Search results for 'marketing cases 2'

Authors: Kulkarni, Vaibhavi;

Reference No: COMM0022 Pages: 5 Published on: 26, March, 2019

Abstract: The case revolves around a change initiative introduced in the Indian division of a US-based organization operating in the field of building and composite glass materials. The case has been written from the perspective of Sreenath, who has recently joined as the country head, and has identified a four-point change ... More

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Authors: Das, Gopal; Abhishek; Varshneya, Geetika;

Reference No: MAR0489TEC Pages: 7 Published on: 1, June, 2017

Abstract: This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by covering assumptions and manner of writing hypothesis statements. A comparison with other similar multivariate techniques is also provided. The ... More

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Authors: Mathur, D P; ;

Reference No: CMA0442TEC Pages: 19 Published on: 2, August, 1977

Abstract: The note deals with the development, structural, and organizational characteristics of regular markets in India. The note examine the possibility of improvements in the marketing structure. ... More

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Authors: Desai, D K;

Reference No: CMA0242 Pages: 12 Published on: 19, October, 1972

Abstract: As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy ... More

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Authors: Mehta, S C; Dalal, B C;

Reference No: MAR0031(A) Pages: 21 Published on: 1, January, 1966

Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More

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Authors: Banerjee, Bibek;

Reference No: MAR0324 Pages: 19 Published on: 15, June, 1999

Abstract: In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although Jasmine was the market leader in southern India, Mr Thomas was concerned about the stagnant growth ... More

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Authors: Mohan, Manendra; Parekh, Jayshree;

Reference No: MAR0273 Pages: 22 Published on: 1, January, 1980

Abstract: Fuse switch is one of the various devices used for circuit breaking for protecting and controlling equipment that generate, transform, transmit and utilize electrical energy. The competition comes from other types of circuit breakers as well as other brands of fuse switches manufactured by some of the wellknown companies. ... More

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Authors: Mehta, S C; Paul, S;

Reference No: MAR0224 Pages: 13 Published on: 1, January, 1979

Abstract: This case deals with the promotion of artificial insemination programme by a developmental agency. Results of a survey, which investigated the motivation for and barriers against the widespread use of artificial insemination, are presented. Based on the survey findings, a communications strategy for popularizing the programme has been suggested. Students ... More

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Authors: Namboodiri, N V; Desai, Bhupat M;

Reference No: CMA0638 Pages: 6 Published on: 1, January, 1987

Abstract: Since the supply of groundnut could not keep pace with the rising demand, it received considerable attention in the credit control operations of RBI. Both groundnut and groundnut oil have been under the provisions of Selective Credit Control and the lending norms were either tightened or relaxed depending upon the ... More

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Authors: Mukhopadhyay, Sipra;

Reference No: MAR0315 Pages: 23 Published on: 25, June, 1998

Abstract: The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations with a positive orientation towards safety. The problems facing the company are ... More

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Authors: Gupta, Parvinder;

Reference No: OB0195 Pages: 15 Published on: 18, July, 2003

Abstract: Canto Systems Limited (CSL), a Canto Group company was a leading international Information Technology organization headquartered in Mumbai. It had four operating divisions and five non-operating or support divisions. Software Development Division (SDD), the largest operating division of CSL, had a Business Unit (BU) structure since its inception. The new ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

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Authors: Jaiswal, Anand Kumar;

Reference No: MAR0385(A) Pages: 22 Published on: 17, August, 2007

Abstract: CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded sustained high growth over the years. Its business model has included converting important consumer insights into superior products, ... More

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Authors: Desai, D K; Desai, B. M;

Reference No: CMA0197 Pages: 7 Published on: 20, August, 1970

Abstract: Raises the question whether the non-availability of credit with the farmers is responsible for the drop in demand for fertilizers. This problem is highlighted in the context of a changing agriculture which visualizes new technology as well as expansion in irrigation resources, besides the existing technology. Because of this context ... More

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