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  1. Sunanda Alkalies Limited

    Authors: Balakrishnan, K;

    Reference No: F&A0283 Pages: 4 Published on: 1, January, 1977

    Abstract: A caustic soda manufacturer was considering several alternatives for improving the firm's profitability. The company had faced a severe power-cut and the consequent underutilization of capacity and rise in unit cost. The case enables analysis of cost data for shortterm and longterm pricing. Students will be expected ... More

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  2. Razorpay Software Pvt Ltd: Expanding into new territories with Razor-sharp tech focus

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0525 Pages: 24 Published on: 27, May, 2022

    Abstract: Razorpay, a payments solution providing company in India, achieved Unicorn status in the Fiscal Year 2021(FY 21). It had entered the payments industry with the goal of democratising the payments. However, it diversified its services and started offering capital support and neo-banking services to its customers. Demonetization had accelerated digital payments ... More

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  3. Gadhvi Chemicals Limited (GCL)

    Authors: Ramachandran, K; Taneja, Shyam;

    Reference No: BP0254 Pages: 13 Published on: 6, September, 2000

    Abstract: GCL is part of the Gadhvi Group of Industries. The company is into bottling industrial gasses and under changing environment of growing demand has threatened entry of new players. It is exploring collaboration with one of the world's largest industrial gas manufacturers. They have completed primary rounds of discussion with ... More

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  4. Core Healthcare Limited (A)

    Authors: Jain, Abhinandan K; Chhokar, Jagdeep S; Vyas, Preeta H;

    Reference No: MAR0341(A) Pages: 21 Published on: 14, December, 2000

    Abstract: This case describes the process of international market selection. Two frameworks - Kotler's Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. Recommendations made to the board, on international marketing strategy that Core should adopt, are given. Vice President, International Division, ... More

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  5. What’s in a name? That we call fair by any other name will it sell as well?

    Authors: Bakshi, Abhinav; Vijayalakshmi, Akshaya ;

    Reference No: MAR0528 Pages: 10 Published on: 14, September, 2022

    Abstract: Emami is facing the heat from activist-consumers as well as its competitors. Competitors have renamed their cosmetic products by dropping the controversial word ‘fair.’ This was in response to the Black Lives Movement that erupted in the United States in May 2020. However, the movement against fairness is somewhat muted in ... More

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  6. The Electronics Corporation of India Limited (ECIL) (A)

    Authors: Bhandari, Labdhi R; Manikutty, S;

    Reference No: BP0235(A) Pages: 44 Published on: 19, February, 1996

    Abstract: Electronics Corporation of India Limited, a public sector undertaking under the Department of Atomic Energy, faces the problem of formulating productmarket strategy and evolving an overall corporate strategy. Consideration has to be given to the needs of the planned nuclear programme, cash generations, opportunities of growth, and the needs ... More

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  7. Marketing Air Coolers

    Authors: Ramachandran, K;

    Reference No: BP0231 Pages: 7 Published on: 1, January, 1992

    Abstract: Sheetal Air Cooler is an innovative product with high technical and aesthetic features introduced in the Indian market in the late eighties. The case narrates problems and dilemmas faced by the entrepreneur to the initial stages of the life of the enterprise in the context of marketing. Starting with a ... More

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  8. The Torrent Group

    Authors: Chaudhuri, Shekhar; Chandra, Pankaj; Dixit, M R; Koshy, Abraham; Pandey, I M; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0256 Pages: 29 Published on: 8, January, 2001

    Abstract: The case deals with issues faced by the Torrent Group of companies. As of 1998, the group consisted of nine companies in three different businesses, namely health care, energy, and financial services. With the liberalization of the Indian Economy, the business environment of the group as a whole and that of ... More

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  9. Kalyan Pharma Ltd.

    Authors: Jain, Abhinandan K; Raghuram, G; Agrawal, Pramod K;

    Reference No: MAR0300 Pages: 10 Published on: 1, January, 1992

    Abstract: This Case reviews the distribution system of the pharmaceutical company over various years. There have been at least four changes in the distribution system, as a response to environmental, marketing and cost considerations. The case further focuses on the recent change in distribution system where a new link is added ... More

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  10. Ketto: India’s Most Successful Crowdfunding Platform

    Authors: Jain, Akshat; Pandey, Ajay; Jain, Prateek;

    Reference No: MAR0546 Pages: 23 Published on: 30, August, 2024

    Abstract: This case is about setting the strategic direction for Ketto, one of the major medical crowdfunding sites in India. Ketto was founded on August 15, 2012, by Varun Sheth, Kunal Kapoor, and Zaheer Adenwala. As one of the first peer-to-peer fundraising platforms in India, Ketto initiated a revolution in the digital fundraising ... More

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  11. HSBC: Facilitating Trade Finance using Blockchain

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0513 Pages: 19 Published on: 19, May, 2020

    Abstract: HSBC (The Hong Kong and Shanghai Banking Corporation Limited) Holdings Plc. is a part of various trade finance consortia which aimed to digitise the traditional paper-based trade finance process. It had successfully executed multiple trade finance pilots using a blockchain based platform Voltron and was launching its Contour blockchain trade ... More

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  12. Prayas by Sanofi-Aventis in India: Making Healthcare Accessible to the Bottom of the Pyramid

    Authors: Palan, Harit; Jaiswal, Anand Kumar; Singh, Jagdip; Sharma, Garima;

    Reference No: MAR0422 Pages: 31 Published on: 14, November, 2011

    Abstract: Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating the medical knowledge of doctors in semi-urban and rural areas, bridging the gap between diagnosis and treatment, and making available quality medicines at affordable prices. This case discusses the ... More

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  13. Planning and Evaluation of a Distribution Programme **

    Authors: George, P S;

    Reference No: CMA0334 Pages: 4 Published on: 8, August, 1975

    Abstract: The case describes the milling arrangements made by the paddy marketing board. Paddy stored in ten places was distributed among sixteen mills. ... More

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