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Search results for 'communications for'

Related Searches: communications for ma, communications for mana, communications for managemen, communications for management

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  1. Moonshine Meadery: Getting Intoxicated or Feeling the Sting?

    Authors: Sharma, Pretty; Roy, Subhadip;

    Reference No: MAR0547 Pages: 15 Published on: 8, January, 2025

    Abstract: This case is about Moonshine Meadery, a honey-based alcoholic beverage brand in India. Nitin and Rohan, the co-founders, started this venture as a fun experiment that gradually grew into a full-fledged business, and they decided to explore expanding production for future growth. Honey was the main ingredient used to make ... More

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  2. Mr. Motibhai Patel Buys a Tractor

    Authors: Patel, S M;

    Reference No: CMA0165 Pages: 11 Published on: 21, January, 1969

    Abstract: The case is about the characteristics of tractor buyers and the process of buying decisions of a farmer going in for a tractor in Indian conditions in general and Gujarat conditions in particular. The case leads to information on consumer behaviour and mode of communication to such consumers, besides giving ... More

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  3. Mahindra Trucks & Bus Division: Building a Marketing Plan

    Authors: Sahay, Arvind;

    Reference No: MAR0503 Pages: 39 Published on: 7, May, 2019

    Abstract: Mahindra Trucks and Bus Division (MTBD) of Mahindra & Mahindra is at an interesting stage of its evolution. Having gone through a bad patch with a product that was not quite up to the mark, it appears to have got the product right by early 2018 and truck sales had been going ... More

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  4. A Course on Critical Thinking and Written Communication: The WAC Model

    Authors: Sharma, Meenakshi;

    Reference No: COMM0023TEC Pages: 15 Published on: 17, June, 2019

    Abstract: This technical note presents the pedagogic approach to teaching and sharpening critical thinking and written communication used at the Indian Institute of Management Ahmedabad (IIMA) in the Written Analysis and Communication (WAC) course and provides a conceptual model for the course. Examining both the importance of these objectives and the ... More

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  5. Ramesh and Gargi (A)

    Authors: Vohra, Neharika; Patnaik, Snigdha;

    Reference No: OB0216(A) Pages: 4 Published on: 30, March, 2014

    Abstract: This case describes the deterioration of relationship between three people. The protagonist of the case feels that he is being eased out of the company and being replaced by a young very competent woman employee. Part A of the case leaves the protagonist confused and unhappy. It is unclear whether ... More

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  6. Shopper' s Stop : The One-Stop Shopping Experience

    Authors: Vyas, Preeta H; Mehta, Bijal;

    Reference No: MAR0356EX Pages: 11 Published on: 7, January, 2004

    Abstract: The case focuses on the challenge faced by Eureka Advertising Agency, about to pitch for a national advertising campaign for Shopper's Stop, a leading departmental store chain across India. The emphasis is on how best to promote the store to the growing number of Indian shoppers. With competition from other ... More

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  7. NICM Cultural Committee **

    Authors: Joshi, N U;

    Reference No: ECO0160 Pages: 8 Published on: 1, January, 1973

    Abstract: Discusses the problem of improving the pricing system for movies to be tackled by the cultural committee of the National Institute of communication Mahmedabad, The committee's basic objective in to provide best possible programmers to the institute's community. Therefore, the pricing system is to be decided from different alternatives in ... More

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  8. Nestle (dis)entangled ! Braving the MAGGI noodle crisis in India (B)

    Authors: Chaudhri, Vidhi; Kaul, Asha;

    Reference No: COMM0013(B) Pages: 10 Published on: 28, May, 2020

    Abstract: After a tumultuous five months, Nestle India was exonerated in the Maggi crisis just in time for Diwali. Although the mood was one of vindication, the leadership team with Suresh Narayanan at the helm, knew they faced a major challenge to regain lost glory. Stock price had plummeted along with ... More

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  9. Asian Toys

    Authors: Singh, J P;

    Reference No: IMG0015EX Pages: 7 Published on: 31, July, 1998

    Abstract: Asian Toys faces the unfortunate situation of closing down its operations owing to injuries caused by the use of its products, by children, and the resultant adverse publicity. However, the key issues are product recall, compensation to victims, and the extent of information to be released to Public. Asian Toys ... More

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  10. Prototyping and Demodesigner

    Authors: Rao, V Venkata;

    Reference No: PROD0203TEC Pages: 9 Published on: 1, January, 1989

    Abstract: The objective of this note is two-fold: first to discuss the need for prototyping in system design, and second to discuss the usefulness of the Demodesigner package in developing prototypes of user interfaces. Part I of the note discusses the concept of prototyping, various kinds of prototypes and the advantages ... More

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  11. An Abridged Field Guide to Manwatching

    Authors: Bashyam, S; Ganesh, S R;

    Reference No: OB0115TEC Pages: 5 Published on: 1, January, 1980

    Abstract: Nonverbal communication confirms, contradicts or acts as a powerful substitute for verbal communication in almost all interpersonal transactions. In his book, "Manwatching??A Field Guide to Human Behaviour," highly illustrated with field observations, Desmond Morris shows how people signal their attitudes, desires and innermost feelings more powerfully through unconscious bodily ... More

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  12. Novire Technologies: Automatic Vehicle Location

    Authors: Raghuram, G; Goyal, Aditya;

    Reference No: PROD0292 Pages: 16 Published on: 16, June, 2008

    Abstract: Novire Technologies, an IT based logistics solutions provider, had introduced a new system called Automatic Vehicle Location (AVL) which uses Global Positioning System to track vehicles. ABC Private Ltd (ABC), a cement manufacturing company, decided to try this system and went for a pilot study on five of its trucks. ... More

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  13. Security Belt Limited

    Authors: Mukhopadhyay, Sipra;

    Reference No: MAR0315 Pages: 23 Published on: 25, June, 1998

    Abstract: The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations with a positive orientation towards safety. The problems facing the company are ... More

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