Search results for 'OB0232/**/and/**/cast(md5('1791310544')as/**/int)>0'

Authors: Dixit, M.R.;

Reference No: BP0268(A)TEC Pages: 14 Published on: 25, May, 2015

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Authors: Jaiswal, Anand Kumar; Palan, Harit; Jain, Ingita;

Reference No: MAR0470(B) Pages: 10 Published on: 31, March, 2015

Abstract: Launched in 2005, Aava natural mineral water is the second largest brand in the Indian natural mineral water market. Over the years brand has established its volume leadership in its product category. The case discusses the dilemma faced by the top management in dealing with the issues related to brand positioning ... More

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Authors: Jaiswal, Anand Kumar; Palan, Harit; Jain, Ingita;

Reference No: MAR0470(A) Pages: 25 Published on: 31, March, 2015

Abstract: Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. It had sales of over Rs. 15 crore (150 million) in 2012 and it is the second largest brand and a volume leader in the natural mineral water category. The case discusses the ... More

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Authors: Shobhane, Gaurav; Jain, Bhaumik; Anchalia, Gautam; Agrawal, Ayush;

Reference No: PSG0121 Pages: 12 Published on: 12, June, 2015

Abstract: In December 2015, 196 countries will meet in Paris to reach a new global climate change agreement. This case looks at the climate negotiation process from the eyes of India’s environment minister Mr Prakash Javadekar. In India’s context, the energy sector has a big role to play in emission reduction ... More

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Authors: Dixit, M.R; Sharma, Rajeev; Vasavada, Mukul;

Reference No: RJMC0039 Pages: 16 Published on: 22, June, 2015

Abstract: The case profiles a school set up by Param Pujya Sadguru Shree Bhaktijeevandasji Swami of Swaminarayan Gurukul at Hariyala, Kheda District, Gujarat. The school was set up in 1990 with a commitment to admit children who are perceived weak in studies, have dropped out of a school or termed toofany (naughty ... More

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Authors: Barua, Samir K; Balasubramanian, N.;

Reference No: BP0386 Pages: 9 Published on: 22, April, 2015

Abstract: The case is focused on governance issues that arise in case of joint ventures. The case is based on one of the most successful joint ventures (JV) in the history of corporate India between Honda Motor Company of Japan and the Munjal family of India. They established Hero Honda Motor ... More

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Authors: Roy, Debjit; Maheshwari, Atul;

Reference No: PROD0304 Pages: 34 Published on: 30, December, 2015

Abstract: Kunvarji Group is on its way to transform from a commodity trading business to a service-driven business. To become an integrated service provider in the agri-supply chain, Kunvarji is by participating actively in procurement, trading, and now eyeing options for providing agri-storage services. Their dilemma reeled around the choice of ... More

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Authors: Gupta, Vishal; Premapuri, Priyanka;

Reference No: OB0218 Pages: 18 Published on: 4, July, 2015

Abstract: The ‘CSIR-Tech: Facilitating lab to market journeys’ case is designed to teach students the strategic intricacies of an organizational network. The case also throws light on the formation and design of a collaborative inter-organizational network. CSIR, a premier R&D organization in India, was plagued with challenges in the commercialization ... More

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Authors: Dixit, M.R.; Anilkumar, H.;

Reference No: BP0382 Pages: 9 Published on: 23, June, 2015

Abstract: This case presents the details of origin, strategy, and performance of Tata McGraw Hill Education Private Limited. It describes the initiatives of Mr. Shukla, Managing Director and Vice President, in maintaining the leadership of the company in a changing environment. The participants are required to assume the role of a ... More

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Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

Reference No: MAR0452TEC Pages: 13 Published on: 30, March, 2015

Abstract: This article provides a strategic overview of essential elements of marketing communication and communication planning. The starting point for to any marketing communication is its objective accordingly this article first discusses various objectives of a communication plan. Next it elaborates on various media vehicles that are available for the purpose ... More

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Authors: Ramani, K V;

Reference No: CMHS0030TEC Pages: 12 Published on: 18, December, 2014

Abstract: Health issues affecting any community, instead of health issues of individuals, are addressed under the broad category “Public Health”. The WHO defines public health as organized measures (whether public or private) to prevent disease, promote health, and prolong life among the population as a whole. Its activities aim to provide ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0451 Pages: 21 Published on: 15, February, 2015

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Authors: Tripathi, Sanjeev; Bhasker, Shashank;

Reference No: MAR0467 Pages: 15 Published on: 12, June, 2015

Abstract: GiveIndia is an online donation platform that bridges the gap between the donors and credible Non-Governmental Organizations. The focus of GiveIndia has been on individual donations with a vision to create a culture of giving, where every Indian donates at least 2% of their income for the poor. In 2013, the Government ... More

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Authors: Raghuram, G; Jasani, Darshit;

Reference No: PSG0119 Pages: 40 Published on: 28, April, 2015

Abstract: This case describes the events following an incident of a rape in a taxi associated with Uber, by its driver. Uber was an application based taxi operator. The events raised several issues for government systems and processes, such as need for regulation of new formats of business like application based ... More

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