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Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0'

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  1. Industrial Advertising

    Authors: Mohan, Manendra;

    Reference No: MAR0237TEC Pages: 12 Published on: 1, January, 1979

    Abstract: This note explains the objectives of industrial advertising and points out the differences between consumer advertising and industrial advertising. The basic form of industrial advertising may be a catalogue page, simple reminder, and testimonials, pointing out product differentials -- straightforward prestige or a pioneering approach. Apart from the press and ... More

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  2. Pain Balm Advertising Pretest

    Authors: Mohan, Manendra;

    Reference No: MAR0278 Pages: 16 Published on: 1, January, 1983

    Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More

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  3. Indian Electricals Limited (D)

    Authors: Mote, V L;

    Reference No: QM0013 Pages: 14 Published on: 1, January, 1965

    Abstract: Deals with whether a trial order of 250 wending machines should be accepted. In resolving this problem, it is necessary to compute the contributions per machine and the tooling costs involved, and work out the conditions under which it will be profitable to accept the trial order as there is some ... More

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  4. Seshan and the Investments **

    Authors: Malya, M Meenakshi; Saha, Jahar;

    Reference No: QM0058 Pages: 5 Published on: 1, January, 1975

    Abstract: Investment alternatives under uncertainty in a personal situation are discussed. The opportunity rate of return can be illustrated along with the concept of choice of criterion for decision making under uncertainty. ... More

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  5. Statistical Inference and Testing of Hypothesis

    Authors: Vishwanath, Maya; Kannan, D S;

    Reference No: QM0079TEC Pages: 12 Published on: 1, January, 1975

    Abstract: The note deals with the testing of hypothesis, techniques, estimation procedure and confidence intervals. ... More

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  6. Probability

    Authors: Ravichandran, N;

    Reference No: QM0199TEC Pages: 3 Published on: 1, January, 1986

    Abstract: Introduces the concept of probability. Various approaches that lead to the definition of probability, with their advantages as well as disadvantages, are discussed. ... More

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  7. Evergreen Products Limited

    Authors: Dholakia, Nikhilesh; Khurana, Rakesh;

    Reference No: MAR0185 Pages: 4 Published on: 1, January, 1977

    Abstract: A consumer goods company is interested in evaluating the performance of its dealers. A quarterly statement, giving information on profitability and capital structure, is obtained from the dealers. The issues in the case concern the interpretation and analysis of the statements of two dealers. Interesting possibilities exist for analyzing dealer ... More

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  8. An MLP Model for Rescheduling Disrupted Railway Traffic

    Authors: Narayanaswami, Sundaravalli;

    Reference No: PSG0124TEC Pages: 7 Published on: 5, March, 2018

    Abstract: Research literature generally cover scheduling of transportation services . Disruptions happen while a schedule is en-route and there are very few mathematical models that address to reschedule the disrupted services at the moment and location where disruption has occured. The model reported in this note attempts to reschedule disrupted services with ... More

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  9. Scaling in Marketing Research: A Note

    Authors: Jain, Abhinandan K; Roy Dholakia, Ruby;

    Reference No: MAR0271TEC Pages: 17 Published on: 1, January, 1982

    Abstract: The note describes a classification scheme of marketing information for scale construction. For single item measurement, ordinal, interval and ratio scale methods are described. Multi-item scales like semantic differential, Thurstone's equal appearing interval, and Likert's summated rating scales are described. A broad idea about multidimensional scaling is also provided. Guidelines ... More

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  10. Moti and Heera (Private) Limited (A)

    Authors: Haynes, Warren W;

    Reference No: QM0003(A) Pages: 5 Published on: 1, January, 1965

    Abstract: Deals with allocation of expenses into various types of costs for determining the results of various offices and products. ... More

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  11. Samyog Chemicals (B)

    Authors: Malya, M Meenakshi;

    Reference No: QM0048(B) Pages: 3 Published on: 1, January, 1975

    Abstract: The case illustrates the use of the mathematical programming technique where price volume relationships exist. The limitation of linear programming is illustrated. The problem is solved through the use of mixed integer programming technique. ... More

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  12. Planning the Product Mix at Panchatantra Corporation

    Authors: Patel, Nitin R; Anantaram, B;

    Reference No: QM0151 Pages: 3 Published on: 1, January, 1980

    Abstract: This case is intended to introduce the relevance of linear programming models to short?term production decisions in the handloom sector. It also facilitates discussion of objectives that may be in conflict, such as employment maximization and profit maximization. ... More

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  13. An Interactive Model for Sales Call Planning by Medical Representatives **

    Authors: Jain, Abhinandan K;

    Reference No: MAR0131TEC Pages: 8 Published on: 1, January, 1975

    Abstract: This note describes a micro simulation model which can be used by medical representatives (salesmen) for planning their sales calls. ... More

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  14. Solving a Linear Programming Problem Using Solver in Excel

    Authors: Mukherjee, Shantanu;

    Reference No: QM0243TEC Pages: 17 Published on: 21, July, 2004

    Abstract: The note illustrates how a linear porgramming problem can be solved using solver in Excel. It also describes how the output of the solver should be interpreted. ... More

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