Reference No: MAR0308Pages: 37Published on: 21, November, 1995
Abstract: The Ahmedabad Women's Action Group (AWAG) is an organization that aims to raise the image of women in society and protect their right to live with dignity. An income generation unit-AWAG-EKTA was set up with the sole objective of making women financially independent. It produced readymade dresses and faced problems ... More
Reference No: MAR0122Pages: 10Published on: 1, January, 1974
Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More
Reference No: MAR0343Pages: 13Published on: 21, September, 2001
Abstract: This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication options in context of a line-extension strategy that, interestingly, is in the form of a new ... More
Reference No: MAR0328(A)Pages: 10Published on: 10, April, 1999
Abstract: The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it's overall marketing strategy, promotions planned by other companies during the World Cup 1999, and details about the contest "Britannia Khao World Cup Jao". The objectives, budget, terms ... More
Reference No: MAR0384Pages: 20Published on: 24, January, 2007
Abstract: As the heat increases during summer, the demand for room air conditioners (RAC) spirals and so does the advertising for them. Post liberalization, with the entry of MNCs, there is a huge competition in the RAC industry of India. Keeping in view the growing popularity of air-conditioners, major consumer durable ... More
Reference No: MAR0356EXPages: 11Published on: 7, January, 2004
Abstract: The case focuses on the challenge faced by Eureka Advertising Agency, about to pitch for a national advertising campaign for Shopper's Stop, a leading departmental store chain across India. The emphasis is on how best to promote the store to the growing number of Indian shoppers. With competition from other ... More
Reference No: BP0254Pages: 13Published on: 6, September, 2000
Abstract: GCL is part of the Gadhvi Group of Industries. The company is into bottling industrial gasses and under changing environment of growing demand has threatened entry of new players. It is exploring collaboration with one of the world's largest industrial gas manufacturers. They have completed primary rounds of discussion with ... More
Reference No: BP0266Pages: 36Published on: 27, April, 2001
Abstract: The case presents the history and managerial initiatives of a fast growing organization in consumer durable industry. The industry is charasterized by the presence of several competing (National/Multinational) players, changing consumer needs and preferences and MNC's access national market and vice-versa. The organization needs to take stock of what ... More
Reference No: CMA0253Pages: 21Published on: 6, February, 1973
Abstract: One of the basic elements of modernizing paddy/rice system is to look at the consumption aspect in order to identify the factors influencing the consumers' preference towards different varieties of rice. In order to identify the characteristics of rice consumers and study their preferences of different varieties of rice, ... More
Reference No: BP0306Pages: 11Published on: 30, December, 2005
Abstract: Computronix Solutions Private Limited (CSPL) is a part of the incubator promoted by the Indian Institute of Technology, Delhi, a leading technology institute in India. It is a ?start up' company, set up by the graduates of the Indian Institute of Technology, Delhi. The case describes the early days of ... More
Reference No: ECO0009(A)Pages: 7 Published on: 1, January, 1966
Abstract: The case outlines a demand study relating to cotton textiles prepared by the Ahmedabad Textile Industry's Research Association in 1959. It may be used to evaluate the ATIRA study in terms of its methodology and assumptions and to illustrate the use of log Modls in Forecasting ... More
Reference No: CMA0571(A)Pages: 29Published on: 1, January, 1983
Abstract: The union is a loss-making unit of a state corporation. Each division claims to operate best. The case depicts overall management and marketing systems. It establishes the linkages between various departments and costing systems. The effect of costing systems and price policy raises issues of management and linkages. ... More
Reference No: IMG0011Pages: 15 Published on: 27, October, 1995
Abstract: This case is designed to illustrate two issues: strategic alliances, and organizing for global business. It describes the experiences of an executive changed with leading a large US company into India. The focus is on the process of searching for a partners, developing strategic plan and finally, the intend ?sale' ... More
Reference No: BP0245TECPages: 14Published on: 22, February, 1996
Abstract: This note describes the structure of India's computer industry in 1992. It gives the evolution of the industry, the entry barriers, the profiles of the major players and the market in the various segments of the computer industry. The note enables a structural analysis of the industry to be made and ... More
Reference No: IMG0005Pages: 17Published on: 22, February, 1994
Abstract: Case describes Mafatlal's entry into exports, efforts at upgrading itself. Key issues are: entry strategy, choice of product, organizational learning, and challenges of moving up the value chain. ... More
