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  1. Indian Products Limited (D): Market Positioning and Choice of the Concept

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(D) Pages: 4 Published on: 14, December, 1994

    Abstract: This case presents a Multi Dimensional Scaling map of the products and concepts used in the research and the interpretation of the dimensions are identified. It is possible to use case (D) by itself or use it together with case (C) . It would be helpful to use IPL (A) as ... More

  2. Demand for Scooters in India

    Authors: Mehta, S C; Anand, R K;

    Reference No: MAR0099 Pages: 16 Published on: 1, January, 1972

    Abstract: The case deals with the development of demand forecast for a product which is presently in a totally sellers' market and commands a considerable premium over the control price. As a result, there are serious distractions in the marketplace, and the registration queue gives very little useful indications of the ... More

  3. Whatfix: Product Innovation, Selling, Pricing and Customer Experience Management for a New Category—DAP

    Authors: Tiwari, Tara; Sahay, Arvind;

    Reference No: MAR0533 Pages: 23 Published on: 16, August, 2023

    Abstract: The Digital Adoption Platform (DAP) software market had just started to gain traction. Whatfix was emerging (and was recognised) as a leader in the DAP space. When the company had entered the market, its products had been industry-agnostic. However, with the acceleration in digital transformation triggered by the COVID-19 pandemic, ... More

  4. RSWC and SSLL:PPP in Agri Warehousing

    Authors: Jain, Rekha; Raghuram, G;

    Reference No: CIPR0013 Pages: 60 Published on: 27, June, 2013

    Abstract: This case is based on a review of the Memorandum of Understanding between Rajasthan State Warehousing Corporation (RSWC), a government owned corporation and Shree Shubham Logistics Limited (SSLL), a private entity. In this context, it highlights the issues and challenges in managing Public Private Partnerships in rural infrastructure in agri ... More

  5. Some Concepts and Issues in Forest Management

    Authors: Gupta, Tirath;

    Reference No: CMA0493TEC Pages: 6 Published on: 1, January, 1979

    Abstract: Some concepts which form an important part of the forestry jargon have been explained. These include afforestation and reforestation, pure and mixed plantations, normal and abnormal forests, conservation and production forestry, social forestry, upset price, and major and minor forest products. In the context of these working concepts, the note ... More

  6. Kolkata Port Trust

    Authors: Bandyopadhyay, Tathagata; Raghuram, G; Sharma, Yashoverman; Shukla, Niraja;

    Reference No: CIPR0002 Pages: 47 Published on: 18, November, 2009

    Abstract: Kolkata Port (KoPT) had achieved a turnaround from having made a loss of Rs 7.5 crores (cr) in the year 2000-01 to a net surplus of Rs 465.1 cr in the year 2006-07. A variety of initiatives had been taken during the intervening years with a focus on tariff rationalization, revenues from ... More

  7. WeSkill: Sustainability Challenges of a Platform Start-up in an Emerging Market

    Authors: Dongre, Ambrish; Borah, Sourav Bikash; Akella, Laxminarayana Yashaswy;

    Reference No: MAR0539 Pages: 21 Published on: 29, November, 2023

    Abstract: In May 2022, Praneet Agarwal, Shashank Patidar and Shaurya Joshi—founders of WeSkill, a live, online “extracurricular” learning platform for children below the age of 14 years—were contemplating ways to sustain their business going forward. The venture, which had been launched in September 2020 when the entire world was fighting COVID-19, had ... More

  8. Agarwal Packers and Movers Limited: From Customer Feedback to Logistics Design Innovation

    Authors: Roy, Debjit;

    Reference No: PROD0305 Pages: 33 Published on: 18, September, 2015

    Abstract: Agarwal Packers and Movers Limited is an example of a business that delivers superior customer service with continuous logistics design innovation. Through this case, the students will learn what makes organizations innovate and how innovations can be implemented and sustained within a massive delivery network. The students will also learn ... More

  9. TEGA Industries: Internationalisation Strategy for Conveyor Products 2011

    Authors: Jain, Abhinandan; Madan, Mohanka; Saha, Jahar;

    Reference No: MAR0517 Pages: 22 Published on: 9, February, 2021

    Abstract: Imam, Director Global-Marketing, TEGA Industries, was reviewing a research report prepared by a reputed US research agency to design the entry strategy in the US for innovative Conveyor Components (CC). The case provides information on the company background, details of the company products, the value proposition of CC in India, ... More

  10. Ambush Marketing: Attack and Defense

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0462TEC Pages: 11 Published on: 18, March, 2015

    Abstract: As sponsorship is gaining in importance in the overall communication strategy for firms, so is the practice of ambush marketing. This note discusses strategies that can be used by firms to ambush and also how to prepare for defense from ambush attacks. It also discusses how consumers perceive and react ... More

  11. Franchise Marketing: Disputes and Arbitration: A Technical Note

    Authors: Agarwal, Anurag K. ;

    Reference No: MAR0557TEC Pages: 11 Published on: 30, July, 2025

    Abstract: Franchising is a contractual arrangement providing a win-win situation for both the franchisor and the franchisee. Franchisors expand their businesses with the energy and zeal of entrepreneurs who manage the day-to-day affairs of the business, whereas franchisees get the advantage of an established brand and recall value. Many a time, ... More

  12. Agro-processing Industries: Their Importance, Contributions and Procurement Strategies

    Authors: Desai, Bhupat M;

    Reference No: CMA0716TEC Pages: 14 Published on: 1, January, 1994

    Abstract: This note defines agro-processing industries. It provides their contribution in national income and in value added from manufacturing in India. The note then goes on to discuss (a) the reasons for growing opportunities in these industries despite the fact that such industries relative importance declines in the process of economic ... More

  13. The Indian Housing Finance Market - Going Flat?

    Authors: Bansal, Vertika; Goyal, Yash; Mehta, Udit; Menon, Amritha; P, Vaishak; Sanwaria, Abhishek; Swaminathan, Anirudh; Das, Abhiman ;

    Reference No: MCFME0003 Pages: 21 Published on: 12, June, 2024

    Abstract: This case answers the key question of why mortgage financing is low in India. It begins with a brief history of the development of housing finance in India and then explores the supply-side and demand-side factors influencing mortgage penetration. A regression analysis has been conducted using the mortgage-to-GDP ratio as ... More

  14. Scorpio from Mahindra: Brand Positioning

    Authors: Koshy, Abraham;

    Reference No: MAR0378 Pages: 32 Published on: 24, April, 2006

    Abstract: Mahindra & Mahindra Limited, the flagship company of the Mahindra group with a turnover of `55 billion (US$ 1.2 billion), was planning to launch their new sports utility vehicle as a strategic response to the rapidly changing hues of the Indian automobile market. The case describes the rationale of the new product activity ... More

  15. Innovation in the midst of Uncertainty - A Case Study of Mahindra Reva Electric Vehicles Private Limited

    Authors: Iyer, Lakshmi Shankar; Dutta, Goutam;

    Reference No: PROD0314 Pages: 25 Published on: 9, January, 2017

    Abstract: The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. ... More

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