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Search results for 'OB0232/**/and/**/cast(md5('1791310544')as/**/int)>0'

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  1. Music to Ears

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0364 Pages: 4 Published on: 30, May, 2005

    Abstract: A customer was disappointed to find a defective music audio cassette soon after opening the wrapper of a newly bought set. On taking this set back to the retail shop from where the purchase was made, customer was denied the replacement of defective product. Customer was also badly treated by ... More

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  2. RUDI Rural Distribution Network of SEWA: Creating the Fortune for the Bottom of the Pyramid

    Authors: Jaiswal, Anand Kumar; Ghose, Atanu; Palan, Harit;

    Reference No: MAR0409 Pages: 18 Published on: 7, August, 2009

    Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More

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  3. Kutch Railway Company Limited

    Authors: Raghuram, G; Sundaram Satyam Shivam;

    Reference No: CIPR0022 Pages: 44 Published on: 19, May, 2014

    Abstract: KRCL was a Joint Venture company formed with equity contribution from RVNL, GoG, KPT and GAPL. The framework for its responsibilities, funding and construction pattern was delineated in the form of various agreements that were signed by the stakeholders. Its primary objective was to convert the existing MG link between ... More

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  4. Asoka Spintex

    Authors: Gupta, Parvinder;

    Reference No: OB0191 Pages: 24 Published on: 27, March, 1998

    Abstract: Asoka Spintex, formerly known as Asoka Mill Ltd., was set up in 1920, not doing well. Most of textile mills in the country were not doing well in the 1980s owing to rising costs, competition from powerlooms, and heavy demand recession. To meet this situation, the company decided to upgrade the ... More

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  5. Kunvarji Group

    Authors: Roy, Debjit; Maheshwari, Atul;

    Reference No: PROD0304 Pages: 34 Published on: 30, December, 2015

    Abstract: Kunvarji Group is on its way to transform from a commodity trading business to a service-driven business. To become an integrated service provider in the agri-supply chain, Kunvarji is by participating actively in procurement, trading, and now eyeing options for providing agri-storage services. Their dilemma reeled around the choice of ... More

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  6. Bharat Chemicals (Private) Limited **

    Authors: Shah, B G; Anantharaman, K;

    Reference No: F&A0227 Pages: 32 Published on: 1, January, 1970

    Abstract: A development bank set up to assist small scale manufacturers finances for the first time a qualified scientist's project for the manufacture of dibasic calcium phosphate (DCP) of pharmaceutical and dentifrice grades. The project runs into difficulties due to environmental factors such as floods and power shortage, which upset the ... More

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  7. “An Experiment – Joint Consultative Council”

    Authors: Goyal, R C;

    Reference No: P&IR0042 Pages: 9 Published on: 1, January, 1966

    Abstract: Describes the introduction and working of the joint management council/consultative committee in a cotton mill. Can be used for acquainting the class with concepts of joint management councils. ... More

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  8. Navigators Logistics Company Private Limited

    Authors: Roy, Debjit;

    Reference No: PROD0312 Pages: 13 Published on: 24, September, 2015

    Abstract: Navigators Logistics Company was facing regular issues with the clients in terms of fluctuation in demand volumes and extended credit period. The spread of client transportation requirement was not consistent throughout the year and that was the major point of distress. Further, the process for handling internal transactions was manual ... More

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  9. Union Carbide India Limited (A)

    Authors: Manendra Mohan;

    Reference No: MAR0181(A) Pages: 6 Published on: 1, January, 1977

    Abstract: This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far ... More

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  10. Rejuvenation of Amal Products Ltd.

    Authors: Maheshwari, Sunil Kumar; Kulkarni, Vilas;

    Reference No: P&IR0189 Pages: 25 Published on: 17, October, 2002

    Abstract: The case is of Amal Products Ltd. (APL), a company in southern Gujarat, manufacturing intermediate dyes and specialty chemicals, mainly for the textile market. The company went into losses in 1998 due to recession in the textile industry, fierce competition from Chinese manufacturers and from local manufacturers, who sold their products ... More

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  11. ABC Films: Marketing Research on Product Placement (C)

    Authors: Jaiswal, Anand Kumar; Sunku, Varun;

    Reference No: MAR0483(C) Pages: 13 Published on: 31, March, 2016

    Abstract: This case is the third case of a series of cases which deal with entire process of doing marketing research. Case © discusses the process of conducting exploratory study. A gorup of MBA students have conducted exploratory study to examine the effectiveness of product placements. They need to decide whether they ... More

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  12. Pricing Strategies for Branded Consumer Products

    Authors: Vora, M N;

    Reference No: MAR0293TEC Pages: 28 Published on: 1, January, 1987

    Abstract: A field exercise to find out prices charged to consumers forms the basis of this note. An attempt was made by student researchers to conceptualize as to what considerations organizations take into account while fixing their prices and pricing strategies. The reasons for a much larger or smaller spread between ... More

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  13. Vasant Industries (A)

    Authors: Nambudiri, C N S; Parameswaran, K V;

    Reference No: PROD0049(A) Pages: 10 Published on: 1, January, 1964

    Abstract: The case describes how, in a small rubber company, the introduction of a new hydraulic press to replace hand?operated presses brings up questions of meeting production targets and wages of workers in the new press. Targets can be met only if working time is reduced by improving the layout ... More

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