Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0''

Authors: Jain, Abhinandan K; Vyas, Preeta H;

Reference No: MAR0345(A) Pages: 14 Published on: 14, August, 2002

Abstract: The case describes the product design experience of "Symphony" brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, product design, sensing of reactions of potential customers, manufacturing, initial marketing strategy, test marketing, redesign ... More

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Authors: Raghuram, K; Tripathy, Arabinda;

Reference No: QM0186TEC Pages: 6 Published on: 1, January, 1983

Abstract: This is a general note on purchasing, dealing with the role of purchasing, different types of purchasing, and different stages in purchasing. The aim of the note is to introduce the purchasing function to students. ... More

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Authors: Mehta, S C; Parasuram, A;

Reference No: MAR0098 Pages: 18 Published on: 1, January, 1972

Abstract: HPL was contemplating the introduction of an over-the-counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More

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Authors: Sahay, Arvind;

Reference No: MAR0362(A) Pages: 25 Published on: 31, May, 2005

Abstract: Bangalore Integrated Systems and Solutions Private Limited ((BISS) was started by a scientist in 1993. It is a technologically driven firm with active interest in developing new products for new markets. Its major product is the shock absorber testing machine used by the automobile industry. The initial years of BISS were ... More

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