Search results for 'Marketing'

Authors: Abhishek; Mukherjee, Saral;

Reference No: MAR0502 Pages: 18 Published on: 14, March, 2019

Abstract: BloombergQuint (BQ) was started as a collaboration between Quintillion Media (QM) and Bloomberg in April 2016. In the competitive landscape of business news broadcasters in India, it started by providing stock updates, financial sector news and opinion articles on financial issues on its website. BQ later expended by providing video content ... More

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Authors: Agarwal, Anurag K. ;

Reference No: MAR0557TEC Pages: 11 Published on: 30, July, 2025

Abstract: Franchising is a contractual arrangement providing a win-win situation for both the franchisor and the franchisee. Franchisors expand their businesses with the energy and zeal of entrepreneurs who manage the day-to-day affairs of the business, whereas franchisees get the advantage of an established brand and recall value. Many a time, ... More

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Authors: Garg, Archit; Gupta, Aashish; Maheshwari, Garima; Sinha, Ankur; Sugathan, Anish;

Reference No: PROD0319(A) Pages: 11 Published on: 29, November, 2018

Abstract: Technology has come a long way in the financial industry since the days of hard share certificates. The industry has been evolving at a very fast pace and today almost everything is online. Back in 2010, Nithin Kamath decided to set up an online brokerage platform that was capable of meeting ... More

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Authors: Khurana, Rakesh; Dholakia, Nikhilesh;

Reference No: MAR0192 Pages: 7 Published on: 1, January, 1977

Abstract: The case describes the salient features of the fork lift truck (FLT) industry. Saptrishi has been losing several key orders to its competitor, Aquarius. A market research study finds out how FLTs are bought. The data should help in understanding the buyer behaviour, leading to a more effective segmentation and ... More

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Authors: Premchander; Agarwalla, Sobhesh Kumar;

Reference No: F&A0487 Pages: 17 Published on: 21, September, 2010

Abstract: National Mineral Development Corporation (NMDC), a company owned predominantly by the Government of India, undertakes a further public offering (FPO). The key issue in the FPO is the pricing of a share which is infrequently traded. As compared to earlier issues in the recent past, the conflict between the Government's ... More

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Authors: Vora, M N;

Reference No: MAR0015(B) Pages: 7 Published on: 1, January, 1964

Abstract: This is a sequel to the Western India Pharmaceutical Company (M) case in which issues were raised as to what would be the appropriate pricing strategies for a small unit to fight with large multinationals. This case deals with problems of price competition faced by the same unit from still ... More

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Authors: Desai, D K;

Reference No: CMA0242 Pages: 12 Published on: 19, October, 1972

Abstract: As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy ... More

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Authors: Mathur, D P; ;

Reference No: CMA0442TEC Pages: 19 Published on: 2, August, 1977

Abstract: The note deals with the development, structural, and organizational characteristics of regular markets in India. The note examine the possibility of improvements in the marketing structure. ... More

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Authors: Banerjee, Bibek;

Reference No: MAR0324 Pages: 19 Published on: 15, June, 1999

Abstract: In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although Jasmine was the market leader in southern India, Mr Thomas was concerned about the stagnant growth ... More

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Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0245 Pages: 5 Published on: 1, January, 1979

Abstract: The case describes the new product introduction strategies adapted by HMT for its NC machine. Subsequently, the consumer decisionmaking process was studied. In light of these findings, students are required to evaluate the introductory marketing strategies. ... More

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Authors: Mehta, S C;

Reference No: MAR0082TEC Pages: 28 Published on: 1, January, 1969

Abstract: This is a comprehensive technical note based on material from published sources on the subject. The areas covered include relevant definitions, newproduct life cycle, and adoption stages. The note is illustrated by relevant charts and models and also gives a checklist for new industrial products. The note has been ... More

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Authors: Vora, M N;

Reference No: MAR0235 Pages: 13 Published on: 1, January, 1978

Abstract: The case deals with a large consumer panel (more than 5,000 families) operations. The Textiles Committee, Bombay, is operating this panel on a continuous basis. Executives of a group of textile mills have been considering how they use the information generated by the Textiles Committee. It requires evaluation of panel operation, ... More

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Authors: Mehta, S C; Kulkarni, A R;

Reference No: MAR0189 Pages: 15 Published on: 1, January, 1978

Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More

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Authors: Mohan, Manendra; Parekh, Jayshree;

Reference No: MAR0273 Pages: 22 Published on: 1, January, 1980

Abstract: Fuse switch is one of the various devices used for circuit breaking for protecting and controlling equipment that generate, transform, transmit and utilize electrical energy. The competition comes from other types of circuit breakers as well as other brands of fuse switches manufactured by some of the wellknown companies. ... More

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