Reference No: MAR0261(C)Pages: 11Published on: 1, January, 1981
Abstract: Relates to description of findings and action recommendations following the preparation and initial analysis of data [presented in Case (B) (MAR0261(B))]. Issues raised relate to drawing of inferences out of analysis of data; combining inferences from several studies; deriving action recommendations from findings; and evaluation of findings and recommendations. ... More
Reference No: CMA0538(E)Pages: 32Published on: 1, January, 1981
Abstract: Pertains to the sub-project on Agricultural Research. With a very laudable objective to help accelerate research on tree crops, this activity was included as a sub-project. The case raises the question of relevance of the type of research to be included in this sub-project. It also raises questions as to ... More
Reference No: STR0455(A)Pages: 29Published on: 31, March, 2021
Abstract: The case describes the growth trajectory of Vodafone Gujarat, one of the most successful circles of Vodafone India. Successive leaders of Vodafone Gujarat followed a highly entrepreneurial approach for building a market leadership position in urban and rural markets. The case provides a detailed description of how to execute growth ... More
Reference No: ECO0011(A)Pages: 11 Published on: 1, January, 1966
Abstract: This case, which is the first in the series, gives background information on the problem, the problem itself, and the report of Analyst (A) on the demand for electric motors. The company was interested in taking up manufacture of electric motors as a new line of business and example the ... More
Reference No: BP0087(A)Pages: 26Published on: 1, January, 1976
Abstract: The case describes the setting up Steel Authority of India Limited as a holding company for steel and associated input industries. It contrasts the various forms of organizations for government administration of indusry - joint stock company form, departmental undertaking, and the statutory corporation. ... More
Reference No: F&A0478Pages: 9Published on: 14, July, 2006
Abstract: The case describes the situation faced by Sales Officer who is exploring setting-up new outlet in recently constructed expressway. The case describes the situation and discusses how he developed various assumptions based on report submitted by valuer, survey feedback carried out by an independent agency, his past experience and the ... More
Reference No: STR0453Pages: 13Published on: 5, July, 2021
Abstract: The case provides an opportunity to formulate the response of a late entrant to competitive dynamics created by its own entry into the market. It presents the dilemma before Tony Fernandes, CEO, AirAsia Sdn. Bhd. (AAB), in responding to competitive retaliation from Malaysia Airlines (MA), the incumbent national carrier of ... More
Reference No: MAR0307(A)Pages: 13Published on: 10, May, 1995
Abstract: The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in Malaysia are described in some detail. ... More
Reference No: BP0247Pages: 37Published on: 1, August, 1997
Abstract: Great Eastern Shipping Company (GESCO) was the second largest Indian shipping company, operating 48 ships. During 1994-95, GESCO had a turnover of Rs. 824.67 crore. The company had more than tripled its turnover over the previous five years. With the changing economic environment and increasing competition, the company was considering strategies for ... More
Reference No: ECO0066(B)Pages: 4Published on: 1, January, 1968
Abstract: Deals with the issue of compensation as a result of nationalization of the air transport industry. The various schemes for compensation considered by the Government of India are mentioned in the case. The case is used for encouraging the student to appraise the fairness or otherwise of the schene adoped ... More
Reference No: F&A0402(A)Pages: 19Published on: 1, January, 1989
Abstract: These two cases discuss project evaluation of a diversification proposal in a single product context. Case A (F&A0402), in particular, deals with strategic issues such as strengths and vulnerabilities of current business (precision tubes), need for diversification, evaluation of a diversification project (industrial gas cylinder) in terms of strategic ... More
Reference No: MAR0261(B)Pages: 15Published on: 1, January, 1981
Abstract: In Case (A) (MAR0261(A)), four proposed studies were presented. In this case, data generated through these studies is presented. Problems of data preparation and analysis are raised. Special problems related to interpretation of data collected through depth interview studies are brought into focus. ... More
Reference No: BP0394Pages: 28Published on: 29, March, 2016
Abstract: This case describes the knowledge management (KM) initiatives at the level of a unit of one of the largest chemical companies in India. The unit, Tata Chemicals Ltd, Mithapur, has a unique knowledge base accumulated over generations of experiments, trials, and errors. It is in the midst of implementing a ... More
Reference No: MAR0302(B)Pages: 6Published on: 1, January, 1994
Abstract: The case describes the strategies developed and changes planned by a large trading company to deal with a radically changed economic environment in India. MMTC Limited, a public sector company, found itself facing a likely sharp fall in its turnover in mid 1992, due to the liberalization and restructuring of the ... More
Reference No: CMA0209Pages: 9Published on: 1, June, 1972
Abstract: A company submits a project report to manufacture power tillers, power threshers and power sprayers to the New Age Finance Corporation. The company wanted to have a loan of Rs 3 lakh. The Managing Director of the corporation wanted to have an evaluation report from the point of view of its ... More
