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  1. GEF India Private Limited 2010: Launching a New Brand of Edible Oil

    Authors: Jain, Abhinandan; Singh, Vivek;

    Reference No: MAR0487 Pages: 18 Published on: 3, January, 2017

    Abstract: In March 2010, Mr. Chandra Shekhara Reddy, Vice President, Sales and Marketing, was reviewing the launch plan for the first brand of cooking oil, Freedom Refined Sunflower Oil, of GEF. GEF was set up by a professional turned entrepreneur, in Andhra Pradesh in 2009. The case provides a brief profile of the ... More

  2. Uttar Pradesh State Electricity Board: Managing Transitions

    Authors: Pandey, Neeraj; Jaiswal, Anand Kumar;

    Reference No: BP0331 Pages: 18 Published on: 5, October, 2009

    Abstract: This case discuses the process of unbundling and restructuring of Uttar Pradesh State Electricity Board (UPSEB). The UPSEB had accumulated losses of Rs. 6500 crores by year 2000. The state government trifurcated UPSEB into three separate corporations, each handling generation, transmission and distribution of power. There was strong protest against the trifurcation ... More

  3. Land Reforms in India **

    Authors: Raval, Rita; Pathak, H N;

    Reference No: ECO0228TEC Pages: 14 Published on: 1, January, 1976

    Abstract: Discusses the rationale, progress and problems of land reforms. It touches upon economic, technical and general socioeconomic problems caused by the implementation of the land reforms. ... More

  4. Tej Auto Limited (D): Market Segmentation using Cluster Analysis

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(D) Pages: 21 Published on: 29, March, 2012

    Abstract: The owners of TAL were grappling with the issue of which segment to target by their new brand of scooters. Segments were obtained through cluster analysis on: (i) demographic variables and (ii) importance of attributes in deciding the brand. Discriminant analysis was used to confirm the exclusivity of the segments. ... More

  5. Simhadri Super Thermal Power Project (B)

    Authors: Pandey, Ajay; Morris, Sebastian;

    Reference No: ECO0350(B) Pages: 26 Published on: 26, December, 2006

    Abstract: This case follows case (A) which discusses NTPC's response to the Simhadri project that created a record of sorts in timely implementation of large projects and within a tight budget NTPC's record of 39 months for a green-field project in India. That has taken project implementation in India to international standards. ... More

  6. Understanding Scope of Agriculture

    Authors: Gaikwad, V R;

    Reference No: CMA0621TEC Pages: 5 Published on: 1, January, 1985

    Abstract: The vast canvas of agriculture covers plants, animals, insects, and micro-organisms, each covering numerous species and subspecies. It covers all forms of life and matter. This biomass is created by the sun's energy, and is primarily composed of three primary elements - carbon (C), Oxygen (O), and Hydrogen (H). Through ... More

  7. Tata InnoVerse (A): Preparing the Ground to Fly

    Authors: Nandkeolyar, Amit K; Narain, Arohini; Gopakumar, KV;

    Reference No: OB0250(A) Pages: 11 Published on: 14, August, 2025

    Abstract: The case highlights the Tata Group’s innovation journey—a story of transformation, resilience, and reinvention. It covers the various innovation-focused initiatives launched between 2006 and 2017 and maps the journey of Tata InnoVerse, an innovation programme. It tracks the leadership teams’ decision-making efforts in the context of internal changes as well ... More

  8. Andhra Enterprises**

    Authors: Nambudiri, C N S;

    Reference No: BP0028 Pages: 17 Published on: 1, January, 1969

    Abstract: A large company is considering an investment for setting up a new foundry and workshop replacing the old workshop and foundry that had existed for a long time. The new manager, a younger son, is called upon to make the final decision as to what is to be done regarding ... More

  9. Government Engineering College, Patan

    Authors: Chand; Vijaya Sherry; Mukul, Vasavada;

    Reference No: RJMC0036 Pages: 13 Published on: 16, March, 2015

    Abstract: After attending two executive programs, the principal and eight faculty members of the Government Engineering College, Patan had agreed to initiate organizational change directed at making more innovative and efficient use of limited resources; creating a sense of urgency; and developing ability to move from one challenge to the next. ... More

  10. Mahanagar Transport Corporation Limited : Social Cost of Concessions

    Authors: Ravichandran, N; Narayanaswami, Sundaravalli; Rajan, Balaraman ;

    Reference No: QM0285 Pages: 14 Published on: 12, October, 2023

    Abstract: This case study focuses on computing the value of concessions (subsidies) offered to select passenger segments, particularly students and senior citizens, by a state-owned public transport corporation. In its current form, however, the subsidy structure is telescopic and does not correlate with value of services offered and fares paid by ... More

  11. Panchvati Handloom Development Corporation Limited **

    Authors: Balakrishnan, K; Rao, T V;

    Reference No: OB0039 Pages: 10 Published on: 1, January, 1979

    Abstract: This case describes the organizational structure and processes in a state handloom corporation as in existence at the end of two years of operations. The evolutionary process in crystallizing the structure and the apparently flexible style of the managing director are highlighted. Students are expected to evaluate the existing systems ... More

  12. Aravind Eye Care System: Time to Shift Gears

    Authors: Chandwani, Rajesh; Jha, Mithileshwar; Nagadevara, V.;

    Reference No: CMHS0037 Pages: 27 Published on: 31, March, 2016

    Abstract: Aravind Eye Care System (AECS) had a dream run on the growth path, providing affordable, quality eye care to the patients by building on economies of scale and developing a cross-subsidization model for financial sustainability. As the organization continued on the pursuit of growth, driven by its mission, ‘to eliminate ... More

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