Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0'

Authors: Jain, Abhinandan K;

Reference No: MAR0303(C) Pages: 15 Published on: 14, December, 1994

Abstract: The case can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in this case are for univariate, bivariate, and multivariate regression analysis. The context is that of a research ... More

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Authors: Dholakia, Nikhilesh;

Reference No: MAR0289 Pages: 2 Published on: 1, January, 1985

Abstract: Five short exercises dealing with domestic and international sales and distribution strategy formulation. ... More

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Authors: Vora, M N;

Reference No: MAR0293TEC Pages: 28 Published on: 1, January, 1987

Abstract: A field exercise to find out prices charged to consumers forms the basis of this note. An attempt was made by student researchers to conceptualize as to what considerations organizations take into account while fixing their prices and pricing strategies. The reasons for a much larger or smaller spread between ... More

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Authors: Mohan, Manendra;

Reference No: MAR0279 Pages: 11 Published on: 1, January, 1983

Abstract: The case is concerned with professional use of advertising and sales promotion approach to a vital problem of general public interest by a nonprofit organization. The major elements are research inputs into creative strategy for a multimedia campaign. ... More

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Authors: Dholakia, Nikhilesh;

Reference No: MAR0286 Pages: 2 Published on: 1, January, 1985

Abstract: Deals with the situation where a major retailer of consumer products is obtaining supplies through unauthorized channels. The problem is to motivate the retailer to deal with the authorized salesman and distributor. The case can be used for introducing issues pertaining to distribution channels and sales management. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0275(C) Pages: 3 Published on: 1, January, 1983

Abstract: The case focuses on the need for analysis and introspection for developing advertising objectives and strategy. Interaction between the advertiser and the agency is considered, and various stages of development of strategy and objectives are brought into focus. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0275(D) Pages: 9 Published on: 1, January, 1983

Abstract: The case is concerned with the vital issue of creative execution. The various stages in the development of the campaign and interaction between the advertiser and the advertising agency are brought out with the help of the material prepared by the agency for providing alternatives for consideration to the client. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0278 Pages: 16 Published on: 1, January, 1983

Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More

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Authors: Jain, Abhinandan K; Roy Dholakia, Ruby;

Reference No: MAR0271TEC Pages: 17 Published on: 1, January, 1982

Abstract: The note describes a classification scheme of marketing information for scale construction. For single item measurement, ordinal, interval and ratio scale methods are described. Multi-item scales like semantic differential, Thurstone's equal appearing interval, and Likert's summated rating scales are described. A broad idea about multidimensional scaling is also provided. Guidelines ... More

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Authors: Mohan, Manendra; Parekh, Jayshree;

Reference No: MAR0273 Pages: 22 Published on: 1, January, 1980

Abstract: Fuse switch is one of the various devices used for circuit breaking for protecting and controlling equipment that generate, transform, transmit and utilize electrical energy. The competition comes from other types of circuit breakers as well as other brands of fuse switches manufactured by some of the wellknown companies. ... More

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Authors: Jain, Abhinandan K; Vora, M N;

Reference No: MAR0266TEC Pages: 25 Published on: 1, January, 1981

Abstract: The purpose of the note is to familiarize readers with the Indian distribution scene the large size of the distribution task, kinds of functionaries working and the type of functions performed by them, evaluation of the performance of the Indian distribution system, including the government's keen interest with respect to ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0257TEC Pages: 13 Published on: 1, January, 1980

Abstract: This note is meant for users of marketing research. It provides an understanding of purposes of research in a decision-making situation in marketing research, alternative research designs used in marketing research, and criteria/guidelines for selection and evaluation of alternative designs for specific research studies. The specific research designs ... More

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Authors: Vora, M N;

Reference No: MAR0261(B) Pages: 15 Published on: 1, January, 1981

Abstract: In Case (A) (MAR0261(A)), four proposed studies were presented. In this case, data generated through these studies is presented. Problems of data preparation and analysis are raised. Special problems related to interpretation of data collected through depth interview studies are brought into focus. ... More

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