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Search results for 'Business'

Related Searches: business strategy, Business strategy a, Business strategy and, Business strategy and c, Business strategy and co

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  1. Contractual Termination Conundrum: The Sudden Insolvency of Phones 4U Limited

    Authors: Pathak, Akhileshwar;

    Reference No: STR0472 Pages: 8 Published on: 3, January, 2023

    Abstract: Phones 4U Limited (P4U) was a highly successful intermediary company, retailing mobile phones and selling mobile phone services for the major mobile phone operators in the UK. In 2014, two of the mobile phone operators left P4U. EE Limited, the only remaining partner, announced a year in advance that ... More

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  2. Political Parties and Their Economic Programmes **

    Authors: Pruthi, S P S;

    Reference No: ECO0045TEC Pages: 23 Published on: 1, January, 1966

    Abstract: This is an account of the leading political parties in India, with an exhaustive analysis of their economic policies and their relevance to business decision making. ... More

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  3. Study of Small Group Behaviour

    Authors: Gupta, V K;

    Reference No: CMA0248TEC Pages: 4 Published on: 7, February, 1973

    Abstract: The note discusses the basis for useful classification of groups their relevance to business managers. ... More

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  4. Pricing Strategies for Branded Consumer Products

    Authors: Vora, M N;

    Reference No: MAR0293TEC Pages: 28 Published on: 1, January, 1987

    Abstract: A field exercise to find out prices charged to consumers forms the basis of this note. An attempt was made by student researchers to conceptualize as to what considerations organizations take into account while fixing their prices and pricing strategies. The reasons for a much larger or smaller spread between ... More

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  5. BigBasket (A)

    Authors: Roy, Debjit; Anand, Abhishek;

    Reference No: PROD0320(A) Pages: 12 Published on: 1, June, 2020

    Abstract: Different platform-based grocery distribution models have evolved in recent times. While some platforms maintain their own inventory, others source them from local retailers and deliver to the customers. Some platforms offer multiple customer delivery slots in a day, while others may offer only next-day delivery. While some platforms maintain a ... More

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  6. No More Off The Books: Lease Accounting At TSM Inc.

    Authors: Agarwalla Sobhesh Kumar; Jain lshita ;

    Reference No: F&A0581 Pages: 11 Published on: 31, December, 2025

    Abstract: Due to a change in accounting regulations, TSM Inc. was faced with a major change in the process of recording leases in its financial statements. This case explores the implications of transitioning from IND AS 17 to IND AS 116, by analysing financial statements under the two standards. lt focuses on the ... More

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  7. Ambush Marketing: An Introduction

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0459TEC Pages: 7 Published on: 30, March, 2015

    Abstract: Ambush marketing is becoming an increasingly common predatory practice against sponsorships. It is important that managers develop an understanding of the fundamental of ambush marketing and this note is meant to provide this. This note defines and explains the concept of ambush marketing and its typology, It discusses the reasons ... More

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  8. Sports Celebrity Endorsement

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0465TEC Pages: 8 Published on: 30, March, 2015

    Abstract: As celebrity endorsements are becoming popular, sports persons are increasingly being used to endorse products. This note is aimed at providing guidelines for using celebrity endorsements more effectively. It summarizes various models that have been used to explain how celebrity endorsements work. It also lists and explains various advantages and ... More

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  9. Tata Infotech Limited: Bid Evaluation for GSWAN

    Authors: Jain, Rekha; Raghuram, G;

    Reference No: PSG0083 Pages: 24 Published on: 19, June, 2001

    Abstract: The Head, Gujarat, Tata Infotech Limited (TIL) was reviewing the financial bid for the Gujarat State Wide Area Network (GSWAN) project. The bid was for a uniform quarterly revenue to be received from the Government of Gujarat (GoG) over eight years for Build-Operate-Transfer (BOT) concession of the project. Of the ... More

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  10. Rise of Individual enterpreneurship

    Authors: Pruthi, S P S;

    Reference No: ECO0022 Pages: 10 Published on: 1, January, 1964

    Abstract: This case an interview account of an industrialist belonging to the cotton textiles industry giving on account of his strength and weaknesses. This case, together with "Kasturbhai lalbhai and the Cotton Textiles industry" is used for the purpose of familiarizing the student with the variety of factors responsible for the ... More

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  11. Shriram Transport Finance Company Ltd: Adoption of Fintech

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0508 Pages: 19 Published on: 17, October, 2019

    Abstract: Shriram Transport Finance Company Ltd. (STFCL), flagship company of Shriram group, India’s largest player in commercial vehicle finance is trying to transition to Fintech based model from Relationship based model in order to provide end consumers with speed, convenience, choice and savings as digital transactions had reached an all-time ... More

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  12. RUDI Rural Distribution Network of SEWA: Creating the Fortune for the Bottom of the Pyramid

    Authors: Jaiswal, Anand Kumar; Ghose, Atanu; Palan, Harit;

    Reference No: MAR0409 Pages: 18 Published on: 7, August, 2009

    Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More

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  13. Ambush Marketing: Attack and Defense

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0462TEC Pages: 11 Published on: 18, March, 2015

    Abstract: As sponsorship is gaining in importance in the overall communication strategy for firms, so is the practice of ambush marketing. This note discusses strategies that can be used by firms to ambush and also how to prepare for defense from ambush attacks. It also discusses how consumers perceive and react ... More

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  14. Razorpay Software Pvt Ltd: Expanding into new territories with Razor-sharp tech focus

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0525 Pages: 24 Published on: 27, May, 2022

    Abstract: Razorpay, a payments solution providing company in India, achieved Unicorn status in the Fiscal Year 2021(FY 21). It had entered the payments industry with the goal of democratising the payments. However, it diversified its services and started offering capital support and neo-banking services to its customers. Demonetization had accelerated digital payments ... More

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  15. Shivam Finance – Using Fintech to Consolidate and Grow

    Authors: Bohra, Shrenik; Sahay, Arvind; Tiwari, Tara ;

    Reference No: MAR0514 Pages: 23 Published on: 21, August, 2020

    Abstract: Shivam Finance is a private lending firm operating in the Bhilwara district in Rajasthan. It offers loans for buying two-wheelers to the customers of the nearby districts. The firm has applied for a nonbanking financial company (NBFC) licence as the regulations changed, and it became difficult for the firm to ... More

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