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  1. Peoples Bank (A)

    Authors: Ramachandran, K;

    Reference No: BP0206(A) Pages: 14 Published on: 1, January, 1989

    Abstract: The case describes the origin and growth of a Kerala-based bank to become one of the largest private sector banks in the country. The bank introduced a number of innovative schemes and expanded branch network all over the country and outside. Details of the different deposit schemes, organizational structure, and ... More

  2. Western India Fertilizer Corporation's Experiment in Popularizing H-4 Cotton

    Authors: Vyas, V S;

    Reference No: CMA0274 Pages: 4 Published on: 14, September, 1974

    Abstract: The case deals with the objectives and rationale of the input manufacturing firms collaborating in the area/sectional development programmes, the nature of schemes, the agencies with which collaboration may be sought, terms of collaboration, the problems of coordination. ... More

  3. Indian Railways (B)

    Authors: Ramani, K V;

    Reference No: CISG0042(B) Pages: 5 Published on: 19, November, 1998

    Abstract: Indian Railways is the world's second largest railway system under a single management, and the largest in Asia. IR has a regular work-force of 1.6 million employees. Its fleet of rolling stock includes over 9000 locomotives, 30,000 passenger cars (coaches), and 350,000 freight cars. IR is a multi-gauge multi-traction system, covering over 100,000 km of ... More

  4. Voltas's Room Air Conditioner Campaign: "India ka dil, India ka AC"

    Authors: Vyas, Preeta H; Sahoo, Debajani;

    Reference No: MAR0384 Pages: 20 Published on: 24, January, 2007

    Abstract: As the heat increases during summer, the demand for room air conditioners (RAC) spirals and so does the advertising for them. Post liberalization, with the entry of MNCs, there is a huge competition in the RAC industry of India. Keeping in view the growing popularity of air-conditioners, major consumer durable ... More

  5. Shopper' s Stop : The One-Stop Shopping Experience

    Authors: Vyas, Preeta H; Mehta, Bijal;

    Reference No: MAR0356EX Pages: 11 Published on: 7, January, 2004

    Abstract: The case focuses on the challenge faced by Eureka Advertising Agency, about to pitch for a national advertising campaign for Shopper's Stop, a leading departmental store chain across India. The emphasis is on how best to promote the store to the growing number of Indian shoppers. With competition from other ... More

  6. WMS(B): Restructuring Post Unitor Acqusition

    Authors: Sahay, Arvind; Bhatnagar, Deepti; Raghuram, G; Sharma, Yashoverman;

    Reference No: OB0204(B) Pages: 37 Published on: 19, August, 2008

    Abstract: In May 2005, the Wilh Wilhelmsen (WW) group took the decision of acquiring Unitor. The price was settled at 73.5 NOK. Despite obvious complementarity, it wasn't an easy decision. The acquisition had posed major challenges due to diversity in geographies, systems, products and markets. It was anticipated that this move would, mainly, ... More

  7. Amtrex Hitachi Appliances Limited: Competing for the Future

    Authors: Sridharan, Anand; Ravichandran, N;

    Reference No: BP0266 Pages: 36 Published on: 27, April, 2001

    Abstract: The case presents the history and managerial initiatives of a fast growing organization in consumer durable industry. The industry is charasterized by the presence of several competing (National/Multinational) players, changing consumer needs and preferences and MNC's access national market and vice-versa. The organization needs to take stock of what ... More

  8. Bank of Baroda's Branding Exercise (B)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(B) Pages: 12 Published on: 26, February, 2010

    Abstract: The case deals with the steps taken to strengthen the internal communication channel in order to bring about employee engagement during the branding exercise of the bank in 2005 and to make it a deep change of style of business rather than only a change in logo and colours. ... More

  9. Alienation: A Psychodynamic Interpretation **

    Authors: Parikh, Indira J; Garg, Pulin K;

    Reference No: OB0065TEC Pages: 3 Published on: 1, January, 1976

    Abstract: Four major issues on alienation, based on Kenneth Keniston's book, "The Uncommitted," are discussed. An individual can be alienated from almost anything. He can replace the old relationship by various other relationships. An individual can express alienation in a variety of ways. Alienation can be induced by a number of ... More

  10. Dr. Narendran's Dilemma

    Authors: Vijaya Sherry Chand;

    Reference No: RJMC0017 Pages: 7 Published on: 27, May, 2011

    Abstract: Dr. Narendran, Director, Indian Medicine (Siddha) College, has been requested by the Head of the College's Pharmacology Department to ensure intellectual protection for, and commercialisation of, a formulation that he had developed for coronary atherosclerosis. Such a request has been made for the first time in the College, and the ... More

  11. International Data Processing Corporation

    Authors: Korwar, Ashok;

    Reference No: IMG0011 Pages: 15 Published on: 27, October, 1995

    Abstract: This case is designed to illustrate two issues: strategic alliances, and organizing for global business. It describes the experiences of an executive changed with leading a large US company into India. The focus is on the process of searching for a partners, developing strategic plan and finally, the intend ?sale' ... More

  12. Cosmopolitan Hotel Limited **

    Authors: Balakrishnan, K;

    Reference No: F&A0215 Pages: 37 Published on: 1, January, 1970

    Abstract: Deals with the Ministry of Tourism's (and the consultant's) efforts to assess the profitability and performance of the hotel industry. An attempt to develop "uniform accounting" formats and a scheme of "inter-firm comparison" is described. Both involve controversial judgements by the consultant. A complex set of actual financial statements ... More

  13. Ganesh Bricks and Tiles

    Authors: Balakrishnan, K;

    Reference No: F&A0304 Pages: 1 Published on: 1, January, 1977

    Abstract: Gives the actual material consumption for two products for two consecutive periods when the actual production also varies. Requires variance analysis, in an adapted way, for two periods. A combination of standards and past actuals are used to assess the current period's performance. ... More

  14. A Note on India's Computer Industry

    Authors: Manikutty, S;

    Reference No: BP0245TEC Pages: 14 Published on: 22, February, 1996

    Abstract: This note describes the structure of India's computer industry in 1992. It gives the evolution of the industry, the entry barriers, the profiles of the major players and the market in the various segments of the computer industry. The note enables a structural analysis of the industry to be made and ... More

  15. Torrent Cables Limited (B)

    Authors: Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0260 Pages: 27 Published on: 8, January, 2001

    Abstract: This case deals with the issues in sustaining a superior performance in the face of recession. In 1989 the Torrent Group acquired a sick company. The company was turned around by a series of managerial initiatives. A new team of professionals was brought in, formal processes in planning and control were ... More

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