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Related Searches: (A) & (B), (A), (B), (C), (A) An Ethical, (A) 3.Introducing a New Candy: Development of a Marketing Plan by the DS Group (A), (A) and (B): A Teaching Note

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  1. Bank of Baroda (A) **

    Authors: Shah, B G; Prasad, Keshav;

    Reference No: F&A0175(A) Pages: 10 Published on: 1, January, 1970

    Abstract: Case (A) outlines the role of advertising in the banking industry as understood by a senior bank executive. ... More

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  2. Government Central Medical Stores Depot (A)

    Authors: Bhatnagar, S C; Satia, J K;

    Reference No: QM0129(A) Pages: 32 Published on: 1, January, 1977

    Abstract: Case (A) discusses the drug distribution system in Uttar Pradesh. The problems being faced are presented, as also details of the existing records, information flow, and the way procurement, stocking and supply decisions have been made. The case also provides sampled data on demand and supply position in the past. ... More

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  3. ABC Films: Marketing Research on Product Placement (A)

    Authors: Jaiswal, Anand Kumar; Sunku, Varun ;

    Reference No: MAR0483(A) Pages: 3 Published on: 31, March, 2016

    Abstract: This case is a part of series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (A) is on problem definition which is a first stage in marketing research project. A group ... More

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  4. The Atul Products Ltd. (A)

    Authors: Pruthi, S P S;

    Reference No: ECO0028(A) Pages: 10 Published on: 1, January, 1964

    Abstract: The case highlights the experience of a lending company in its dealing with the government machinery. It includes an analysis of the problems of (A) Industrial Licensing, (B) capital issue, (C) Import of capital goods, (D) Foreign collaboration ... More

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  5. Vodafone Gujarat (A) : Growing through Entrepreneurship

    Authors: Sehgal, Swati; Mukherjee, Saral; Sharma, Sunil;

    Reference No: STR0455(A) Pages: 29 Published on: 31, March, 2021

    Abstract: The case describes the growth trajectory of Vodafone Gujarat, one of the most successful circles of Vodafone India. Successive leaders of Vodafone Gujarat followed a highly entrepreneurial approach for building a market leadership position in urban and rural markets. The case provides a detailed description of how to execute growth ... More

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  6. Chemical Products Limited (A) - Defining a Research Problem

    Authors: Jain, Abhinandan K;

    Reference No: MAR0421(A) Pages: 6 Published on: 8, June, 2011

    Abstract: The case describes the decision situation of assessing whether to set up production facilities for producing synthetic menthol. The context covers the description of the company, the product : menthol, production process of menthol, international trade, and government environment. The rest of the case describes the decision problems, research problems, information ... More

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  7. Neons Fashion LLP (A): A Small Seller on Amazon Marketplace

    Authors: Mukherjee, Saral; Abhishek; Balasubramani, Soundarya;

    Reference No: MAR0509(A) Pages: 21 Published on: 7, October, 2019

    Abstract: Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion and costume jewellery items under the brand name of Eternz through different sales channels like ... More

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  8. The Gujarat Agro-Industries Corporation (A) **

    Authors: George, P S;

    Reference No: CMA0229(A) Pages: 13 Published on: 31, July, 1972

    Abstract: This case deals with a proposal to set up a farm service centre, a farm-equipment and custom hiring centre in different parts of the state. The case can be used as an exercise in feasibility study. ... More

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  9. Mahesh Agro-chemicals (A)

    Authors: Naik, Gopal; Sharma, C K;

    Reference No: CMA0710(A) Pages: 3 Published on: 1, January, 1991

    Abstract: This case is designed to facilitate discussion on various processes involved in agro input market research. The case is about a pesticide company, Mahesh Agro-Chemicals, which had introduced a synthetic pyrethrold "Borekill" in the eighties for controllin ... More

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  10. UrbanClap: Market Place for On-Demand Services (A)

    Authors: Abhishek; Mukherjee, Saral; Patra, Yogita;

    Reference No: MAR0512(A) Pages: 21 Published on: 16, May, 2020

    Abstract: UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace for services available through a mobile app. In the initial years, UrbanClap, developed as horizontal marketplace, saw intense competition from ... More

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