Reference No: BP0343TECPages: 5Published on: 15, November, 2011
Abstract: Arbitration, the chosen method of business dispute resolution, has deep roots in ancient Indian culture. The 'gram panchayat' has been popular in Indian villages. People gave the status of God to the 'Panch', as has been detailed in the evergreen story 'Panch Parmeshwar' by Munshi Premchand. There are many instances ... More
Reference No: ECO0244TECPages: 13Published on: 1, January, 1977
Abstract: Designed to introduce participants to the relevant aspects of business and economic environment. The note examines these aspects, and also, how an intending entrepreneur can utilize his knowledge to start an industrial unit. It, therefore, suggests how environment understanding can be used as a tool. ... More
Reference No: CIIE0008Pages: 16Published on: 20, December, 2017
Abstract: This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for Gramshree for bringing sustainability to the business. Gramshree aimed at empowering women artisans by ensuring a ... More
Reference No: P&IR0205Pages: 4Published on: 28, March, 2008
Abstract: The movie Harikrishanan, starring two leading actors was a commercial success but raise issues related to art, business and responsibity. ... More
Reference No: ECO0119Pages: 16Published on: 1, January, 1970
Abstract: The case illustrates the business environment in India in the 18th century through the career of a prominent business house of the period. ... More
Reference No: CIIE0006Pages: 17Published on: 12, July, 2017
Abstract: The case is about an online venture that enables believers to pursue their faith in the several Hindu gods and goddesses in India. The beliefs of the around 1.2 billion population of India in the divine, serve as a lucrative market for religious and spiritual services. Further, India is an ideal ... More
Reference No: CISG0028TECPages: 10Published on: 22, March, 1995
Abstract: Presentation Graphics Software packages are primarily meant for business presentations; hence, they can be used for preparing the display part of any presentation, particularly of presentations made in a classroom. This note discusses the advantages and disadvantages of using presentation graphics for classroom teaching. It also enlists common features of ... More
Reference No: P&IR0193Pages: 5Published on: 29, April, 2005
Abstract: This case study is about a small enterprise in the manufacturing sector that has aligned its human resource management practices with its business strategy. The case explores how three parameters namely; customer satisfaction through assured quality, networking with local industries and employee management are key to the success of this ... More
Reference No: STR0495Pages: 21Published on: 13, April, 2026
Abstract: The case examines the history, evolution, and future course of a major online travel booking firm, EaseMyTrip. The case, written from the perspective of one of the founders and based on both primary and secondary data, assesses EMT’s strategic and operational strengths. Moreover, the case poses critical questions about ... More
Reference No: BP0416Pages: 11Published on: 25, October, 2017
Abstract: Business contracts are formed through negotiations, where the parties agree on some terms, disagree on others and keep yet others undecided. Over a period of time, they see themselves as having moved from being negotiating parties to contracting parties, settling on most of the terms. The law, however, states that ... More
Reference No: MAR0122Pages: 10Published on: 1, January, 1974
Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More
Reference No: BP0009(A)Pages: 14Published on: 1, January, 1970
Abstract: A small businessman faces many problems, and seeks ways to improve a business which is getting too big and complicated for a "one man" operation. ... More
Reference No: BP0334Pages: 10Published on: 22, September, 2010
Abstract: This is a fictitious story which helps to understand different branches of intellectual property rights - patents, copyrights, trademarks, designs, Geographical Indications, and trade secrets. Himanshu starts out on a business by himself and realizes the challenges involved. It is now in his hands to build his business, tackle competition, ... More
