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Search results for 'Marketing'

Related Searches: marketing cases, marketing cases 2, marketing management, marketing strategy, marketing strategy a

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  1. Xplora Design Skool: India's Premier Vocational Multimedia Education Company

    Authors: Vyas, Preeta H; Swarup, Rohit;

    Reference No: MAR0372 Pages: 21 Published on: 1, January, 2006

    Abstract: Mr. Rohit Swarup, Director of Xplora Design Skool (XDS) was reviewing the report and recommendations made by a student group on selection of towns where XDS could open centres to exploit the opportunity of significant interest in multimedia in the country in February 2004. He was particularly interested in the process ... More

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  2. Launching of Packeted Tea by Incoserve

    Authors: Seetharaman, S P;

    Reference No: CMA0534 Pages: 12 Published on: 1, January, 1980

    Abstract: The Chief Executive of the Industrial Cooperative Service Society gets the approval of the managing committee members to enter the marketing of packeted tea. The proposal was sent to the Director of Cooperatives for approval. The Director found that the opportunities in the loose tea market was more than that ... More

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  3. Axel Motors

    Authors: Sharma, Meenakshi;

    Reference No: COMM0024 Pages: 15 Published on: 30, December, 2019

    Abstract: The case deals with Axel Motor’s expansion into India and the clash between expectations and communication styles of the Indian subsidiary and Headquarters. While the subsidiary wants to follow a responsive, market-driven approach to product design and marketing strategy, the top management is driven by the strong belief that ... More

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  4. Environment for Potato Seed Marketing

    Authors: Patel, G A;

    Reference No: CMA0485TEC Pages: 6 Published on: 1, January, 1979

    Abstract: The note describes the technological environment and the opportunities created by changes in technology of potato seed production. The existing market channels in Gujarat and the supply system for potato seed in Himachal Pradesh are described. Attention is also focused on the high investment required in potato cultivation. ... More

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  5. Expert Advertising Agency

    Authors: Nathan, S V; Bhandari, Labdhi R;

    Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

    Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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  6. Competitive Bidding Model

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0214TEC Pages: 3 Published on: 1, January, 1976

    Abstract: This note is a part of the series, "Techniques for Marketing Decisions." It describes an approach to quoting the most appropriate price in a competitive bidding situation. ... More

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  7. Reference Groups**

    Authors: Gupta, V K; Bhatnagar, G S;

    Reference No: CMA0249TEC Pages: 4 Published on: 7, February, 1973

    Abstract: Discusses the concept of reference groups and its application in marketing programmes. It also brings out the relevance of understanding group dynamics for organizational development. ... More

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  8. Moonshine Meadery: Getting Intoxicated or Feeling the Sting?

    Authors: Sharma, Pretty; Roy, Subhadip;

    Reference No: MAR0547 Pages: 15 Published on: 8, January, 2025

    Abstract: This case is about Moonshine Meadery, a honey-based alcoholic beverage brand in India. Nitin and Rohan, the co-founders, started this venture as a fun experiment that gradually grew into a full-fledged business, and they decided to explore expanding production for future growth. Honey was the main ingredient used to make ... More

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  9. Barista Coffee Company Limited

    Authors: Jaiswal, Anand Kumar; Sarin, Sharad; Patro, Sanjay;

    Reference No: MAR0387 Pages: 21 Published on: 20, August, 2007

    Abstract: Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes the key factors contributing to the growth of Barista. It discusses the dilemma faced by ... More

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  10. Prayas by Sanofi-Aventis in India: Making Healthcare Accessible to the Bottom of the Pyramid

    Authors: Palan, Harit; Jaiswal, Anand Kumar; Singh, Jagdip; Sharma, Garima;

    Reference No: MAR0422 Pages: 31 Published on: 14, November, 2011

    Abstract: Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating the medical knowledge of doctors in semi-urban and rural areas, bridging the gap between diagnosis and treatment, and making available quality medicines at affordable prices. This case discusses the ... More

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  11. Planning and Evaluation of a Distribution Programme **

    Authors: George, P S;

    Reference No: CMA0334 Pages: 4 Published on: 8, August, 1975

    Abstract: The case describes the milling arrangements made by the paddy marketing board. Paddy stored in ten places was distributed among sixteen mills. ... More

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  12. Product Design Experience of Symphony (A)

    Authors: Jain, Abhinandan K; Vyas, Preeta H;

    Reference No: MAR0345(A) Pages: 14 Published on: 14, August, 2002

    Abstract: The case describes the product design experience of "Symphony" brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, product design, sensing of reactions of potential customers, manufacturing, initial marketing strategy, test marketing, redesign ... More

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  13. Discriminant Analysis: A Manager's Guide

    Authors: Das, Gopal; Abhishek; Varshneya, Geetika;

    Reference No: MAR0489TEC Pages: 7 Published on: 1, June, 2017

    Abstract: This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by covering assumptions and manner of writing hypothesis statements. A comparison with other similar multivariate techniques is also provided. The ... More

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