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  1. An Interactive Model for Sales Call Planning by Medical Representatives **

    Authors: Jain, Abhinandan K;

    Reference No: MAR0131TEC Pages: 8 Published on: 1, January, 1975

    Abstract: This note describes a micro simulation model which can be used by medical representatives (salesmen) for planning their sales calls. ... More

  2. Solving a Linear Programming Problem Using Solver in Excel

    Authors: Mukherjee, Shantanu;

    Reference No: QM0243TEC Pages: 17 Published on: 21, July, 2004

    Abstract: The note illustrates how a linear porgramming problem can be solved using solver in Excel. It also describes how the output of the solver should be interpreted. ... More

  3. Operationalization of Value Analysis (Parts I & II)

    Authors: Khurana, Rakesh;

    Reference No: MAR0253TEC Pages: 11, 12 Published on: 1, January, 1980

    Abstract: Part I discusses the following topics: value analysis in perspective, product selection and information collection, the definition of functions, and function cost matrix. Part II discusses the following three cases: 1) Dunlopillo Mattress, 2) Export Sales Office, and 3) Conventary Climax Engines Ltd. In these notes an effort is made to illustrate how ... More

  4. Bingo Brands - Price Sensitivity Study (C): Data Analysis

    Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Vyas, Preeta H; Saha, Jahar;

    Reference No: MAR0358(C) Pages: 9 Published on: 8, November, 2004

    Abstract: The Director of National Institute of Tobacco was faced with the decision problem of pricing of mini cigarettes in India with a focus on likely recommendation to government regarding excise duty (For details refer to Bingo Brands A and B). The case describes the research design and the results obtained ... More

  5. Capital Investment Analysis

    Authors: Saha, Jahar;

    Reference No: QM0024TEC Pages: 5 Published on: 1, January, 1976

    Abstract: The note contains an introductory exposition of capital investment analysis. It brings out through examples present value concepts, internal rate of return, payback period, etc and compares them as tools for investment analysis. ... More

  6. Bahalpur Pineapple Products Limited

    Authors: Malya, M Meenakshi;

    Reference No: QM0071 Pages: 30 Published on: 1, January, 1975

    Abstract: The case deals with a proposed pineapple-processing factory in Northeast India that was to be the largest of its kind when completed. The case sets out details of environmental constraints, procurement of raw material, investment analysis, and so on. A feasibility report by consultants supplemented by data from Indian ... More

  7. Hindustan Petroleum Corporation Limited: Cash Management

    Authors: Anantaram, B; Malya, M Meenakshi;

    Reference No: QM0118 Pages: 12 Published on: 1, January, 1978

    Abstract: The case shows the use of an uncertainty model for optimizing interest payments on short-term borrowings, including bank overdrafts. The use of computer database is also illustrated. ... More

  8. Wiley Eastern Limited

    Authors: Ravichandran, N;

    Reference No: QM0200 Pages: 8 Published on: 1, January, 1985

    Abstract: The case describes a situation where a decision regarding the publications of a manuscript needs to be made. The problem is complicated in view of the uncertainty associated with the demand. The case can be used to illustrate the uncertainties of a decisionmaking situation. ... More

  9. Consumer Promotion

    Authors: Mohan, Manendra;

    Reference No: MAR0216TEC Pages: 6 Published on: 1, January, 1979

    Abstract: Consumer incentives play an important part in sales promotion. They are primarily intended to boost the sales of the product or service in question. Consumer premium is probably the most important incentive technique. There are direct consumer premiums and conditional consumer premiums. Refill packs, deferred payment schemes and guarantee for ... More

  10. Wavin India Limited (C)

    Authors: Mohan, Manendra;

    Reference No: MAR0275(C) Pages: 3 Published on: 1, January, 1983

    Abstract: The case focuses on the need for analysis and introspection for developing advertising objectives and strategy. Interaction between the advertiser and the agency is considered, and various stages of development of strategy and objectives are brought into focus. ... More

  11. Linear Programming Models for Decision Making**

    Authors: Subramaniam, S;

    Reference No: QM0010 Pages: 15 Published on: 1, January, 1966

    Abstract: Deals with optimization of production, given capacity constraints. ... More

  12. Introduction to Systems Software

    Authors: Shamihoke, A C; Rama Rao, T P;

    Reference No: QM0056TEC Pages: 5 Published on: 1, January, 1976

    Abstract: This note provides a general introduction to various system software components like assemblers, loaders, compilers, interpreters, operating system, etc. ... More

  13. Searching and Sorting

    Authors: Shamihoke, A C; Rama Rao, T P;

    Reference No: QM0077TEC Pages: 8 Published on: 1, January, 1976

    Abstract: Provides a general introduction to a) linear and binary search techniques, and b) selection, exchange, shell, insertion, radix and merge sorting techniques. ... More

  14. Introduction to Regression Analysis

    Authors: Ramani, K V;

    Reference No: QM0160TEC Pages: 14 Published on: 1, January, 1980

    Abstract: Discusses the important points to be considered in fitting a linear regression to a set of data. It includes all important results in regression analysis and their interpretations. ... More

  15. National Seeds Corporation Limited

    Authors: Khurana, Rakesh;

    Reference No: MAR0166 Pages: 16 Published on: 1, January, 1976

    Abstract: The case involves taking a decision on the type of packing to be used for various types of vegetable and cereal seeds. A number of criteria like nonspillage, protection from pests and moisture, and price on packaging have to be taken into account in choosing the packaging material. A ... More

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