Search results for 'Market Research for pan'

Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0242 Pages: 11 Published on: 1, January, 1979

Abstract: Describes the market research carried out by the company to estimate demand for stainless seamless tubes. Students are required to evaluate this market research and suggest their own method of doing research. ... More

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Authors: Naik, Gopal; Sharma, C K;

Reference No: CMA0710(A) Pages: 3 Published on: 1, January, 1991

Abstract: This case is designed to facilitate discussion on various processes involved in agro input market research. The case is about a pesticide company, Mahesh Agro-Chemicals, which had introduced a synthetic pyrethrold "Borekill" in the eighties for controllin ... More

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Authors: Roy Dholakia, Ruby;

Reference No: MAR0223 Pages: 6 Published on: 1, January, 1979

Abstract: A new marketing director of a mediumsized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to ... More

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