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Search results for 'Market Research'

Related Searches: Market Research for, Market Research for pa, Market Research for pan, market research process, market research problem

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  1. Household Products (India) Limited (D)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0092(D) Pages: 10 Published on: 1, January, 1972

    Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More

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  2. Divya Bhaskar

    Authors: Sinha, Piyush Kumar; Anand, Kamaljit;

    Reference No: MAR0396 Pages: 49 Published on: 13, May, 2008

    Abstract: Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely saturated market had foiled attempts of several other newspapers. The case describes in detail the ... More

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  3. MakeMyTrip: 2013(C): Redesigning the Home Page

    Authors: Jain, Abhinandan K;

    Reference No: MAR0493(C) Pages: 19 Published on: 13, October, 2017

    Abstract: Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief history of MMT, its performance over the last few ... More

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  4. Wheat Commodity System: Research and Extension (F)

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0415(F)TEC Pages: 27 Published on: 1, December, 1976

    Abstract: Discusses the organizational setup for research and extension for wheat commodity. Research programmes and activities initiated during post-Independence era are comprehensively dealt with. Finally, an attempt is made to study the contribution of various programmes and activities in production, marketing and processing of wheat. ... More

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  5. Dr. Narendran's Dilemma

    Authors: Vijaya Sherry Chand;

    Reference No: RJMC0017 Pages: 7 Published on: 27, May, 2011

    Abstract: Dr. Narendran, Director, Indian Medicine (Siddha) College, has been requested by the Head of the College's Pharmacology Department to ensure intellectual protection for, and commercialisation of, a formulation that he had developed for coronary atherosclerosis. Such a request has been made for the first time in the College, and the ... More

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  6. Indian Products Limited (D): Market Positioning and Choice of the Concept

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(D) Pages: 4 Published on: 14, December, 1994

    Abstract: This case presents a Multi Dimensional Scaling map of the products and concepts used in the research and the interpretation of the dimensions are identified. It is possible to use case (D) by itself or use it together with case (C) . It would be helpful to use IPL (A) as ... More

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  7. New Detergent Washing Tablet

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

    Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

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  8. Kotis Power Tillers (B)

    Authors: Sharan, Girja; Gupta, V K;

    Reference No: CMA0226(B) Pages: 16 Published on: 22, January, 1973

    Abstract: This is a follow up of case A. It tells about the new strategy suggested to the company by a marketing consultant. This strategy is based on action research and survey of the command area. While the marketing consultant advocates this strategy for adoption the company has reservations and does ... More

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  9. Dainik Jagran - Western Uttar Pradesh Assault

    Authors: Sinha, Piyush Kumar;

    Reference No: MAR0348 Pages: 49 Published on: 12, February, 2002

    Abstract: The case of Dainik Jagran is aimed at highlighting the strategies followed by a company that wishes to wrest the leadership from a well-known, established newspaper. It exemplifies the efforts that are required in such an exercise. The case describes the process of identifying the gaps in the market so ... More

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  10. Dainik Bhaskar - Jaipur

    Authors: Sinha, Piyush Kumar;

    Reference No: MAR0346 Pages: 25 Published on: 24, October, 2002

    Abstract: This case of the launch of the daily Dainik Bhaskar in Jaipur is aimed at bringing out the realities of the market place in the newspaper industry. It exemplifies the fact that there is nothing called a monopoly market or even a saturated market. It requires vision, courage and most ... More

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  11. Measurement in Marketing Research: A Note

    Authors: Roy Dholakia, Ruby; Jain, Abhinandan K;

    Reference No: MAR0272TEC Pages: 8 Published on: 1, January, 1982

    Abstract: The note has four sections: Section 1: What is measured in marketing? Section 2: What is measurement? Section 3: How to select measures (scales), and Section 4: How to ensure validity and reliability of measures. The note is written with marketing decision-makers and marketing research executives as primary audiences. ... More

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  12. The Tashkent Files: Disruption by an Indie Film Defying the Film Trade

    Authors: Sharma, Rajat; Uniyal Prasad, Dwarika;

    Reference No: MAR0520 Pages: 28 Published on: 26, November, 2020

    Abstract: The Tashkent Files (TTF) disrupted the whole movie trade by defying the predictions. Made on the “political conspiracy” genre in Bollywood, TTF, rejected by major critics of the nation, became one of the most successful movies of 2019. The movie, made off a budget of INR 60 million, grossed INR 250 million at ... More

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  13. Lupin: Discovery Research

    Authors: Sahay, Arvind; Tiwari, Tara; Kamboj, Raj; Palle, Venkata; Sharma, Sharad;

    Reference No: MAR0511 Pages: 21 Published on: 31, January, 2020

    Abstract: Lupin, an India-based pharma firm, started its Novel Drug Discovery and Development (NDDD) division in 2010. In 2018, the division licensed MALT1 inhibitors to AbbVie, an MNC Pharma firm for a down payment of USD 30 million, to be followed by progressive payments of USD 947 million over 10 years. This was the first success ... More

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  14. Avon Textile Mills Limited**

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0059 Pages: 15 Published on: 1, January, 1967

    Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the companyowned retail shop network for distributing its textile products. ... More

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