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  1. Winning Hearts and Minds of Workers and the Trade Union: PepsiCo Acquires Duke & Sons Ltd, India

    Authors: Varkkey, Biju; Mehta, Khushi;

    Reference No: P&IR0204 Pages: 36 Published on: 4, March, 2008

    Abstract: PepsiCo's takeover of Duke & Sons Ltd. gave the company extra growth and a competitive edge that it was looking for to enter and compete with its other rivals in the food and beverage industry in India. The company faced enormous challenges during the transition period and it took almost a ... More

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  2. Zoho Corp: Value Driven Business Model

    Authors: Narayanaswami, Sundaravalli ;

    Reference No: STR0492 Pages: 26 Published on: 25, July, 2025

    Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More

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  3. Arvind Limited: Confronting the Sustainability-Profitability Dilemma

    Authors: Singh, Kunwar Milind; Athaide, Gerard A; Jaiswal, Anand Kumar; Raj, S P;

    Reference No: STR0496 Pages: 18 Published on: 31, December, 2025

    Abstract: Arvind Limited, headquartered in Ahmedabad, Gujarat, India, was a leading textile conglomerate and ranked among the world's largest fabric manufacturers. It manufactured and supplied fabrics to global brands, including Calvin Klein, Gap Inc., Tommy Hilfiger, and the U.S. Polo Association. The sustainability-profitability dilemma was one of the key challenges ... More

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  4. Hero Honda: Multi-segment Positioning and Selling

    Authors: Sahay, Arvind; Mathen, Nidhi;

    Reference No: MAR0418 Pages: 27 Published on: 6, October, 2010

    Abstract: Established in 1984 and based in India, Hero Honda has become the world's largest two wheeler manufacturer. Over the years, the company made inroads with its famous campaign 'Fill it - Shut it - Forget it' and also had grown to be ?World No.1' two wheeler company in terms of ... More

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  5. CavinKare Private Limited (B): Entry into Soaps and Detergents Market

    Authors: Jaiswal, Anand Kumar;

    Reference No: MAR0385(B) Pages: 13 Published on: 17, August, 2007

    Abstract: CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. ... More

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  6. ITC Limited, Bangalore (B)

    Authors: Mathur, Ajeet;

    Reference No: BP0313(B) Pages: 7 Published on: 13, July, 2006

    Abstract: This case describes how corporate strategy and competitive strategy enmesh. The case introduces an inflexion point at which the company was faced with a prisoners' dilemma situation with regard to a critical set of operational decisions of tactical significance affecting manufacturing operations. The unintended consequences, regardless of which path is ... More

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  7. Branded with Allegations: Labour Rights Violation in the Supply Chain

    Authors: Varkkey, Biju; Majumder, Mrinmoy;

    Reference No: P&IR0208 Pages: 4 Published on: 29, September, 2010

    Abstract: A garment manufacturing company located at Gurgaon, Haryana associated with Marks and Spencer (M&S), a large retailer was in the news when The Observer of London exposed the near sweatshop conditions existing in Indian factories. The company and the retailer were accused of violating Ethical Trading Initiatives (ETI) and ... More

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  8. Power Projects and Products Limited (A)

    Authors: Dixit, M R;

    Reference No: BP0220(A) Pages: 11 Published on: 1, January, 1990

    Abstract: This case describes the organization and proceedings of the first business planning conference of Power Projects and Products Limited. The company's profile and motivations for organizing the first business planning conference are presented as background information. Mr Ravindra Gupta, Divisional Manager (Human Resource Development), is required to review the outcome ... More

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  9. Larsen and Toubro Limited (B)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0233(B) Pages: 13 Published on: 1, January, 1973

    Abstract: The team of consultants engaged in defining L&T's businesses, and streamlining its management planning and control systems, identifies four major "product groups" as distinct businesses of L&T. The existing reporting system in relation to one of these four groups is described. The case seeks to identify the determinants ... More

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  10. Pricing Strategies for Branded Consumer Products

    Authors: Vora, M N;

    Reference No: MAR0293TEC Pages: 28 Published on: 1, January, 1987

    Abstract: A field exercise to find out prices charged to consumers forms the basis of this note. An attempt was made by student researchers to conceptualize as to what considerations organizations take into account while fixing their prices and pricing strategies. The reasons for a much larger or smaller spread between ... More

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  11. Emami's Fair and Handsome Fairness Cream

    Authors: Sahoo, Debajani; Vyas, Preeta H;

    Reference No: MAR0386 Pages: 15 Published on: 20, August, 2007

    Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More

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  12. Pharmaceuticals and Chemicals Limited

    Authors: Mehta, S C;

    Reference No: MAR0090 Pages: 14 Published on: 1, January, 1972

    Abstract: The case outlines the information needs of a company in planning the introduction of any product. The investigation process used by the company's marketing research executive for meeting the various information needs is given. Students are expected to evaluate the investigation process and the information generated by the research. On ... More

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  13. Nalanda State Small Industries Corporation Limited

    Authors: Kulkarni, G R;

    Reference No: BP0154 Pages: 6 Published on: 1, January, 1979

    Abstract: The company, sponsored jointly by the government and smallscale industrialists, is meant to assist small industries in the state in various ways. The case describes how the company's performance was considered satisfactory for a number of years until it suddenly faced a crisis. For the first time questions arise ... More

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  14. Core Emballage Limited - Out of the Box

    Authors: Monippally, M M; Krishna, Sunanda;

    Reference No: COMM0005 Pages: 13 Published on: 13, May, 2009

    Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More

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