Search results for 'communications f'

Authors: Kulkarni, Vaibhavi;

Reference No: COMM0019 Pages: Published on: 5, March, 2018

Abstract: The case revolves around a job offer received by Vinita Upadhyay, a journalist working with a regional daily. Taking up the offer would mean a shift from journalism and require her to join the public relations industry. The case provides three different perspectives regarding this offer. It begins with Upadhyay’ ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0200 Pages: 2 Published on: 1, January, 1988

Abstract: Here is a situation where two national policies family welfare and labour welfare appear to be contradictory at the delivery end, and throw up conflicts between the two implementing agencies. As a result, there could be confusion in understanding or even misunderstanding the overall governmental policy. How could such a ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0006(B) Pages: 12 Published on: 26, February, 2010

Abstract: The case deals with the steps taken to strengthen the internal communication channel in order to bring about employee engagement during the branding exercise of the bank in 2005 and to make it a deep change of style of business rather than only a change in logo and colours. ... More

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Authors: Jain Rekha;

Reference No: IITCOE0005(B) Pages: 14 Published on: 19, January, 2015

Abstract: Case A uses the context of unfair, non-transparent process of spectrum allocation by the Indian government to private operators that led to Supreme Court (SC) cancel 122 licenses. It gives scope to discuss the relationship between policy and regulatory agencies and their effectiveness, role of other institutes outside telecom sector such ... More

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Authors: Jain Rekha;

Reference No: IITCOE0005(A) Pages: 31 Published on: 19, January, 2015

Abstract: Case A uses the context of unfair, non-transparent process of spectrum allocation by the Indian government to private operators that led to Supreme Court (SC) cancel 122 licenses. It gives scope to discuss the relationship between policy and regulatory agencies and their effectiveness, role of other institutes outside telecom sector such ... More

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Authors: Ramani, K V;

Reference No: CMHS0032TEC Pages: 12 Published on: 26, December, 2014

Abstract: Healthcare is an obligation of any government. Scaling up of financial resources and overcoming the non-financial barriers in the delivery of public health services are the critical managerial challenges faced by the governments in developing nations. Public health is not getting the attention it deserves in many developing countries. Public ... More

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Authors: Ramani, K V;

Reference No: CMHS0038TEC Pages: 17 Published on: 1, April, 2016

Abstract: Medical errors do happen in health care service delivery, like errors in any service industry or manufacturing industry. But, how serious are medical errors?. The seminal article "To Err is Human, Building a Safer Health System" (IOM, 1999) reported that preventable medical errors accounted for the death at least 44,000 people, and ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0104TEC Pages: 8 Published on: 1, January, 1977

Abstract: This note enumerates questions that a writer needs to internalize for improving his ability to write persuasively. Part I explains the process of communication a writer goes through and the characteristics of written communication. Part II raises the questions the writer should answer while writing his notes or reports. Part ... More

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Authors: Daswani, Arzoo; Vyas, Preeta H;

Reference No: MAR0403 Pages: 8 Published on: 12, December, 2008

Abstract: The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case covers messages issued by company using different communication channels. The case highlights issues of marketing ... More

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Authors: Pathak, H N;

Reference No: ECO0091 Pages: 11 Published on: 1, January, 1967

Abstract: The case discusses the different alternative for investment at the macro level in the field of communication. The areas of investment involved in the case related to the investment in the television in the radio and the newspaper as alternative communication media. The case was used as part of problems ... More

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Authors: Rao, T V;

Reference No: BP0144(H) Pages: 44 Published on: 1, January, 1983

Abstract: Describes the HRD practices in Voltas. Performance appraisal mechanisms, their links with development, communication policy, training, organization development, and career planning and development are some of the aspects covered. Appraisal formats used and the communication policy circular have been reproduced. ... More

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Authors: Abhishek; Mukherjee, Saral;

Reference No: MAR0537 Pages: 31 Published on: 4, September, 2023

Abstract: The Indian Railway Catering and Tourism Corporation (IRCTC) handles all online and mobile ticketing for the Indian Railways, the largest passenger carrier in the world, with an annual footfall of more than 8 billion. The IRCTC wished to monetise its data assets and floated a tender in July 2022 to engage a ... More

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Authors: Vohra, Neharika; Patnaik, Snigdha;

Reference No: OB0216(A) Pages: 4 Published on: 30, March, 2014

Abstract: This case describes the deterioration of relationship between three people. The protagonist of the case feels that he is being eased out of the company and being replaced by a young very competent woman employee. Part A of the case leaves the protagonist confused and unhappy. It is unclear whether ... More

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