Register / Login
All
  1. Home
  2. Search results for: 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0'

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Organizational Behaviour
Clear All
Category
  1. Finance (1)
  2. Org Behavior (1)
Language
  1. English (152)
Sector
  1. Agriculture and Animal Husbandry (1)
  2. Banking Finance Insurance (BFI) (13)
  3. Cooperatives (5)
  4. Education (8)
  5. Government (37)
  6. Health (15)
  7. Infrastructure (8)
  8. Manufacturing (139)
  9. Miscellaneous (48)
  10. Public Sector (38)
  11. Telecom and Software (5)
  12. Trade (3)
  13. Transportation and Logistics (23)
State
  1. Andhra Pradesh (2)
  2. Delhi (1)
  3. Goa (1)
  4. Gujarat (36)
  5. Karnataka (1)
  6. Kerala (1)
  7. Madhya Pradesh (1)
  8. Maharashtra (16)
  9. Odisha (1)
  10. Rajasthan (2)
  11. Tamil Nadu (3)
  12. Uttar Pradesh (4)
  13. West Bengal (1)
Product Type
  1. Case (230)
  4. Exercise (1)
  6. Technical Note (68)

Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0'

per page

  1. Creative Judgement in Advertising

    Authors: Mohan, Manendra;

    Reference No: MAR0221TEC Pages: 4 Published on: 1, January, 1979

    Abstract: The success of an advertisement depends on the judgement at various stages of creating an advertisement apart from the research which may have gone into the development of the campaign. The copywriter, who plays a major role in the creative process, has to evolve an appropriate creative approach based on ... More

    Buy Case

  2. Life Insurance Corporation of India: The Development of a Scale to Measure Job Discontent

    Authors: Mehta, S C;

    Reference No: MAR0190 Pages: 18 Published on: 1, January, 1978

    Abstract: The case has used a fairly a sophisticated a methodology to develop a scale to measure job discontent among Development Officers of the Life Insurance Corporation of India. The methodology involve first generating a large number of items covering various dimensions of job discontent. The statements are then systematically screened ... More

    Buy Case

  3. Lightwel Match Company

    Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

    Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

    Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

    Buy Case

  4. Suketu Textile Machinery Components

    Authors: Khurana, Rakesh; Bhandari, Labdhi R;

    Reference No: MAR0195 Pages: 4 Published on: 1, January, 1978

    Abstract: Describes the recent entry of a textile machinery components manufacturer into the market, and discusses the old pricing strategy. The company needs a strategy with regard to pricing and other elements for introducing new products. The case can be used to illustrate alternative pricing strategies at the introductory and other ... More

    Buy Case

  5. Northern India Food Company

    Authors: Roy Dholakia, Ruby; Dholakia, Nikhilesh;

    Reference No: MAR0193 Pages: 7 Published on: 1, January, 1978

    Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, sociopsychological variables affecting coffee drinking, etc. called ... More

    Buy Case

  6. Union Carbide India Limited (A)

    Authors: Manendra Mohan;

    Reference No: MAR0181(A) Pages: 6 Published on: 1, January, 1977

    Abstract: This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far ... More

    Buy Case

  7. Role Conflict, Tension and Job Satisfaction: A Study of Medical Representatives

    Authors: Mehta, S C;

    Reference No: MAR0186 Pages: 13 Published on: 1, January, 1978

    Abstract: Based on a cross section of medical representatives of pharmaceutical companies, this study had two major objectives: 1) Identification of the significant determinants of role conflict clarity, quality of supervision, job tension and job satisfaction; 2) Investigation of the strength and direction of relationships between role conflict, job tension, and job satisfaction ... More

    Buy Case

  8. ABC Corporation

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0184 Pages: 17 Published on: 1, January, 1978

    Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an airconditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More

    Buy Case

  9. Dunlop Highway Tyres (B)

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0173(B) Pages: 7 Published on: 1, January, 1976

    Abstract: In 1966, Dunlop had commissioned a study to look into the media habits of truck drivers and owners who were primarily responsible for deciding on buying truck tyres. The idea was to arrive at a suitable media mix for the new theme of advertising to be launched by Dunlop in 1967. The ... More

    Buy Case

  10. New Detergent Washing Tablet

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

    Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

    Buy Case

  11. ITC Diversification Campaign

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0172 Pages: 11 Published on: 1, January, 1976

    Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More

    Buy Case

  12. Container Products Corporation

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0163 Pages: 10 Published on: 1, January, 1977

    Abstract: The company makes various forms of packaging. Since the demand comes from a diverse set of consumer industries, the company prepares a longterm forecast based on the growth projections of user industries. The sales force prepares a forecast for the immediate future. The company wants to integrate the forecasts ... More

    Buy Case

  13. The Tale of a Travelling Toaster

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0165 Pages: 14 Published on: 1, January, 1977

    Abstract: Describes the experience of a consumer who buys a toaster, covering prepurchase, purchase decision and postpurchase stages. The problems of consumers in buying and using a product as well as getting aftersales service are illustrated. The case brings out several issues concerning the protection of consumer interests ... More

    Buy Case

Items 211 to 225 of 305

per page

My Cart

You have no items
in your shopping cart.

video title

video content