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Authors: Jain, Abhinandan K;
Reference No: MAR0303(D) Pages: 4 Published on: 14, December, 1994
Abstract: This case presents a Multi Dimensional Scaling map of the products and concepts used in the research and the interpretation of the dimensions are identified. It is possible to use case (D) by itself or use it together with case (C) . It would be helpful to use IPL (A) as ... More
Authors: Mehta, S C; Anand, R K;
Reference No: MAR0099 Pages: 16 Published on: 1, January, 1972
Abstract: The case deals with the development of demand forecast for a product which is presently in a totally sellers' market and commands a considerable premium over the control price. As a result, there are serious distractions in the marketplace, and the registration queue gives very little useful indications of the ... More
Authors: Tiwari, Tara; Sahay, Arvind;
Reference No: MAR0533 Pages: 23 Published on: 16, August, 2023
Abstract: The Digital Adoption Platform (DAP) software market had just started to gain traction. Whatfix was emerging (and was recognised) as a leader in the DAP space. When the company had entered the market, its products had been industry-agnostic. However, with the acceleration in digital transformation triggered by the COVID-19 pandemic, ... More
Authors: Jain, Rekha; Raghuram, G;
Reference No: CIPR0013 Pages: 60 Published on: 27, June, 2013
Abstract: This case is based on a review of the Memorandum of Understanding between Rajasthan State Warehousing Corporation (RSWC), a government owned corporation and Shree Shubham Logistics Limited (SSLL), a private entity. In this context, it highlights the issues and challenges in managing Public Private Partnerships in rural infrastructure in agri ... More
Authors: Gupta, Tirath;
Reference No: CMA0493TEC Pages: 6 Published on: 1, January, 1979
Abstract: Some concepts which form an important part of the forestry jargon have been explained. These include afforestation and reforestation, pure and mixed plantations, normal and abnormal forests, conservation and production forestry, social forestry, upset price, and major and minor forest products. In the context of these working concepts, the note ... More
Authors: Bandyopadhyay, Tathagata; Raghuram, G; Sharma, Yashoverman; Shukla, Niraja;
Reference No: CIPR0002 Pages: 47 Published on: 18, November, 2009
Abstract: Kolkata Port (KoPT) had achieved a turnaround from having made a loss of Rs 7.5 crores (cr) in the year 2000-01 to a net surplus of Rs 465.1 cr in the year 2006-07. A variety of initiatives had been taken during the intervening years with a focus on tariff rationalization, revenues from ... More
Authors: Dongre, Ambrish; Borah, Sourav Bikash; Akella, Laxminarayana Yashaswy;
Reference No: MAR0539 Pages: 21 Published on: 29, November, 2023
Abstract: In May 2022, Praneet Agarwal, Shashank Patidar and Shaurya Joshi—founders of WeSkill, a live, online “extracurricular” learning platform for children below the age of 14 years—were contemplating ways to sustain their business going forward. The venture, which had been launched in September 2020 when the entire world was fighting COVID-19, had ... More
Authors: Roy, Debjit;
Reference No: PROD0305 Pages: 33 Published on: 18, September, 2015
Abstract: Agarwal Packers and Movers Limited is an example of a business that delivers superior customer service with continuous logistics design innovation. Through this case, the students will learn what makes organizations innovate and how innovations can be implemented and sustained within a massive delivery network. The students will also learn ... More
Authors: Jain, Abhinandan; Madan, Mohanka; Saha, Jahar;
Reference No: MAR0517 Pages: 22 Published on: 9, February, 2021
Abstract: Imam, Director Global-Marketing, TEGA Industries, was reviewing a research report prepared by a reputed US research agency to design the entry strategy in the US for innovative Conveyor Components (CC). The case provides information on the company background, details of the company products, the value proposition of CC in India, ... More
Authors: Tripathi, Sanjeev;
Reference No: MAR0462TEC Pages: 11 Published on: 18, March, 2015
Abstract: As sponsorship is gaining in importance in the overall communication strategy for firms, so is the practice of ambush marketing. This note discusses strategies that can be used by firms to ambush and also how to prepare for defense from ambush attacks. It also discusses how consumers perceive and react ... More
Authors: Agarwal, Anurag K. ;
Reference No: MAR0557TEC Pages: 11 Published on: 30, July, 2025
Abstract: Franchising is a contractual arrangement providing a win-win situation for both the franchisor and the franchisee. Franchisors expand their businesses with the energy and zeal of entrepreneurs who manage the day-to-day affairs of the business, whereas franchisees get the advantage of an established brand and recall value. Many a time, ... More
Authors: Desai, Bhupat M;
Reference No: CMA0716TEC Pages: 14 Published on: 1, January, 1994
Abstract: This note defines agro-processing industries. It provides their contribution in national income and in value added from manufacturing in India. The note then goes on to discuss (a) the reasons for growing opportunities in these industries despite the fact that such industries relative importance declines in the process of economic ... More
Authors: Bansal, Vertika; Goyal, Yash; Mehta, Udit; Menon, Amritha; P, Vaishak; Sanwaria, Abhishek; Swaminathan, Anirudh; Das, Abhiman ;
Reference No: MCFME0003 Pages: 21 Published on: 12, June, 2024
Abstract: This case answers the key question of why mortgage financing is low in India. It begins with a brief history of the development of housing finance in India and then explores the supply-side and demand-side factors influencing mortgage penetration. A regression analysis has been conducted using the mortgage-to-GDP ratio as ... More
Authors: Koshy, Abraham;
Reference No: MAR0378 Pages: 32 Published on: 24, April, 2006
Abstract: Mahindra & Mahindra Limited, the flagship company of the Mahindra group with a turnover of `55 billion (US$ 1.2 billion), was planning to launch their new sports utility vehicle as a strategic response to the rapidly changing hues of the Indian automobile market. The case describes the rationale of the new product activity ... More
Authors: Iyer, Lakshmi Shankar; Dutta, Goutam;
Reference No: PROD0314 Pages: 25 Published on: 9, January, 2017
Abstract: The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. ... More
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