Reference No: CMA0323Pages: 19Published on: 19, August, 1975
Abstract: This case gives against of the communication processes involved in the rabi production campaign. It brings out 1) the complex administrative problems involved in planning implementing a development programme, especially in planning supplying various inputs in a coordinated manner within a specified period, 2) the role functions of functionaries operating at various ... More
Reference No: MAR0469TECPages: 12Published on: 17, July, 2015
Abstract: Sensor based technologies, since their integration into mobile phones, have started playing an important role in mobile based transactions. The note provides examples of sensor based communications in daily life. It provides a detailed explanation of the two most commonly used technologies - Near Field Communication (NFC) and Bluetooth Low ... More
Reference No: BP0280(C)Pages: 18Published on: 2, December, 2002
Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More
Reference No: MAR0412Pages: 5Published on: 8, January, 2010
Abstract: During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and ... More
Reference No: CMA0165Pages: 11Published on: 21, January, 1969
Abstract: The case is about the characteristics of tractor buyers and the process of buying decisions of a farmer going in for a tractor in Indian conditions in general and Gujarat conditions in particular. The case leads to information on consumer behaviour and mode of communication to such consumers, besides giving ... More
Reference No: COMM0013(B)Pages: 10Published on: 28, May, 2020
Abstract: After a tumultuous five months, Nestle India was exonerated in the Maggi crisis just in time for Diwali. Although the mood was one of vindication, the leadership team with Suresh Narayanan at the helm, knew they faced a major challenge to regain lost glory. Stock price had plummeted along with ... More
Reference No: MAR0427Pages: 18Published on: 1, January, 2012
Abstract: Tihar Jail (TJ), one of the largest prisons in the world. However, TJ functions as a reformation and rehabilitation centre which aims at transforming the convicts into better human beings and employable citizens. As a part of this effort, it operates a factory and a baking school in its premises. ... More
Reference No: MAR0403Pages: 8Published on: 12, December, 2008
Abstract: The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case covers messages issued by company using different communication channels. The case highlights issues of marketing ... More
Reference No: MAR0219TECPages: 25Published on: 1, January, 1979
Abstract: Explains how advertising helps to bridge the communication gap between producers and consumers. Personal selling and advertising are two forms of business communications to which consumers respond. Advertising is done in a non personal manner through intermediaries or media. The function of advertising is to contribute towards the greater availability ... More
Reference No: MAR0176Pages: 15 Published on: 1, January, 1976
Abstract: Protein Foods Association educated people on nutrition. In 1972, there was a three phase evaluation of the effectiveness of the Protein Communication Programme in Maharashtra. After specifying the communication task, target group, media strategy and mediawise expenditure of the campaign, the case gives the detailed methodology of the survey and the ... More
Reference No: MAR0372Pages: 21Published on: 1, January, 2006
Abstract: Mr. Rohit Swarup, Director of Xplora Design Skool (XDS) was reviewing the report and recommendations made by a student group on selection of towns where XDS could open centres to exploit the opportunity of significant interest in multimedia in the country in February 2004. He was particularly interested in the process ... More
Reference No: MAR0343Pages: 13Published on: 21, September, 2001
Abstract: This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication options in context of a line-extension strategy that, interestingly, is in the form of a new ... More
Reference No: COMM0006(A)Pages: 7Published on: 26, February, 2010
Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More
Reference No: MAR0475Pages: 18Published on: 16, February, 2016
Abstract: OGQ was founded by Geet Sethi and Prakash Padukone with the mission to support potential Olympic medal winners, in achieving their dream, with the help of all the stakeholders; and the vision to scout for potential talent and identify their needs. It had eminent personalities from sports who understood the ... More
Reference No: MAR0224Pages: 13Published on: 1, January, 1979
Abstract: This case deals with the promotion of artificial insemination programme by a developmental agency. Results of a survey, which investigated the motivation for and barriers against the widespread use of artificial insemination, are presented. Based on the survey findings, a communications strategy for popularizing the programme has been suggested. Students ... More
