Reference No: BP0445Pages: 13Published on: 23, June, 2020
Abstract: The case describes the predicament of the CEO of a born-global Indian enterprise in R&D over simultaneously balancing a trine of objectives: maximisation of shareholder value, maintaining a talent-led, process-driven ecosystem for team performance, and customer acquisition and customer satisfaction in contracted research and custom synthesis through knowledge-intensive business ... More
Reference No: MAR0261(A)Pages: 12Published on: 1, January, 1980
Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More
Reference No: CMA0021Pages: 17Published on: 1, January, 1964
Abstract: The chairman of cooperative milk producers' union, having undertaken to build a dairy plant, was faced with the problem of developing the milk shed area of the district. The case gives material which could be used for developing some plan of action. The teaching focus is on developing strategy in ... More
Reference No: MAR0293TECPages: 28 Published on: 1, January, 1987
Abstract: A field exercise to find out prices charged to consumers forms the basis of this note. An attempt was made by student researchers to conceptualize as to what considerations organizations take into account while fixing their prices and pricing strategies. The reasons for a much larger or smaller spread between ... More
Reference No: BP0235(C)Pages: 29Published on: 19, February, 1996
Abstract: This case describes a situation faced by a multiproduct, multidivisional public sector company, ECIL. The company deals with a wide variety of electronic equipment, components and systems. The company is running into losses and needs to be turned around. The case presents an overall picture of the company at the ... More
Reference No: STR0489Pages: 26Published on: 21, April, 2025
Abstract: BluSmart strongly believes that the future of ridehailing is electric and a full stack-vertically integrated business model is necessary for success. Further, legacy taxi companies and ridehailing platforms – which operated with siloed business models would find it increasingly challenging to transition to 100% electric. With this vision for decarbonisation, electrification, and ... More
Reference No: BP0044Pages: 20Published on: 1, January, 1972
Abstract: Describes the pressures and problems faced by a man with a PhD in Organizational Behaviour from abroad, and consulting experience in India, when he decides to get involved in his family business. Dr C.A. Narayanan takes charge of Kannagi Mills, a unit of the Alagappa Group headed by his ... More
Reference No: MAR0372Pages: 21Published on: 1, January, 2006
Abstract: Mr. Rohit Swarup, Director of Xplora Design Skool (XDS) was reviewing the report and recommendations made by a student group on selection of towns where XDS could open centres to exploit the opportunity of significant interest in multimedia in the country in February 2004. He was particularly interested in the process ... More
Reference No: CDT0003Pages: 17Published on: 10, October, 2025
Abstract: Open Network Digital Commerce (ONDC) is a Government of India initiative aimed at democratising e-commerce in India by encouraging fair competition and eliminating platform monopolies. It leverages open protocol to allow businesses of all sizes and industries to join its network, consistently adding new categories and participants since its launch. ... More
Reference No: MAR0355Pages: 31Published on: 28, June, 2004
Abstract: The case details out issues on the challenges faced by the organization in a dynamic liberalized economy where auto manufacturers of the world are entering the Indian market. Challenges such as customer focus, process efficiency, and organization structure redesign are described. Four specific (not mutually exclusive) options are set forth ... More
Reference No: COMM0030Pages: 17Published on: 28, December, 2023
Abstract: BuyHive, a sourcing platform, had been launched in 2020 during the pandemic. It was a Business-to-Business (B2B) tech-enabled sourcing and aggregator platform that connected buyers with suppliers using global sourcing experts and technology. After three years of organic growth, the company made projections, charting exponential growth of USD 600 million in ... More
Reference No: COMM0005Pages: 13Published on: 13, May, 2009
Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More
Reference No: CMHS0037Pages: 27Published on: 31, March, 2016
Abstract: Aravind Eye Care System (AECS) had a dream run on the growth path, providing affordable, quality eye care to the patients by building on economies of scale and developing a cross-subsidization model for financial sustainability. As the organization continued on the pursuit of growth, driven by its mission, ‘to eliminate ... More
Reference No: BP0268(B)Pages: 8Published on: 19, November, 2001
Abstract: This case describes the experience of Kanpur Confectioneries Private Limited (KCPL), a family managed company, in being a contract manufacturer for A-One Confectioneries Private Limited. The alliance had worked to the advantage of KCPL. It had prospered as a profitable contract manufacturer. It had used the surplus to diversify into ... More
