Search results for 'AND OR ('

Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

Reference No: MAR0446(B) Pages: 21 Published on: 31, March, 2014

Abstract: The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive study undertaken involving quantitative marketing research. The research team carried out ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Cohen, A R;

Reference No: OB0024(C2) Pages: 11 Published on: 1, January, 1964

Abstract: A report on the interrelationship of rolled products sales and production with the export department. Students analyze the transcript of a joint meeting in light of the nature of the task to be done. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Raghuram, G; Mehta, Pranav;

Reference No: CIPR0009 Pages: 39 Published on: 18, May, 2011

Abstract: It was December 13, 2010. The Government of Uttar Pradesh announced their plan to urbanize the entire area along the Yamuna Expressway (YE) in order to prevent haphazard growth of urban sprawls on the flanks of the YE. The YE was conceived in 1997 as a dream project of Ms Mayawati, the then ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Shukla, P R;

Reference No: PROD0175(C)TEC Pages: 16 Published on: 1, January, 1982

Abstract: Discusses the models for determining economic order quantities when quantity discounts are given. The models with "all unit" discount and "incremental" discount are presented and economic order quantity for each case is determined. Illustrative examples for each case are provided to show the use of the model and the determination ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Bhatt, Anil;

Reference No: BP0158TEC(D) Pages: 3 Published on: 1, January, 1979

Abstract: The note discusses control through audit. In particular, it discusses the forms of audits, the role of the CAG, and criticism of the role of audit. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Manikutty, S;

Reference No: BP0235(E) Pages: 9 Published on: 19, February, 1996

Abstract: This case describes the situation faced by the Computer Group of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. It had developed, through its own efforts, India's first computer and subsequent ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, Nirmal; Vora, M N;

Reference No: MAR0294 Pages: 5 Published on: 1, January, 1988

Abstract: Highlights the working of a small retail shop (pan house), covering the starting of the shop, present status, products handled, and return on investment with different margins earned on various product categories. This case helps in understanding the functioning of a retailer and the various issues involved in retail management. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Shah, B G; Sheth, N R; Gandhi, J S;

Reference No: F&A0174(C) Pages: 4 Published on: 1, January, 1970

Abstract: Case (C) examines the role of a specialist in a bank, and analyses the way an agricultural scientist is absorbed within the traditional banking organization. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Vora, M N;

Reference No: MAR0285(G) Pages: 7 Published on: 1, January, 1985

Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Bhatnagar, Deepti;

Reference No: OB0176TEC Pages: 5 Published on: 1, January, 1988

Abstract: Despite the pervasiveness of political behaviour in organizations (Indian organizations being no exception), it has only recently started receiving the attention of organization theorists and researchers. This note presents a conceptual framework for understanding political behaviour. It discusses the meaning of political behaviour and suggests some organizational influences and target ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Kulkarni, G R;

Reference No: BP0030(B) Pages: 10 Published on: 1, January, 1970

Abstract: Describes the events subsequent to the establishment of the rayon tyre cord factory referred to in case (A) (BP0030). The company faces problems of shortage of demand, competition from other producers, pricing difficulties, and the emergence of substitutes through the application of superior technology. The case, therefore, raises issues of ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Shah, B G;

Reference No: F&A0178 Pages: 21 Published on: 1, January, 1970

Abstract: Mr. S.L. Roy had been Chief Electrician (Radio & Radar) in the Indian Naval Service, and a research assistant in Physical Research Laboratory, Ahmedabad. He has been attracted by the technician entrepreneur scheme of Gujarat Industrial Investment Corporation, state-level development bank extending liberal financial assistance to technicians desiring to set ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Vora, M N;

Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+