Search results for 'Marketing'

Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita;

Reference No: MAR0389-Hindi Pages: 9 Published on: 3, November, 2007

Abstract: यह केस डेटॉल के ब्रांड एक्स्टेन्शनों के बारे में चलाये गये एक विपणन अनुसंधान अध्ययन के बारे में है। एक ब्रांड के रूप में डेटॉल को उपभोक्ताओं से अपार विश्वास एवं निष्ठा मिली है। डेटॉल के ब्रांड नाम पर तेज़ वृद्धि पाने एवं उसका लाभ उठाने के लिए रेकिट बेन्किसर इंडिया लिमिटेड ने बड़ी संख्या में ब्रांड एक्स्टेन्शन शुरू किये। इन एक्स्टेन्शनों में से कुछ जैसे कि, डेटॉल साबुन व डेटॉल लिक्विड हैंड वाश काफी सफल रहे, परन्तु बाकी के ज्यादातर एक्स्टेन्शन बाज़ार में टिकने में असफल रहे। इस केस में इस बारे में चर्चा की गई है कि एक विपणन अनुसंधान अध्ययन कैसे डेटॉल के विभिन्न ब्रांड एक्स्टेन्शनों के सफल होने के पूर्वानुमान लगाने में मदद कर सकता है। ... More

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Authors: Sharan, Girja; Gupta, V K;

Reference No: CMA0226(B) Pages: 16 Published on: 22, January, 1973

Abstract: This is a follow up of case A. It tells about the new strategy suggested to the company by a marketing consultant. This strategy is based on action research and survey of the command area. While the marketing consultant advocates this strategy for adoption the company has reservations and does ... More

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Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0415(C)TEC Pages: 17 Published on: 1, December, 1976

Abstract: Describes the changed market structure since Independence. Salient features of regulated marketing system are discussed in detail. Particularly during 1973, changes occurred not only in the market functionaries but also in the pattern of market arrivals. An attempt has been made to judge the implications of the changes. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0421(B) Pages: 6 Published on: 8, June, 2011

Abstract: The case describes briefly the problem definition stage and details of the research plan for collecting information to address the question: "whether to set up a plant for manufacturing synthetic menthol through the process invented by the R&D Division of Chemical Products Limited?". The plan includes a description of ... More

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Authors: Desai, Bhupat M; Namboodiri, N V;

Reference No: CMA0771EX Pages: 4 Published on: 1, January, 1998

Abstract: This case deals with the dilemma of a multipurpose cooperative society whether or not it should borrow input marketing credit. The society is aware that such a facility would enable it to enlarge its input sales and improve its viability. Yet it needs to examine its binding constraints such as ... More

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Authors: George, P S;

Reference No: CMA0335(B) Pages: 10 Published on: 8, August, 1975

Abstract: This is in continuation of "Ïntegration of Paddy-Rice System - Srilanka Paddy Marketing Board (A)". After analysing the procurement, paddy milling and rice distribution, the Chairman of the Paddy Marketing Board comes out with certain assumptions and proposes a new system to coordinate the task. The details of the proposed ... More

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Authors: Mehta, S C; Thomas, Philip S; Maslekar, A R;

Reference No: CMA0508 Pages: 17 Published on: 1, January, 1979

Abstract: The new managing director of a recently formed state government undertaking is interested in developing a suitable marketing strategy for the disposal of timru leaves, a product widely used as the wrapper for beedis. Problems encountered include poor leaf quality, lack of market information, inadequate warehouse facilities, etc. A tentative ... More

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Authors: Mohan, Manendra;

Reference No: MAR0220TEC Pages: 11 Published on: 1, January, 1980

Abstract: There is a set of ingredients that have to be blended in order to accomplish marketing objectives. Advertising is one of the several forces contributing to awareness, comprehension, conviction and action. Other factors will vary, depending on whether it is a consumer or industrial product. Advertising decisions have to be ... More

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Authors: Sharma, Rajat; Uniyal Prasad, Dwarika;

Reference No: MAR0520 Pages: 28 Published on: 26, November, 2020

Abstract: The Tashkent Files (TTF) disrupted the whole movie trade by defying the predictions. Made on the “political conspiracy” genre in Bollywood, TTF, rejected by major critics of the nation, became one of the most successful movies of 2019. The movie, made off a budget of INR 60 million, grossed INR 250 million at ... More

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Authors: Das, Gopal; Abhishek; Varshneya, Geetika;

Reference No: MAR0485 Pages: 11 Published on: 11, July, 2016

Abstract: This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens and other confectionery products. Like other traditional sweet and snack manufactures, they are facing the challenge of consumers’ shift ... More

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Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

Reference No: MAR0454TEC Pages: 10 Published on: 30, March, 2015

Abstract: The objective of this article is to help develop an understanding of message strategy and using it to develop an advertising planning model. This article describes Vaughn’s FCB grid that has been widely applied in this filed and elaborates how this framework can be used to develop an advertising ... More

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Authors: Verma, Sanjay;

Reference No: MAR0538(A) Pages: 19 Published on: 12, August, 2024

Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

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Authors: Verma, Sanjay;

Reference No: MAR0538(B) Pages: 6 Published on: 12, August, 2024

Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

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Authors: Verma, Sanjay;

Reference No: MAR0538(C) Pages: 10 Published on: 12, August, 2024

Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

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