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Search results for 'Business'

Related Searches: business strategy, Business strategy and co, Business strategy and c, Business strategy a, Business strategy and

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  1. Headset Headache (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: OB0201(B) Pages: 3 Published on: 15, April, 2008

    Abstract: The case adds to the data presented in case “Headset Headache (A)”. A customer was highly disappointed upon non-receipt of the gift that was promised with his five-year subscription to a business magazine. The case highlights issues of employee attitude, conflict and customer service. ... More

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  2. Zerodha - A Success Story(A)

    Authors: Garg, Archit; Gupta, Aashish; Maheshwari, Garima; Sinha, Ankur; Sugathan, Anish;

    Reference No: PROD0319(A) Pages: 11 Published on: 29, November, 2018

    Abstract: Technology has come a long way in the financial industry since the days of hard share certificates. The industry has been evolving at a very fast pace and today almost everything is online. Back in 2010, Nithin Kamath decided to set up an online brokerage platform that was capable of meeting ... More

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  3. Forbes and Company: The Study of an Agency House**

    Authors: Tripathi, D; Mehta, M J;

    Reference No: ECO0069 Pages: 9 Published on: 1, January, 1970

    Abstract: The case represents the beginnings of the agency house in India and the link between this kind of business and the establishment of the managing agency system. ... More

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  4. Prayas by Sanofi-Aventis in India: Making Healthcare Accessible to the Bottom of the Pyramid

    Authors: Palan, Harit; Jaiswal, Anand Kumar; Singh, Jagdip; Sharma, Garima;

    Reference No: MAR0422 Pages: 31 Published on: 14, November, 2011

    Abstract: Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating the medical knowledge of doctors in semi-urban and rural areas, bridging the gap between diagnosis and treatment, and making available quality medicines at affordable prices. This case discusses the ... More

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  5. RUDI Rural Distribution Network of SEWA: Creating the Fortune for the Bottom of the Pyramid

    Authors: Jaiswal, Anand Kumar; Ghose, Atanu; Palan, Harit;

    Reference No: MAR0409 Pages: 18 Published on: 7, August, 2009

    Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More

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  6. Ambush Marketing: Attack and Defense

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0462TEC Pages: 11 Published on: 18, March, 2015

    Abstract: As sponsorship is gaining in importance in the overall communication strategy for firms, so is the practice of ambush marketing. This note discusses strategies that can be used by firms to ambush and also how to prepare for defense from ambush attacks. It also discusses how consumers perceive and react ... More

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  7. Razorpay Software Pvt Ltd: Expanding into new territories with Razor-sharp tech focus

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0525 Pages: 24 Published on: 27, May, 2022

    Abstract: Razorpay, a payments solution providing company in India, achieved Unicorn status in the Fiscal Year 2021(FY 21). It had entered the payments industry with the goal of democratising the payments. However, it diversified its services and started offering capital support and neo-banking services to its customers. Demonetization had accelerated digital payments ... More

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  8. BigBasket (A)

    Authors: Roy, Debjit; Anand, Abhishek;

    Reference No: PROD0320(A) Pages: 12 Published on: 1, June, 2020

    Abstract: Different platform-based grocery distribution models have evolved in recent times. While some platforms maintain their own inventory, others source them from local retailers and deliver to the customers. Some platforms offer multiple customer delivery slots in a day, while others may offer only next-day delivery. While some platforms maintain a ... More

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  9. Pricing Strategies for Branded Consumer Products

    Authors: Vora, M N;

    Reference No: MAR0293TEC Pages: 28 Published on: 1, January, 1987

    Abstract: A field exercise to find out prices charged to consumers forms the basis of this note. An attempt was made by student researchers to conceptualize as to what considerations organizations take into account while fixing their prices and pricing strategies. The reasons for a much larger or smaller spread between ... More

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  10. WMS(A): To Acquire Unitor or Not ?

    Authors: Raghuram, G; Bhatnagar, Deepti; Sahay, Arvind; Sharma, Yashoverman;

    Reference No: F&A0482(A) Pages: 42 Published on: 19, August, 2008

    Abstract: During early 2005, the Wilh Wilhelmsen (WW) group was being restructured by integrating the two main divisions, Barwil (ship services at port) and Barber International (ship management services). They formed a new parent entity called Wilhelmsen Maritime Services (WMS) under the WW group. At this point, Unitor, one of the world's ... More

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  11. Tata Docomo: Wrong Number

    Authors: Agarwal, Anurag K;

    Reference No: STR0481 Pages: 37 Published on: 26, November, 2024

    Abstract: In January 2017, N. Chandrasekaran was appointed the Chairman of Tata Sons (hereafter Tata), and soon after taking charge he decided to resolve the long-pending dispute with Docomo. Tata had agreed to pay more than US$1 billion to Docomo to honour an international arbitral award. After going through the long legal ... More

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  12. Automobile recall and liability: Katzer Motors Private Limited

    Authors: Ram Mohan, M.P;

    Reference No: BP0433 Pages: 13 Published on: 12, March, 2019

    Abstract: The case discusses the upcoming launch of Katzer Motors Private Limited’s first vehicle in India. The vehicle relies on an internationally developed platform, wherein some defects have been identified. These defects were identified just before the launch, and the management team must now find a solution to the problem. ... More

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  13. Chara Technologies Pvt Ltd: Seed Funding Challenges Before the Investment Committee

    Authors: Jacob, Joshy; Varma, Jayanth R; Mendonca, Valerie;

    Reference No: F&A0575 Pages: 23 Published on: 23, February, 2024

    Abstract: In October 2020, Chara Technologies Pvt Ltd approached IIMA Ventures, a leading start-up incubator in India, for seed funding of INR 50–60 million. Bhaktha Keshavachar and Ravi Prasad had founded Chara Technologies with the aim of producing a new electric motor that would be free of permanent magnets and would be built ... More

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  14. Precious Shipping Public Company Limited

    Authors: Raghuram, G;

    Reference No: F&A0459 Pages: 31 Published on: 16, January, 2001

    Abstract: Precious Shipping Company Limited (PSL) went through a process of financial restructuring in response to the economic crisis that hit Thailand in 1997. PSL faced trouble since payments were due in dollars and they had investments in Thai Baht, which had devalued during the crisis. Being a professionally managed company, with ... More

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  15. Shriram Transport Finance Company Ltd: Adoption of Fintech

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0508 Pages: 19 Published on: 17, October, 2019

    Abstract: Shriram Transport Finance Company Ltd. (STFCL), flagship company of Shriram group, India’s largest player in commercial vehicle finance is trying to transition to Fintech based model from Relationship based model in order to provide end consumers with speed, convenience, choice and savings as digital transactions had reached an all-time ... More

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