Reference No: F&A0487Pages: 17Published on: 21, September, 2010
Abstract: National Mineral Development Corporation (NMDC), a company owned predominantly by the Government of India, undertakes a further public offering (FPO). The key issue in the FPO is the pricing of a share which is infrequently traded. As compared to earlier issues in the recent past, the conflict between the Government's ... More
Reference No: MAR0321Pages: 29Published on: 3, May, 1999
Abstract: Konkan Railway Corporation Limited (KRC) was set up as a Public Sector company under the Ministry of Railways in July 1990 to bridge the 738 km "Konkan Gap" by providing a railway connection between Roha (150 kms South of Mumbai) and Thokur (about 22 kms North of Mangalore). KRC completed the project at a ... More
Reference No: CMA0735TECPages: 19Published on: 1, January, 1996
Abstract: Mulberry sericulture and its related infrastructure facilities were examined across the states in India. Further cocoon production and marketing systems were also examined to rate different states in relation to some market characteristics.
... More
Reference No: CMA0239Pages: 6Published on: 19, October, 1972
Abstract: A leading bank in Western India advertised loan facilities available to fertilizer distributors. Looking to the scope of fertilizer consumption in Gujarat, two firms applied for a loan of Rs 2.2 lakh and Rs 1 lakh respectively. All the required information was provided in the application form. Having received the applications, the ... More
Reference No: CMA0249TECPages: 4Published on: 7, February, 1973
Abstract: Discusses the concept of reference groups and its application in marketing programmes. It also brings out the relevance of understanding group dynamics for organizational development. ... More
Reference No: CMA0335(A)Pages: 6Published on: 8, August, 1975
Abstract: This case describes various economic factors affecting the Sri Lanka paddy-rice system. Historical data are available on production, yield, prices, storage capacity, milling capacity, distribution arrangements. Some of the problems of the existing system are also identified. ... More
Reference No: CMA0334Pages: 4Published on: 8, August, 1975
Abstract: The case describes the milling arrangements made by the paddy marketing board. Paddy stored in ten places was distributed among sixteen mills. ... More
Reference No: CMA0308(B)Pages: 4Published on: 21, January, 1974
Abstract: The case deals with the findings of the expert committee set up by Sri Lanka Paddy Marketing Board to suggest changes in the organizational structure of the Board. The attempt is to find out the feasibility of adoption of the suggested changes by the expert committee in the existing organizational ... More
Reference No: CMA0330Pages: 4Published on: 8, August, 1975
Abstract: A private rice mill in Sri Lanka is operating on the custom milling basis for the Sri Lanka Paddy Marketing Board. The cost and revenue of the mill are mentioned. The case can be used to 1) determine the breakeven volume that the mill should be hling; 2) the minimum charge the ... More
Reference No: CMA0329(B)Pages: 4Published on: 8, August, 1975
Abstract: After identifying the variables influencing the marketing surplus, an attempt is made to quantify the marketable surplus available in a given region. The case provides the data needed for such an analysis. ... More
Reference No: MAR0214TECPages: 3Published on: 1, January, 1976
Abstract: This note is a part of the series, "Techniques for Marketing Decisions." It describes an approach to quoting the most appropriate price in a competitive bidding situation. ... More
Reference No: CMA0308(A)Pages: 10Published on: 21, January, 1974
Abstract: The case focuses on the problems the Paddy Marketing Board of Sri Lanka faces in the procurement of rice paddy, maintenance of quality control measures and high cost of procurement. A suitable organizational strategy has to be evolved under the existing system in order to achieve maximum efficiency. ... More
Reference No: CMA0371Pages: 12Published on: 1, October, 1975
Abstract: The case describes the various steps followed in conducting a marketing research activity for fish in an urban area. The results of the study are summarized. It can be used to illustrate the steps involved in marketing research and the possible uses of the research findings. ... More
Reference No: BP0235(D)Pages: 12Published on: 19, February, 1996
Abstract: This case describes the situation faced by the Consumer Electronics Group (CEG) of ECIL, a multiproduct, multidivisional company. CEG is mainly in the business of manufacturing and marketing black and white and colour TVs. It was among the earliest manufacturers of TVs and had built a solid brand image in ... More
