Search results for 'and'

Authors: Sridharan, Anand; Ravichandran, N;

Reference No: BP0266 Pages: 36 Published on: 27, April, 2001

Abstract: The case presents the history and managerial initiatives of a fast growing organization in consumer durable industry. The industry is charasterized by the presence of several competing (National/Multinational) players, changing consumer needs and preferences and MNC's access national market and vice-versa. The organization needs to take stock of what ... More

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Authors: Laha, Arnab Kumar;

Reference No: QM0249TEC Pages: 7 Published on: 28, November, 2005

Abstract: In this technical note we discuss some useful techniques for gathering sensitive data. We discuss three methods of Randomized response surveys warner's methods, unrelated questions method and a method for gathering sertives quantitative data. All there methods has been extensively field tested and has been found to be of great ... More

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Authors: Jain, Abhinandan K; Chhokar, Jagdeep S; Vyas, Preeta H;

Reference No: MAR0341(A) Pages: 21 Published on: 14, December, 2000

Abstract: This case describes the process of international market selection. Two frameworks - Kotler's Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. Recommendations made to the board, on international marketing strategy that Core should adopt, are given. Vice President, International Division, ... More

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Authors: Rai, Rajnish;

Reference No: PSG0146(A) Pages: 17 Published on: 13, June, 2023

Abstract: In 2008, amidst widespread farmers’ agitation over land acquisition issues, Ratan Tata, despite investing ₹300 crores, was compelled to abandon the Tata Nano project in Singur. Using Kingdon’s multiple agenda setting model, this case examines why despite the huge victory of West Bengal’s Left Front government in 2006 on the motto ... More

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Authors: Rai, Rajnish;

Reference No: PSG0146(B) Pages: 4 Published on: 13, June, 2023

Abstract: In 2008, amidst widespread farmers’ agitation over land acquisition issues, Ratan Tata, despite investing ₹300 crores, was compelled to abandon the Tata Nano project in Singur. Using Kingdon’s multiple agenda setting model, this case examines why despite the huge victory of West Bengal’s Left Front government in 2006 on the motto ... More

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Authors: George, P S;

Reference No: CMA0026 Pages: 11 Published on: 1, January, 1965

Abstract: The case covers export promotion activities of a leading manufacturer of lime juice and describes the problems in promoting its sales in the overseas market. ... More

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Authors: Jaiswal, Anand Kumar; Ghose, Atanu; Palan, Harit;

Reference No: MAR0409 Pages: 18 Published on: 7, August, 2009

Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More

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Authors: Ramachandran, K;

Reference No: BP0206(A) Pages: 14 Published on: 1, January, 1989

Abstract: The case describes the origin and growth of a Kerala-based bank to become one of the largest private sector banks in the country. The bank introduced a number of innovative schemes and expanded branch network all over the country and outside. Details of the different deposit schemes, organizational structure, and ... More

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Authors: Desai, P V; Bhattacharyya, S K;

Reference No: F&A0326 Pages: 4 Published on: 1, January, 1978

Abstract: Mr. Ajoy Gupta has invented electrically operated automatic swings. As part of establishing the manufacturing project, he is required to present before the financing bank a set of projected cash receipts and payments, income statement, and balance sheet, in addition to certain policy inputs. Identification of various policy inputs and ... More

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Authors: Dixit, M R;

Reference No: BP0195 Pages: 16 Published on: 1, January, 1987

Abstract: The case deals with Ashok Leyland's expansion plans in two new locations in the context of the changing environmental conditions. Data on the company's products, performance, overall industry demand, competition, and new entrants are given to enable students to evaluate the expansion plan of Ashok Leyland and to decide whether ... More

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Authors: Patel, S M;

Reference No: CMA0148TEC Pages: 14 Published on: 6, November, 1968

Abstract: Describes the growth of farm power, especially tractors power tillers, in India. The note includes information on firms which manufacture tractors/power tillers in collaboration with foreign firms. Familiarizes students with the past, present, future trends of the input industry concerned. ... More

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Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

Reference No: MAR0475 Pages: 18 Published on: 16, February, 2016

Abstract: OGQ was founded by Geet Sethi and Prakash Padukone with the mission to support potential Olympic medal winners, in achieving their dream, with the help of all the stakeholders; and the vision to scout for potential talent and identify their needs. It had eminent personalities from sports who understood the ... More

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