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Search results for 'OB0232/**/and/**/cast(md5('1791310544')as/**/int)>0'

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  1. Cost Classification Exercise

    Authors: Balakrishnan, K;

    Reference No: F&A0377 Pages: 3 Published on: 1, January, 1986

    Abstract: An introductory exercise in cost accounting which helps students to view the elements of costs from three different perspectives: 1) on a functional basis?manufacturing, selling, administration, research and development, etc; 2) on a traceability basis?direct versus indirect; and 3) on a behavioural basis?fixed versus variable. It is presented in an ... More

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  2. Radio Mirchi: Entry into Kolkata Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0400 Pages: 27 Published on: 8, August, 2008

    Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More

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  3. Interpersonel Themes of Indian Youth as Expressed During Sensitivity Training

    Authors: Garg, Pulin K;

    Reference No: OB0082TEC Pages: 11 Published on: 1, January, 1976

    Abstract: The article describes an approch and part of the technology of working with groups. The major focus is in exploring how to be a person with others and not reducing them to enches and shadows of one's own self. ... More

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  4. Sandwichworkz - The Fusion Street Café

    Authors: Roy, Debjit; Raut, Mukund; Agrawal, Sanchit; Agrawal, Shubham;

    Reference No: PROD0316 Pages: 10 Published on: 8, January, 2018

    Abstract: Takshshila, the owner of Sandwichworkz, a trendy restaurant in Ahmedabad, India, is worried about the diminishing profitability of her restaurant. Recent promotional offers have increased the footfall, but not profitability. To address this issue, she knew she had to optimize and redesign their menu. She also realizes that to properly ... More

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  5. Dimensions of Human Communication

    Authors: Rao, Sreenivas S;

    Reference No: BP0204TEC Pages: 5 Published on: 1, January, 1989

    Abstract: The note gives an overview of the dimensions involved in developing a communication strategy at both individual and organizational levels. Covers: a) the various stages in the process of communication, b) differences in interpersonal and organizational communication, c) percolation of personality and objectives through communication, d) push and pull aspects ... More

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  6. Benefit Tree Analysis

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0148TEC Pages: 5 Published on: 1, January, 1976

    Abstract: This note is part of the "Techniques for Marketing Decisions" series. It describes a simple technique for breaking down the main product benefit into several associated benefits. The "benefit tree" so generated can be used for market segmentation, product differentiation, promotional strategy, etc. ... More

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  7. Pratap Mehta

    Authors: Sambrani, Shreekant; Misra, Sasi B;

    Reference No: OB0042 Pages: 2 Published on: 1, January, 1976

    Abstract: The case discusses the career decision situation of a management graduate. The theme of the case is to illustrate the effect of assumptions, perceptions and feelings on interpersonal relations and communication processes. ... More

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  8. Nitish @ Solutions Unlimited

    Authors: Vohra, Neharika;

    Reference No: OB0193 Pages: 13 Published on: 8, March, 2001

    Abstract: Nitish at Solutions Unlimited is a case about a young MBA graduate who changed his job to an organization at the recommendation of his friend and his spouse who also worked in the HR Department. The initial decisions taken by Meena came to the notice of the senior people in ... More

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  9. A Note on Scanning and Appraisal of the External Environment

    Authors: Dixit, M R; Prabhakar, Rohit;

    Reference No: BP0179TEC Pages: 13 Published on: 1, January, 1984

    Abstract: The purpose of this note is to answer the following questions: (a) How to identify the relevant environment of one's company? (b) What are the sources of environmental information? (c) How can one forecast the development in the environment? (d) How does one interpret the information so collected? (e) How ... More

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  10. Mergers and Takeovers

    Authors: Brahmaiah, B; Pandey, I M;

    Reference No: F&A0404TEC Pages: 36 Published on: 1, January, 1989

    Abstract: The objective of this note is to acquaint students with concepts of mergers, acquisitions and takeovers, and to explain the framework for evaluating such decisions. The note also gives the legal aspects relating to merger and takeover activities in India. ... More

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  11. GuruKool: A Retail Frontline Training Initiative

    Authors: Kaul, Subhashini;

    Reference No: MAR0405 Pages: 16 Published on: 2, April, 2009

    Abstract: GuruKool, a unique training initiative for frontline sales personnel in retail businesses of the Future Group, was spearheaded by Sanjay Jog, Chief People Officer, Future Group, in April 2006. Implementing the programme, however, was more difficult than he had expected, and its results also were not as brilliant. Sanjay was thus ... More

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  12. Metaverbal Messages in Personal Interactions

    Authors: Misra, Sasi B; Arul, M J;

    Reference No: OB0090TEC Pages: 6 Published on: 1, January, 1975

    Abstract: Man communicates both verbally and through cues that are not verbal (e.g. the body, space, time and things). Although words are a powerful medium of communication with regard to external facts and events, they are nowhere near the nonverbal medium in communicating inner feelings, emotions and interpersonal attitudes. An ... More

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  13. Electronics for You

    Authors: Vasavada, Mukul; Chand, Vijaya Sherry ;

    Reference No: COMM0016 Pages: 17 Published on: 29, March, 2017

    Abstract: EFY Group is a media group in the electronic industry, with four main activities: (1) publishing print magazines that focused mainly on the electronics industry in India—this was the main activity; (2) publishing digital (pdf) versions of the print magazines; (3) managing ten online communities; and (4) conducting events for the electronics industry. ... More

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  14. Uncertainty Analysis in Capital Investment Decisions: Some Aspects**

    Authors: Mote, V L; Patil, Venkutai H; Shah, B G;

    Reference No: F&A0229TEC Pages: 24 Published on: 1, January, 1974

    Abstract: This note discusses some aspects of the measurement of the benefits from investment and the development of criteria for choosing a project. The focus of the discussion is on how to build uncertainty about the behaviour of several key input factors underlying the projected rate of return explicitly in the ... More

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  15. Divya Bhaskar

    Authors: Sinha, Piyush Kumar; Anand, Kamaljit;

    Reference No: MAR0396 Pages: 49 Published on: 13, May, 2008

    Abstract: Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely saturated market had foiled attempts of several other newspapers. The case describes in detail the ... More

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