Reference No: MAR0319(B)Pages: 16Published on: 1, June, 1999
Abstract: Ahmedabad based Ashima Attires (AA) had just decided to launch a ready to stitch (RTS) shirting and trouser fabric brand called Icon based on recommendations made by a consulting company. The product had to be launched in August 1997 in some of the states in India, starting with Gujarat. The CEO ... More
Reference No: CMA0176(B)Pages: 8Published on: 5, September, 1969
Abstract: The case is about building an organisational structure for a Cooperative which has experienced rapid growth during the last few years. The objectives of the organization are to supply agricultural inputs on the one hand and and market and process output of the farmer members on the other hand. The ... More
Reference No: MAR0384Pages: 20Published on: 24, January, 2007
Abstract: As the heat increases during summer, the demand for room air conditioners (RAC) spirals and so does the advertising for them. Post liberalization, with the entry of MNCs, there is a huge competition in the RAC industry of India. Keeping in view the growing popularity of air-conditioners, major consumer durable ... More
Reference No: BP0337(A)Pages: 13Published on: 31, March, 2011
Abstract: This is the first case from a series of three cases. The case describes situation in Eureka Forbes Ltd. (EFL) which is a 'direct sales' company. EFL is planning to start Knowledge Management (KM) initiatives. The strength of the company is its sales people who work under tremendous performance and ... More
Reference No: BP0280(C)Pages: 18Published on: 2, December, 2002
Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More
Reference No: MAR0268(A)Pages: 7Published on: 1, January, 1982
Abstract: The case describes the marketing situation of a division (die casting machines division) of a multi plant, multi division company. Data include company sales, industry sales, and sales and product lines of competitors. The process of decision making (with regard to pricing) of the company, bases of competition used by ... More
Reference No: PSG0087Pages: 19Published on: 24, April, 2003
Abstract: Australia Post (AP) is faced with the issue of continuance of its monopoly status in the standard letter category, and the pressures of meeting social obligations, while ensuring profitability. This case looks into the organizational set up of AP, the different services offered by AP, and an idea of its ... More
Reference No: BP0287Pages: 24Published on: 23, January, 2003
Abstract: This case describes the steps taken by the top management of Cosmo Films Limited, a company in the business of packing films, in enhancing the effectiveness and efficiency of all aspects of operations at their production plant in Waluj, Aurangabad and affecting a turnaround. It describes the changes effected and ... More
Reference No: COMM0031(B)Pages: 17Published on: 25, April, 2025
Abstract: In 2024, Johnson & Johnson (J&J) was in the throes of three crises. It was staring at reputational loss, failed restructuring, charges of corporate negligence, charges of ethical detours and large financial losses arising from the handling of investigations related to the crises. Despite corporate restructuring and three attempts at filing ... More
Reference No: BP0261Pages: 7Published on: 8, January, 2001
Abstract: This case describes the measures initiated by Torrent Cables Limited to fight the recession. The issue is one of strengthening the measures and introducing new initiatives to prevent the company from becoming sick again. In 1989, the torrent group acquired a sick company and initiated a series of measures to turn ... More
Reference No: F&A0465(B)Pages: 9Published on: 1, January, 2006
Abstract: Case focuses on how HDFC Bank, a leading private sector bank in India, adapted its strategy from 2003 onwards to changing conditions and managed to confound skeptics within and outside the bank. In accordance with this, the management felt that branch expansion was imperative to address the long term liability concerns ... More
Reference No: COMM0031(A)Pages: 21Published on: 25, April, 2025
Abstract: In 2024, Johnson & Johnson (J&J) was in the throes of three crises. It was staring at reputational loss, failed restructuring, charges of corporate negligence, charges of ethical detours and large financial losses arising from the handling of investigations related to the crises. Despite corporate restructuring and three attempts at filing ... More
Reference No: F&A0312(B)Pages: 3Published on: 1, January, 1977
Abstract: Gives additional information on losses to correct the accounting treatment followed in Case (A), where losses are ignored. Introduces the concepts of standard loss, abnormal loss, and abnormal gain. Excludes treatment of opening work-in-process. ... More
Reference No: MAR0535Pages: 21Published on: 13, April, 2023
Abstract: In 2007, Ranjit Singh and Ravi Shankar Bose founded Fugumobile, a digital marketing firm, in Shanghai, China’s financial hub. Fugumobile served a wide range of clients, including multinational companies (MNCs) and domestic Chinese businesses, by providing various digital marketing services such as e-commerce, customer relationship management (CRM), digital transformation, digital ... More
Reference No: MAR0393(A)Pages: 21Published on: 11, December, 2007
Abstract: The case deals with strategy and launch plan of Indian operations of MakeMytrip.com (MMT)--an exciting online travel service provider. This case discusses challenges and opportunities existed in the online travel market during the launch phase. The management felt that there was plenty of opportunities but anticipated competition in ... More
