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Search results for 'marketing management'

Related Searches: marketing management 1, marketing management cas, marketing management cases, marketing management case, marketing management case s

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  1. Farmaid Tractors Limited

    Authors: Raghuram, G;

    Reference No: QM0242 Pages: 19 Published on: 23, October, 2000

    Abstract: Farmaid Tractors Limited (FTL) was a tractor company with a 20% market share, and aiming to be the market leader within next five years. The tractor industry in India had become very competitive, with growth in capacity outstripping the growth in demand. Customer preference and demands had changed in the context ... More

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  2. Whatfix: Product Innovation, Selling, Pricing and Customer Experience Management for a New Category—DAP

    Authors: Tiwari, Tara; Sahay, Arvind;

    Reference No: MAR0533 Pages: 23 Published on: 16, August, 2023

    Abstract: The Digital Adoption Platform (DAP) software market had just started to gain traction. Whatfix was emerging (and was recognised) as a leader in the DAP space. When the company had entered the market, its products had been industry-agnostic. However, with the acceleration in digital transformation triggered by the COVID-19 pandemic, ... More

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  3. GoQii-Sokrati: A Contract Dispute in the Digital Ad World

    Authors: Agarwal, Anurag K;

    Reference No: IS0154 Pages: 14 Published on: 18, February, 2026

    Abstract: In 2024, the Supreme Court of India reiterated the principle of minimal judicial interference in arbitration proceedings in the case of GoQii and Sokrati by setting aside the Bombay High Court order passed in April 2024. For about two years, GoQii had paid Sokrati a substantial amount of money for digital marketing ... More

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  4. Swaran Singh's Dilemma

    Authors: Gaikwad, V R; Mote, V L; Ranade, C G; Seetharaman, S P;

    Reference No: CMA0533 Pages: 21 Published on: 1, January, 1981

    Abstract: A state marketing federation, taking advantage of the scheme of the National Cooperative Development Corporation, started a cold storage without a detailed feasibility report. The unit failed to get sufficient volume of business. Inefficient management made the cold storage unpopular with the users. some consultants were called in to suggest ... More

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  5. Paddy Marketing Board - Sri Lanka (D): Setting Up A Modern Storage and Processing Complex

    Authors: Desai, D K;

    Reference No: CMA0555(D) Pages: 21 Published on: 1, January, 1982

    Abstract: Considers procurement, storage-transport, milling-storage and distribution in an integrated manner. The chairman is faced with the problem of deciding whether he should set up a modern storage and processing complex as against the existing disintegrated system. ... More

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  6. Risky Investment and Capital Budgeting

    Authors: Singh, Gurudev;

    Reference No: CMA0672TEC Pages: 7 Published on: 1, January, 1988

    Abstract: Financial tasks on a farm have strong links with production, marketing, and consumption. Since production, marketing and consumption decisions are based on expectations which are uncertain, management decisions have to take into account financial risks that might result from such uncertainties. These risks may have more pronounced effect in case ... More

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  7. Dice Toy Labs: How to get a six in every roll?

    Authors: Roy, Subhadip; Sharma, Pretty;

    Reference No: MAR0529 Pages: 12 Published on: 18, January, 2023

    Abstract: The case describes the dilemma faced by Phalgun in Dice Toy Labs, where he has to make a decision about his future marketing strategy, i.e., whether to stick to his original marketing strategy of retail consumers or shift to business markets in the given market conditions. This company found ... More

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  8. Body Line Health Care Limited

    Authors: Raghuram, G; Banerjee, Bibek;

    Reference No: PROD0243 Pages: 4 Published on: 2, September, 1999

    Abstract: Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the therapeutic segment. The marketing effort was carried out through a field force of 1200 medical representatives (MRs). BLHC ... More

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  9. Shemaroo:On/Off Where to Draw the Line?

    Authors: Roy, Subhadip;

    Reference No: MAR0523 Pages: 11 Published on: 16, June, 2021

    Abstract: The case delineates the situation faced by Shemaroo Entertainment Limited (Shemaroo) related to the company’s rebranding exercise, product portfolio and future course of action. Shemaroo was founded in 1962 by Buddhichand Maroo as a book circulating library in Mumbai that moved into the Video Home System (VHS) space and went ... More

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  10. Short-term Versus Long-term Gains in Groundnut System

    Authors: Ranade, C G; Sah, D C;

    Reference No: CMA0548 Pages: 12 Published on: 1, January, 1981

    Abstract: Helps in understanding the gains of vertical integration in a commodity system, and the long-term gains of processing versus short-term gains of marketing the commodity in original form. ... More

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  11. Prega News: Delivery Challenges in the Pregnancy Ecosystem

    Authors: Roy, Subhadip; Singh, Jyoti;

    Reference No: MAR0553 Pages: 16 Published on: 5, June, 2025

    Abstract: This case is centred on Prega News, a brand owned by Mankind Pharma in India. Prega News began as a pregnancy testing kit but later diversified into a wide range of products catering to every stage of a woman’s pregnancy journey. By 2024, the brand offered a portfolio of products ... More

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  12. Ticket Pricing in Sports

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0478TEC Pages: 13 Published on: 17, March, 2016

    Abstract: Ticket pricing is an important source of revenue for sports events. This note explains the ticket pricing practices that are followed for sports events. It discusses, pricing objectives, the determinants of prices and various pricing strategies in this field. This note will be useful to PGP participants for pricing and ... More

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  13. Implementing SuperOffice at Mover Incorporated

    Authors: Vohra, Neharika;

    Reference No: OB0203 Pages: 7 Published on: 30, June, 2008

    Abstract: This case is based on the experience of a multinational-multi-location company during its attempt to implement a customer relationship management (CRM) software. An off the shelf software named Superoffice was chosen and tailored to the needs of Mover Incorporated. A project team was formed to oversee the design, training, and ... More

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  14. Axel Motors

    Authors: Sharma, Meenakshi;

    Reference No: COMM0024 Pages: 15 Published on: 30, December, 2019

    Abstract: The case deals with Axel Motor’s expansion into India and the clash between expectations and communication styles of the Indian subsidiary and Headquarters. While the subsidiary wants to follow a responsive, market-driven approach to product design and marketing strategy, the top management is driven by the strong belief that ... More

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  15. CURRYiT: Searching for the Right Recipe for Success

    Authors: Roy, Subhadip; Dandge, Priyanka;

    Reference No: MAR0555 Pages: 12 Published on: 26, February, 2025

    Abstract: Richa Sharma (Richa) the cofounder of CURRYiT, a brand of Indian cooking pastes was pondering over the future of her newly found venture in early 2024. The company had to overcome quite a few challenges to sustain itself and grow over time. First and one of the major challenges was managing ... More

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