Reference No: PSG0101Pages: 26Published on: 23, February, 2007
Abstract: Rapid technological changes and convergence of media had made "triple play" (i.e. voice, video, and internet) available on a single channel. In India, traditionally the cable TV network provided TV services and telecom network provided telecom/internet services. While some telecom companies had upgraded their networks to provide for ... More
Reference No: MAR0410Pages: 27Published on: 14, October, 2009
Abstract: 99acres.com was started in September 2005 as the first real estate portal in India. This internet portal was dedicated to meet a consumer's information needs in the real estate industry. It was a forum where buyers, sellers, and brokers could exchange information, quickly, effectively, and inexpensively. Though 99acres operated in ... More
Reference No: IS0147Pages: 21Published on: 2, August, 2024
Abstract: The case study focuses on Arvind Fashions’ transformation into an omnichannel fashion retailer in India. It describes how the company embraced digital strategies to stay ahead of industry disruptions. The strategic shift involved creating a separate arm, Arvind Internet, to drive technology innovation. Arvind Fashions focused on integrating online and ... More
Reference No: STR0492Pages: 26Published on: 25, July, 2025
Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More
Reference No: PROD0328Pages: 17Published on: 21, September, 2020
Abstract: Aries Agro, an agribusiness firm, faced two prime challenges – the safety and productivity of its workers. When traditional software systems fell short of addressing these challenges, the firm contemplated the implementation of an IoT (Internet of things) based solution. This IoT based solution captures the movement of workmen and generates ... More
Reference No: RJMC0007Pages: 23Published on: 4, November, 2008
Abstract: The case, Resource Centre at Ramnirajan Podar School, describes a unique setup in a private school in Mumbai. The school has invested in creating a resource centre (3 faculty and a high speed internet connection). The faculty at the resource centre work closely with all the teachers of the school in ... More
Reference No: P&IR0210Pages: 6Published on: 30, October, 2012
Abstract: Minu was a star performer at Bless Eye Clinic Ahmedabad and was promoted as the front-office coordinator. Lately her performance was a concern and complaints had come in. She was observed using facebook on her PC during breaks and often glued to her smart phone during work hours. Later it ... More
Reference No: F&A0570Pages: 8Published on: 9, May, 2022
Abstract: Bella Lopez, a data analytics entrepreneur and real estate asset management consultant is not satisfied with the available real estate market indices. She has access to a large amount of housing transactions data and considers developing her own house price indices at a more granular geographic level. She applies her ... More
Reference No: CISG0100(A)Pages: 6Published on: 29, August, 2008
Abstract: The government of Kerala embarked upon an e-literacy project with the aim of enabling every household to be able to use basic computer services. The pilot of this project was implemented in Malapuram district and involved establishing tele-centers across the district. The focus of this case is the identification of ... More
Reference No: CISG0100(B)Pages: 5Published on: 29, August, 2008
Abstract: The government of Kerala embarked upon an e-literacy project with the aim of enabling every household to be able to use basic computer services. The pilot of this project was implemented in Malapuram district and involved establishing tele-centers across the district. The focus of this case is the identification of ... More
Reference No: MAR0472Pages: 12Published on: 3, March, 2016
Abstract: Airtel, the leading mobile operator in India is launching the Airtel Zero" platform that will charge service providers and OTT providers on the internet for mobile data traffic but will allow end consumers free access to the web sites that are signed up for the platform. The case revolves around ... More
Reference No: IS0152Pages: 17Published on: 18, December, 2025
Abstract: Founded in 2015, ShareChat scaled by tapping into India’s overlooked regional-language internet users, building a vernacular-first platform designed around content consumption behaviours rather than social connections. Its rapid launch of Moj, within hours of TikTok’s ban, helped the company expand into short-form video. Challenged by deep-pocketed global players such ... More
Reference No: MAR0442Pages: 13Published on: 14, February, 2014
Abstract: The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who have challenged its leading player status. The role of the salesforce becomes ... More
Reference No: ECO0368Pages: 9Published on: 31, December, 2024
Abstract: This case explores Dozee—an artificial intelligence (AI)-powered, Internet of Things (IoT)-enabled system for remote patient monitoring. Dozee is the flagship product of Turtle Shell Technologies, co-founded by Mudit Dandawat and Gaurav Parchani. The product enables contactless tracking of vital health parameters such as heart rate and blood ... More
Reference No: BP0398Pages: 8Published on: 10, August, 2016
Abstract: In June 2013 the bus ticketing website redbus.in was acquired by the Ibibo Group, a subsidiary of South Africa based internet and media firm Naspers Ltd, for USD 135 million. Soon after signing the deal, Phanindra Sama - CEO and co-founder of redBus, went for a holiday to London along with ... More
