Search results for 'Business strategy and c'

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  1. Enercon India: Project Planning

    Authors: Mukherjee, Saral; Raghuram, G;

    Reference No: PROD0265 Pages: 32 Published on: 23, April, 2004

    Abstract: Enercon India Limited (EIL) is involved in setting up Wind Energy Converters (WECs) in several states of India. EIL offers customers a hassle free investment opportunity in the wind energy business through its "from concept to commissioning and beyond" strategy. In the backdrop of impressive growth, EIL is facing difficulties ... More

  2. Wavin India Limited (A)

    Authors: Mohan, Manendra;

    Reference No: MAR0275(A) Pages: 7 Published on: 1, January, 1982

    Abstract: The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing ... More

  3. The Electronics Corporation of India Limited (ECIL) (C)

    Authors: Manikutty, S;

    Reference No: BP0235(C) Pages: 29 Published on: 19, February, 1996

    Abstract: This case describes a situation faced by a multiproduct, multidivisional public sector company, ECIL. The company deals with a wide variety of electronic equipment, components and systems. The company is running into losses and needs to be turned around. The case presents an overall picture of the company at the ... More

  4. Shiv Industries: Facing the challenge of Globalization

    Authors: Banerjee, Arindam; Muzaffar, Jamal; Awasthy, Dheeraj;

    Reference No: MAR0355 Pages: 31 Published on: 28, June, 2004

    Abstract: The case details out issues on the challenges faced by the organization in a dynamic liberalized economy where auto manufacturers of the world are entering the Indian market. Challenges such as customer focus, process efficiency, and organization structure redesign are described. Four specific (not mutually exclusive) options are set forth ... More

  5. Shemaroo:On/Off Where to Draw the Line?

    Authors: Roy, Subhadip;

    Reference No: MAR0523 Pages: 11 Published on: 16, June, 2021

    Abstract: The case delineates the situation faced by Shemaroo Entertainment Limited (Shemaroo) related to the company’s rebranding exercise, product portfolio and future course of action. Shemaroo was founded in 1962 by Buddhichand Maroo as a book circulating library in Mumbai that moved into the Video Home System (VHS) space and went ... More

  6. Vodafone Gujarat (A) : Growing through Entrepreneurship

    Authors: Sehgal, Swati; Mukherjee, Saral; Sharma, Sunil;

    Reference No: STR0455(A) Pages: 29 Published on: 31, March, 2021

    Abstract: The case describes the growth trajectory of Vodafone Gujarat, one of the most successful circles of Vodafone India. Successive leaders of Vodafone Gujarat followed a highly entrepreneurial approach for building a market leadership position in urban and rural markets. The case provides a detailed description of how to execute growth ... More

  7. Ganga Enterprises

    Authors: Kumar, Pushpender;

    Reference No: BP0432 Pages: 6 Published on: 7, June, 2019

    Abstract: Mr. Kewal Balana, Proprietor of Ganga Enterprise at Sri Ganganagar, Rajasthan,India, was worried about the abolishment of 2% commission in May 2018, in ‘Kachi-Aadat’ line of business, due to direct online transfer of money to farmer’s bank account. The firm suffered a net reduction in profit of Rs 1 million, 2% of ... More

  8. Dr. Lal Pathlabs (A)

    Authors: Mathur, Ajeet;

    Reference No: BP0408(A) Pages: 8 Published on: 20, December, 2017

    Abstract: Diagnostics services in India were growing at 20% annually with billing of USD 3.4 billion. With WTO’s GATS, foreign competition was arising. Dr. Lal PathLabs had formidable brand recognition and Dr. Arvind Lal was wondering whether to accept private equity and induct management professionals to keep pace with competitors through acquisitions ... More

  9. Human Resource Management (A): Planning

    Authors: Maheshwari, Sunil Kumar;

    Reference No: P&IR0198(A)TEC Pages: 5 Published on: 26, June, 2006

    Abstract: Human Resource Planning plays a strategic role in implementing the organizational objectives. This note describes the role of HR planning in an organization and its effect on other organizational processes. It also gives the HR planning choices that could be adopted under different business strategy situations. These strategies can be ... More

  10. Kannagi Mills

    Authors: Prahalad, C K; Thomas, Philip S;

    Reference No: BP0044 Pages: 20 Published on: 1, January, 1972

    Abstract: Describes the pressures and problems faced by a man with a PhD in Organizational Behaviour from abroad, and consulting experience in India, when he decides to get involved in his family business. Dr C.A. Narayanan takes charge of Kannagi Mills, a unit of the Alagappa Group headed by his ... More

  11. Shriram Transport Finance Company Ltd: Adoption of Fintech

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0508 Pages: 19 Published on: 17, October, 2019

    Abstract: Shriram Transport Finance Company Ltd. (STFCL), flagship company of Shriram group, India’s largest player in commercial vehicle finance is trying to transition to Fintech based model from Relationship based model in order to provide end consumers with speed, convenience, choice and savings as digital transactions had reached an all-time ... More

  12. Koala Kabs: Trouble In Transportation Terrain?

    Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;

    Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024

    Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More

  13. Managing Employees Effectively in a Small Enterprise

    Authors: Singh, Manjari; Vohra, Neharika;

    Reference No: P&IR0193 Pages: 5 Published on: 29, April, 2005

    Abstract: This case study is about a small enterprise in the manufacturing sector that has aligned its human resource management practices with its business strategy. The case explores how three parameters namely; customer satisfaction through assured quality, networking with local industries and employee management are key to the success of this ... More

  14. Pricing Strategies for Branded Consumer Products

    Authors: Vora, M N;

    Reference No: MAR0293TEC Pages: 28 Published on: 1, January, 1987

    Abstract: A field exercise to find out prices charged to consumers forms the basis of this note. An attempt was made by student researchers to conceptualize as to what considerations organizations take into account while fixing their prices and pricing strategies. The reasons for a much larger or smaller spread between ... More

  15. Product Design Services (A)

    Authors: Vora, M N;

    Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

    Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

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