Search results for 'Entrepreneurship'

Authors: Sud, Mukesh; Sharma, Supriya; Mendonca, Valerie;

Reference No: CIIE0009AB Pages: 4 Published on: 6, November, 2017

Abstract: Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely ... More

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Authors: Sud, Mukesh; Sharma, Supriya; Mendonca, Valerie; ;

Reference No: CIIE0009 Pages: 14 Published on: 6, November, 2017

Abstract: Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely ... More

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Authors: Niendorf, Elisabeth; Milap, Akshay; Mendonca, Valerie; Kathuria, Ajay Kumar; Karna, Amit;

Reference No: CIIE0021 Pages: 16 Published on: 15, October, 2020

Abstract: This case describes the evolution of MHFC, a player in the Indian informal housing sector. As a new entrant offering micro home loans to the financially excluded lower income families of urban India in 2008, MHFC had grown to an annual number of 18,000 loans worth INR 8 billion with an average ticket ... More

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Authors: Banerjee, Arindam;

Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

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Authors: Mendonca, Valerie; Sharma, Supriya; Sud, Mukesh;

Reference No: CIIE0014 Pages: 19 Published on: 5, February, 2019

Abstract: BotGo was started in 2007 by Ravi Panchal, an engineer, after he lost motivation to continue at a managerial role at his job. A hands-on technical person, Panchal was inspired to create an underwater tank-cleaning robot. He started BotGo by bootstrapping it with his savings and roped in his friends for ... More

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Authors: Agarwal, Anurag K.;

Reference No: STR0490 Pages: 10 Published on: 5, August, 2025

Abstract: Byju Raveendran started the ed-tech company Byju’s in 2011. The company attracted investors from both India and abroad. However, problems began when the company defaulted in 2021. In October 2024, the Supreme Court of India ordered that the company continue with insolvency proceedings. By the end of 2024, the company was in serious ... More

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Authors: Tripathi, Sanjeev; Bhasker, Shashank;

Reference No: MAR0467 Pages: 15 Published on: 12, June, 2015

Abstract: GiveIndia is an online donation platform that bridges the gap between the donors and credible Non-Governmental Organizations. The focus of GiveIndia has been on individual donations with a vision to create a culture of giving, where every Indian donates at least 2% of their income for the poor. In 2013, the Government ... More

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Authors: Sharma, Sunil; Gupta, Parvinder;

Reference No: OB0238 Pages: 19 Published on: 21, November, 2019

Abstract: The case describes the first four years of Dhruva, a tax advisory firm set up by Dinesh Kanabar, ex-Deputy CEO of KPMG. Dinesh and other founding partners had worked with the Big-4 firms and were familiar with some of the tensions in the overall ecosystem of Professional Services Firms. Dinesh ... More

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Authors: Dixit, M.R.;

Reference No: BP0385 Pages: 10 Published on: 26, May, 2015

Abstract: This case describes the journey of a Doctor from curiosity to product formulation to enterprise promotion and presents the problems faced by him in succeeding commercially. The innovator perceives the innovation to be a medical success and a commerical non startec. The case provides an opportunity to evaluate the efforts ... More

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Authors: Sapru, Aakash; Gondi, Anusha Reddy; Gupta, Manish; Kondaparthi, Prem Kumar;

Reference No: CIIE0040 Pages: 7 Published on: 18, June, 2026

Abstract: Dr. Surender Rao, Managing Director of Yashoda Hospitals, must decide whether to invest in India’s first MR-Linac (an MRI-guided linear accelerator), a technology that combines real-time magnetic-resonance imaging with radiation delivery to support highly precise, adaptive cancer radiotherapy. There is no domestic precedent for the technology, and the lack ... More

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Authors: Kaul, Asha;

Reference No: COMM0028 Pages: 18 Published on: 28, December, 2021

Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More

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Authors: Bhatnagar, Deepti; Raghuram, G;

Reference No: PSG0071 Pages: 60 Published on: 25, March, 1996

Abstract: This case focuses on the strategic management issues of a medium sized shipping company head-quartered in London with other operating locations in Cyprus and Bombay. The case highlights issues in managing a global business. It also brings forth issues in entrepreneurship, showing the drive of a non-resident Indian who started ... More

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Authors: Sharma, Rajat; Chandwani, Rajesh ;

Reference No: MAR0550 Pages: 11 Published on: 29, November, 2024

Abstract: The Tinytrails mobile application was a comprehensive tool for parents designed to track and support the development of their children from birth to the age of two years. However, despite its potential benefits and the significant need for such a solution, the app did not gain the expected traction. This ... More

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Authors: Goel, Soumya; Singla, Chitra;

Reference No: CIIE0032(B) Pages: 28 Published on: 23, September, 2025

Abstract: Rajat Goel and Dr Ajay Sharma had set up the Eye-Q chain of eye care hospitals in the year 2007. Despite best efforts, their initial assumptions about scaling a healthcare business proved overly optimistic. The reality of high establishment costs, resistance from doctors and low patient trust in smaller cities forced ... More

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