Reference No: OB0237TECPages: 10Published on: 22, July, 2021
Abstract: Leadership is the process of influencing an individual or a group of individuals to achieve a common goal. Knowledge workers usually have distinct goal orientations, values, need structures and behavioural patterns. Their tasks usually involve a high risk of failure and frequent disruptions, delays and setbacks. Based on research that ... More
Reference No: COMM0006(A)Pages: 7Published on: 26, February, 2010
Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More
Reference No: CMA0811(A)Pages: 26Published on: 1, January, 2005
Abstract: Chilli is the main earner in the Indian spices export basket. In 2003,, incidents of adulteration of chilli powder (using carcinogenic dyes) by some unscrupulous and careless exporters led to large-scale product recalls in the UK and tainted the image of the Indian spice export industry. This resulted in a complete ... More
Reference No: MAR0092(D)Pages: 10Published on: 1, January, 1972
Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More
Reference No: F&A0130TECPages: 21Published on: 1, January, 1970
Abstract: Describes some of the more common accounting records and procedures used by business organizations to prepare financial statements. The accounting records described are the journal and the ledger; the procedures of journalizing and ledger posting, and adjusting and closing processes are also dealt with. ... More
Reference No: CMA0440Pages: 9Published on: 27, July, 1977
Abstract: The case deals with the problems of organizational structure for family planning and health services in UP. It discusses the areas of decentralization in relation to planning and control, keeping in view task typology. ... More
Reference No: F&A0260TECPages: 17Published on: 1, January, 1975
Abstract: This technical note sets out the basis for differentiating the mode, manner and mechanics of planning and control at different levels of management and the framework within which such systems can be designed. ... More
Reference No: MAR0124TECPages: 16 Published on: 1, January, 1974
Abstract: The note describes the marketing research scene in India, based on data provided by a few good marketing research agencies. It describes the kind of marketing research studies that are carried out by selected research agencies in India, and also gives relevant information about a few reputed agencies. It attempts ... More
Reference No: PSG0107Pages: 13Published on: 1, January, 2009
Abstract: The top management of MPSEZ met to decide on the final price band of its public issue, which was the first of its kind in India. While the lead underwriter had suggested a price band of Rs. 400-440, the company officials were not very sure about the same. It was ... More
Reference No: MAR0362(B)Pages: 1Published on: 31, May, 2005
Abstract: This case describes events subsequent to these describes in "Bangalore Integrated Systems and Solutions Private Limited (BISS) (A)" (MAR0362) case. The company has developed new products which have found acceptance. It has seated up its operations in roots. ... More
Reference No: CMA0208Pages: 4Published on: 18, November, 1970
Abstract: This case brings out the importance of functional and channel relationship of Taluka Purchase and Sales Unions in the fertilizer distribution channel, especially in the present context of decontrol of fertilizers. It also tackles the relationship between the functions to be performed and the decisions about he distribution channel. ... More
Reference No: MAR0303(D)Pages: 4Published on: 14, December, 1994
Abstract: This case presents a Multi Dimensional Scaling map of the products and concepts used in the research and the interpretation of the dimensions are identified. It is possible to use case (D) by itself or use it together with case (C) . It would be helpful to use IPL (A) as ... More
Reference No: MAR0099Pages: 16Published on: 1, January, 1972
Abstract: The case deals with the development of demand forecast for a product which is presently in a totally sellers' market and commands a considerable premium over the control price. As a result, there are serious distractions in the marketplace, and the registration queue gives very little useful indications of the ... More
Reference No: MAR0378Pages: 32Published on: 24, April, 2006
Abstract: Mahindra & Mahindra Limited, the flagship company of the Mahindra group with a turnover of `55 billion (US$ 1.2 billion), was planning to launch their new sports utility vehicle as a strategic response to the rapidly changing hues of the Indian automobile market. The case describes the rationale of the new product activity ... More
Reference No: COMM0005Pages: 13Published on: 13, May, 2009
Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More
