Register / Login
All
  1. Home
  2. Search results for: 'communications for'

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Strategic Management
  2. Remove This Item Sector: Manufacturing
Clear All
Language
  1. English (10)
State
  1. Gujarat (4)
Product Type
  1. Case (14)
  3. Exercise (2)
  4. Technical Note (1)

Search results for 'communications for'

Related Searches: communications for ma, communications for mana, communications for managemen, communications for management

per page

  1. The Electronics Corporation of India Limited (ECIL) (G)

    Authors: Manikutty, S;

    Reference No: BP0235(G) Pages: 8 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Control Systems Group (CSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. The Group is in the business of producing and supplying ... More

    Buy Case

  2. Times of India: A Campaign of Matrimonial Advertisements

    Authors: Mehta, S C; Parekh, Jayshree;

    Reference No: MAR0187 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More

    Buy Case

  3. Jasmine: A Case Study

    Authors: Banerjee, Bibek;

    Reference No: MAR0324 Pages: 19 Published on: 15, June, 1999

    Abstract: In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although Jasmine was the market leader in southern India, Mr Thomas was concerned about the stagnant growth ... More

    Buy Case

  4. TI Cycles: New Product Strategy (C)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002

    Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More

    Buy Case

  5. Security Belt Limited

    Authors: Mukhopadhyay, Sipra;

    Reference No: MAR0315 Pages: 23 Published on: 25, June, 1998

    Abstract: The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations with a positive orientation towards safety. The problems facing the company are ... More

    Buy Case

  6. Asian Toys

    Authors: Singh, J P;

    Reference No: IMG0015EX Pages: 7 Published on: 31, July, 1998

    Abstract: Asian Toys faces the unfortunate situation of closing down its operations owing to injuries caused by the use of its products, by children, and the resultant adverse publicity. However, the key issues are product recall, compensation to victims, and the extent of information to be released to Public. Asian Toys ... More

    Buy Case

  7. Shopper' s Stop : The One-Stop Shopping Experience

    Authors: Vyas, Preeta H; Mehta, Bijal;

    Reference No: MAR0356EX Pages: 11 Published on: 7, January, 2004

    Abstract: The case focuses on the challenge faced by Eureka Advertising Agency, about to pitch for a national advertising campaign for Shopper's Stop, a leading departmental store chain across India. The emphasis is on how best to promote the store to the growing number of Indian shoppers. With competition from other ... More

    Buy Case

  8. Launching the Magnite in Times of the Pandemic: Nissan’s Resurgence in India

    Authors: Karna, Amit; Kureshi, Bushra;

    Reference No: STR0473 Pages: 20 Published on: 20, November, 2023

    Abstract: In 2019, Nissan India found itself facing a turbulent market situation as it contested market space against 14 competitors. Some of its recent product launches had not been well-received, and dealers nationwide were sceptical of associating with Nissan. The following year, Nissan appointed Rakesh Srivastava as the new Managing Director of Nissan ... More

    Buy Case

  9. ITC Limited, Bangalore (B)

    Authors: Mathur, Ajeet;

    Reference No: BP0313(B) Pages: 7 Published on: 13, July, 2006

    Abstract: This case describes how corporate strategy and competitive strategy enmesh. The case introduces an inflexion point at which the company was faced with a prisoners' dilemma situation with regard to a critical set of operational decisions of tactical significance affecting manufacturing operations. The unintended consequences, regardless of which path is ... More

    Buy Case

  10. Oriental Home Products Limited

    Authors: Banerjee, Bibek;

    Reference No: MAR0343 Pages: 13 Published on: 21, September, 2001

    Abstract: This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication options in context of a line-extension strategy that, interestingly, is in the form of a new ... More

    Buy Case

  11. Emami's Fair and Handsome Fairness Cream

    Authors: Sahoo, Debajani; Vyas, Preeta H;

    Reference No: MAR0386 Pages: 15 Published on: 20, August, 2007

    Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More

    Buy Case

  12. Expert Advertising Agency

    Authors: Nathan, S V; Bhandari, Labdhi R;

    Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

    Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

    Buy Case

  13. Advertising Process

    Authors: Mohan, Manendra;

    Reference No: MAR0231TEC Pages: 4 Published on: 1, January, 1979

    Abstract: Advertising is effective mass communication between producers and consumers. There are different models that explain the way advertising works. According to the stimulus response model, the receiver of the advertising message is stimulated to react according to the advertiser's intentions. Certain other models explain that advertising may help in changing ... More

    Buy Case

  14. Communication Strategy

    Authors: Mukhopadhyay, Sipra;

    Reference No: MAR0316 Pages: 13 Published on: 25, June, 1998

    Abstract: This case supplements the case "Security Belt Limited" (MAR0315). It highlights one decision area, namely communication, to be targeted at organizations segmented by attitude and usage behaviour. ... More

    Buy Case

Items 1 to 15 of 19

per page

My Cart

You have no items
in your shopping cart.

video title

video content