Search results for 'Marketing'

Authors: Palan, Harit; Jaiswal, Anand Kumar; Singh, Jagdip; Sharma, Garima;

Reference No: MAR0422 Pages: 31 Published on: 14, November, 2011

Abstract: Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating the medical knowledge of doctors in semi-urban and rural areas, bridging the gap between diagnosis and treatment, and making available quality medicines at affordable prices. This case discusses the ... More

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Authors: Jaiswal, Anand Kumar; Sarin, Sharad; Patro, Sanjay;

Reference No: MAR0387 Pages: 21 Published on: 20, August, 2007

Abstract: Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes the key factors contributing to the growth of Barista. It discusses the dilemma faced by ... More

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Authors: Sharma, Pretty; Roy, Subhadip;

Reference No: MAR0547 Pages: 15 Published on: 8, January, 2025

Abstract: This case is about Moonshine Meadery, a honey-based alcoholic beverage brand in India. Nitin and Rohan, the co-founders, started this venture as a fun experiment that gradually grew into a full-fledged business, and they decided to explore expanding production for future growth. Honey was the main ingredient used to make ... More

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Authors: Jain, Abhinandan K; Raghuram, G; Agrawal, Pramod K;

Reference No: MAR0300 Pages: 10 Published on: 1, January, 1992

Abstract: This Case reviews the distribution system of the pharmaceutical company over various years. There have been at least four changes in the distribution system, as a response to environmental, marketing and cost considerations. The case further focuses on the recent change in distribution system where a new link is added ... More

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Authors: Gupta, V K;

Reference No: CMA0069 Pages: 7 Published on: 21, February, 1966

Abstract: The case deals with policy decisions on fertilizer distribution arrangement in a setting where agricultural production is of great importance where it depends on adequate and timely distribution of fertilizers together with necessary credit arrangements. ... More

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Authors: Prasad, Keshav;

Reference No: MAR0093 Pages: 16 Published on: 1, January, 1977

Abstract: This case describes the situation where the company is concerned about a specific definition of marketing problems relating to both opportunities and threats. The discussion will lead to specification of information needs and an approach to solve sample design problems. ... More

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Authors: Nathan, S V; Bhandari, Labdhi R;

Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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Authors: Patel, G A;

Reference No: CMA0485TEC Pages: 6 Published on: 1, January, 1979

Abstract: The note describes the technological environment and the opportunities created by changes in technology of potato seed production. The existing market channels in Gujarat and the supply system for potato seed in Himachal Pradesh are described. Attention is also focused on the high investment required in potato cultivation. ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0024 Pages: 15 Published on: 30, December, 2019

Abstract: The case deals with Axel Motor’s expansion into India and the clash between expectations and communication styles of the Indian subsidiary and Headquarters. While the subsidiary wants to follow a responsive, market-driven approach to product design and marketing strategy, the top management is driven by the strong belief that ... More

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Authors: Seetharaman, S P;

Reference No: CMA0534 Pages: 12 Published on: 1, January, 1980

Abstract: The Chief Executive of the Industrial Cooperative Service Society gets the approval of the managing committee members to enter the marketing of packeted tea. The proposal was sent to the Director of Cooperatives for approval. The Director found that the opportunities in the loose tea market was more than that ... More

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Authors: Vyas, Preeta H; Swarup, Rohit;

Reference No: MAR0372 Pages: 21 Published on: 1, January, 2006

Abstract: Mr. Rohit Swarup, Director of Xplora Design Skool (XDS) was reviewing the report and recommendations made by a student group on selection of towns where XDS could open centres to exploit the opportunity of significant interest in multimedia in the country in February 2004. He was particularly interested in the process ... More

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Authors: Verma, Sanjay;

Reference No: BP0337(B) Pages: 10 Published on: 31, March, 2011

Abstract: This is the second case from a three case series. From 2002 to 2004 Eureka Forbes Ltd. (EFL) took a series of technology initiatives to implement Knowledge Management (KM). The initiative was partially successful and the KM team had many challenges it had yet to face. A small percentage of sales people ... More

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Authors: Varshneya, K L; Reynolds, J;

Reference No: BP0014(D) Pages: 15 Published on: 1, January, 1966

Abstract: The dairy managers are examining their distribution systems to discover if any further improvement in profit and loss position is possible, following action taken as a result of previous policy decisions [shown in cases (A) BP0014, (B) BP0015 & (C) BP0016]. ... More

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Authors: Shah, Prafful;

Reference No: BP0019(C) Pages: 7 Published on: 1, January, 1966

Abstract: The Tithwal Mills Management is again forced to reconsider its polices, in the light of new restrication on credit in post by Reserve Bank. This Restriction mainly influence the cotton cloth trade, but to some extent influences the mills purchasing and inventory polices. ... More

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