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  1. Measurement and Scaling in Marketing

    Authors: Jain, Abhinandan K; Jumani, Usha;

    Reference No: MAR0117TEC Pages: 18 Published on: 1, January, 1977

    Abstract: Describes the nature of measurement in marketing. The existing ways of measuring knowledge and attitude scaling techniques like Thurstone's law of comparative judgement, semantic differential scaling, Thurstone's differential scale and Qsort have been discussed. Aspects of validity and reliability, and methods for establishing them are included in the note. ... More

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  2. Processes and Projects (India) Limited (B)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0281(B) Pages: 21 Published on: 1, January, 1976

    Abstract: In Case (B), described are the responsibilities and job description of a project manager (and the related information system). Some of the organizational problems arising out of the present project administration are presented. The case brings out the problem of reconciling conflicting objectives of technological development and project execution on ... More

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  3. Conformity and Organizational Effectiveness **

    Authors: Saiyadain, M S;

    Reference No: OB0076TEC Pages: 4 Published on: 1, January, 1976

    Abstract: This note deals with conforming behaviour and expectations. Having defined conformity and described the profile of a conformer, it goes into the relevance of the two for managerial actions like selection, promotion and placement. ... More

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  4. A Note on Community and Social Structure **

    Authors: Haque, S M ;

    Reference No: CMA0419TEC Pages: 4 Published on: 17, December, 1976

    Abstract: The community is the smallest territorial group that can embrace all aspects of social life. According to Macabre and Page, the bases of community are locality and community sentiment. Merton views social structure as comprising "the patterned arrangements or role-sets, status-sets, and status sequences." The Indian village community for example ... More

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  5. Stress and Our Inner Game

    Authors: Gupta, Vishal;

    Reference No: OB0228TEC Pages: 11 Published on: 6, November, 2017

    Abstract: Over the course of evolution, humankind has become so absorbed in overcoming external challenges that we have neglected our need to focus on our inner challenges. If we focus on our Inner Game, it is likely that we will evolve to understand human development and the inner skills that one ... More

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  6. Vora and Company

    Authors: Borden, Neil H;

    Reference No: MAR0018 Pages: 4 Published on: 1, January, 1964

    Abstract: In 1959, Mr. Vora's family, which has been in grain business, entered the business of processing and selling quick-cooking oats under the brand name Blossom. Even after effective improvements, sales remained sluggish and average below plant capacity. In spite of the losses, Mr. Vora was determined to succeed in this business. ... More

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  7. Organization Structure, Design and Development (Parts I,III,IV)

    Authors: Garg, Pulin K;

    Reference No: OB0121TEC Pages: 11, 11, 8 Published on: 1, January, 1980

    Abstract: This note comprising five segments is exclusively based on the author's experience of design and development processes in the Indian context. The first part of the note states some of the commonalities observed across many organizations. The second part of the note provides a model of the dynamics of organization ... More

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  8. People and Percolation

    Authors: Sheth, N R; Dave, M C;

    Reference No: OB0040 Pages: 3 Published on: 1, January, 1974

    Abstract: This case describes the problems arising from a district panchayat's decision to construct a percolation tank in a drought?prone village. This decision creates tension among the villagers whose lands are likely to be submerged. The case brings out the incompatibility between the engineering aspects and the socio?economic consequences ... More

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  9. Cooperation and Conflict

    Authors: Pestonjee, D M;

    Reference No: OB0117TEC Pages: 5 Published on: 1, January, 1980

    Abstract: Discusses the conflict?cooperation problem in industrial settings. After a brief mention of the Lewinian theory of conflict, potential sources of industrial conflict as well as the ways and methods of reducing and resolving the industrial conflict have been suggested. Taking the position that conflict and cooperation are two extremes ... More

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  10. Job Enrichment: Prospects and Problems

    Authors: Saiyadain, M S;

    Reference No: P&IR0106TEC Pages: 7 Published on: 1, January, 1975

    Abstract: Discusses the concept of job enrichment and its relevance to Indian conditions. Independent survey results are discussed to show its importance and need, as also its limitations and the precautions one should take before implementing the job enrichment programme. ... More

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  11. Accounting Records and Procedures **

    Authors: Seshan, Suresh A;

    Reference No: F&A0130TEC Pages: 21 Published on: 1, January, 1970

    Abstract: Describes some of the more common accounting records and procedures used by business organizations to prepare financial statements. The accounting records described are the journal and the ledger; the procedures of journalizing and ledger posting, and adjusting and closing processes are also dealt with. ... More

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  12. Marketing Research Services (Private) Limited (C)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0062(C) Pages: 13 Published on: 1, January, 1967

    Abstract: This is the third case in the series, giving information collected through the research design and instruments outlined in Case (B). The focus of this case is on discussing alternative approaches for interpreting information for the purpose of aiding recommendations for specific decisions. ... More

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  13. Organizing for Productivity and Implementing Productivity Programs at Shop Level

    Authors: Shukla, P R;

    Reference No: PROD0190TEC Pages: 5 Published on: 1, January, 1984

    Abstract: Describes an organization's experience in organizing the productivity programme. The technical and organizational aspects are dealt in the context of an engineering industry. The implementation of productivity programme is also discussed with the shop?level experience. ... More

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  14. The Analysis of Financial Statements: Uses and Limitations

    Authors: Shah, B G;

    Reference No: F&A0150TEC Pages: 7 Published on: 1, January, 1972

    Abstract: Describes the limitations and uses of financial statements by outside financial analysts  particularly limitations arising from differences in accounting conventions, and discrepancy between book value and realizable value due to change in price levels and the nonmonetary factors, which are not quantified in the financial statements. It discusses the ... More

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  15. Social Systems, Their Elements, Processes and Patterns**

    Authors: Parikh, Indira J; Garg, Pulin K; Sharma, B R;

    Reference No: OB0102TEC Pages: 9 Published on: 1, January, 1976

    Abstract: This note is primarily based on Talcot Parson and Loomi's model of the social system. It attempts to identify and explore the constituents of a social system, i.e., the individual and groups and their interaction. In the functioning of the social system eight elements and their corresponding processes are ... More

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