More
Reference No: PSG0096(A)Pages: 9Published on: 17, December, 2004
Abstract: The Sri Venkateswara temple at Tirumala, Andhra Pradesh, is the
most popular temple in India. With an expected annual traffic of
nearly 20 million, average daily traffic above 50,000 and an average
annual growth rate of 7%, managing the pilgrim flow presents
a tremendous challenge to the temple management authorities. The TTD management ... More