Search results for 'and or ''

Authors: Mehta, S C; Dalal, B C;

Reference No: MAR0031(A) Pages: 21 Published on: 1, January, 1966

Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More

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Authors: Matthai, Ravi J;

Reference No: MAR0078 Pages: 8 Published on: 1, January, 1967

Abstract: The distribution of cigarettes is effected through distributors to whom geographic zones are allocated. The terms to distributors and other levels of distribution seems to encourage interzonal poaching and a determination of the service level from the company's point of view due to interdistributor competition. ... More

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Authors: Wadhva, C D;

Reference No: ECO0234(B) Pages: 7 Published on: 1, January, 1976

Abstract: A follow-up of ABC Plastics Private Limited (A), this case describes the decisions actually taken by Mr. C.H. Desai, Director of ABC Plastics, a small-scale unit manufacturing rigid PVC pipes, on the choice of export house(s) through which to export the company's products. It also spells out the ... More

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Authors: Singh, Amarjeet; Gupta, V K;

Reference No: CMA0481 Pages: 15 Published on: 1, January, 1979

Abstract: Provides an overview of marine fisheries in India. Detailed analysis of inter-state disparity, efficiency of catch infrastructure and utilization of marine fish resources has been made. A general picture of export product-mix changes have been given. It also depicts the present marketing of marine fisheries at the primary level. ... More

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Authors: Ramani, K V; Verma, Sanjay;

Reference No: CISG0060 Pages: 13 Published on: 17, July, 2000

Abstract: This case describes a successful E-Governance application in the State of Andhra Pradesh. The application pertains to the State Department of Transportation in issuing Learner's licence, Driver's licence, Registration of vehicles, etc. The success of the application on the DOT network linking three RTO offices has led the department to ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0042TEC Pages: 9 Published on: 1, January, 1970

Abstract: The note deals with the basic elements of the reasoning process needed in management situations for comprehending and communicating effectively through everyday language. Most of the examples in this note are drawn from "Shaldon & Sons" and "Cooper Fabrics, Inc" (Harvard Business School cases) and students' written analyses of these cases. ... More

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Authors: Goyal, R C;

Reference No: P&IR0011(E) Pages: 12 Published on: 1, January, 1966

Abstract: Deals with the hardening of the Guild's attitude in negotiations, and its taking a stand on the seniority issue. ... More

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Authors: Gupta, Subroto Sen; Sethna, Beheruz;

Reference No: MAR0170 Pages: 9 Published on: 1, January, 1976

Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More

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Authors: Seshan, Suresh A;

Reference No: F&A0234(A) Pages: 11 Published on: 1, January, 1974

Abstract: A construction company has submitted its published annual report to a bank in support of an application for additional financial assistance. A bank official analyses these reports with a view to establishing the company's profitability, liquidity and solvency, and financial policies. The case requires the use of the tools and ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0171(A) Pages: 13 Published on: 1, January, 1976

Abstract: After many years of "ethical" promotion, Glaxo's syrupbased tonic, Minadex, was going OTC since the company's management felt that this would help increase sales. A purchase proposition was required to build up an advertising campaign around it. Competitive claims were analyzed by the agency and it was decided to ... More

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Authors: Verma, Pramod;

Reference No: P&IR0064(C) Pages: 6 Published on: 1, January, 1983

Abstract: The company is facing a strike situation due to reduction in bonus payment as compared to the previous year's bonus. While the workers are on strike, the management is wondering whether to pay a higher bonus and whether to pay wages for the strike period. This case focuses on the ... More

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Authors: Varma, Jayanth R; Raghunathan, V;

Reference No: F&A0453 Pages: 13 Published on: 26, April, 2000

Abstract: The case deals with strategic corporate finance issues in the backdrop of the economic downturn of 1997 in Thailand. The case presents a situation in which the foreign exchange losses arising from a steep depreciation of currency threatens to wipe out the networth of the company. The company faces bankruptcy, if ... More

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Authors: Aggarwal, S C;

Reference No: PROD0026(A) Pages: 10 Published on: 1, January, 1967

Abstract: The case describes the application of PERT and CPM techniques to the project construction operations of a fertilizer plant in India. It indicates all the necessary steps, which must be taken before starting with the introduction of PERT, and how PERT helps in spotlighting troubles earlier. The student is expected ... More

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