Reference No: BP0058Pages: 20Published on: 1, January, 1974
Abstract: Focuses on a pioneer garment-manufacturing companys failure to consolidate its position due to its inability to take advantage of an early entry into the industry. Failure to evolve a clear product-market strategy and to follow up on a national distribution system developed earlier; organizational problems of family enterprise management; and ... More
Reference No: BP0144(E)Pages: 30Published on: 1, January, 1983
Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More
Reference No: MAR0171(A)Pages: 13Published on: 1, January, 1976
Abstract: After many years of "ethical" promotion, Glaxo's syrup based tonic, Minadex, was going OTC since the company's management felt that this would help increase sales. A purchase proposition was required to build up an advertising campaign around it. Competitive claims were analyzed by the agency and it was decided to ... More
Reference No: PROD0319(A)Pages: 11Published on: 29, November, 2018
Abstract: Technology has come a long way in the financial industry since the days of hard share certificates. The industry has been evolving at a very fast pace and today almost everything is online. Back in 2010, Nithin Kamath decided to set up an online brokerage platform that was capable of meeting ... More
Reference No: BP0280(C)Pages: 18Published on: 2, December, 2002
Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More
Reference No: F&A0263(D)Pages: 12 Published on: 1, January, 1976
Abstract: The exercise of formulating the policy guidelines by way of systematic analysis of the environment in which the bank operated, its competition, end users, operations and past performance is described in the case. It was now possible to formulate the expected performance of the various operating units for the next ... More
Reference No: MAR0516Pages: 36Published on: 18, January, 2021
Abstract: ThatsPersonal.com was an online retailer of sexual wellness and adult products founded by Samir Saraiya in 2013 in India. Its core value proposition was 'Privacy'. Two years after its launch, the company was facing quite a few challenges. The initial press publicity it had received had helped it reach target ... More
Reference No: BP0254Pages: 13Published on: 6, September, 2000
Abstract: GCL is part of the Gadhvi Group of Industries. The company is into bottling industrial gasses and under changing environment of growing demand has threatened entry of new players. It is exploring collaboration with one of the world's largest industrial gas manufacturers. They have completed primary rounds of discussion with ... More
Reference No: BP0040(A)Pages: 22Published on: 1, January, 1969
Abstract: The case describes the history of the company since its incorporation (in 1960) to 1968. It focuses on the major proxy fight between the Firestone Rubber and Tyre Company and the Kilachand interests which arose over the issue of the appointment of a firm in which the Kilachands were interested as the ... More
Reference No: MAR0006(B)Pages: 7Published on: 1, January, 1966
Abstract: This is a sequel to the Kamlini Restaurant (A) case. (give ref no) In Case (A), the decision question as to whether Kamlini should start a luncheon service was raised. This case describes the circumstances in which the luncheon service was started, the experiences of running the luncheon service, and ... More
Reference No: ECO0005(A)Pages: 18Published on: 1, January, 1966
Abstract: Gives the company background and the problems faced by the management of a city transport undertaking in a period of rising costs. The case may be used to illustrate cost functions and economies of scale. ... More
Reference No: COMM0013(B)Pages: 10Published on: 28, May, 2020
Abstract: After a tumultuous five months, Nestle India was exonerated in the Maggi crisis just in time for Diwali. Although the mood was one of vindication, the leadership team with Suresh Narayanan at the helm, knew they faced a major challenge to regain lost glory. Stock price had plummeted along with ... More
Reference No: MAR0523 Pages: 11Published on: 16, June, 2021
Abstract: The case delineates the situation faced by Shemaroo Entertainment Limited (Shemaroo) related to the company’s rebranding exercise, product portfolio and future course of action. Shemaroo was founded in 1962 by Buddhichand Maroo as a book circulating library in Mumbai that moved into the Video Home System (VHS) space and went ... More
Reference No: MAR0540Pages: 12Published on: 17, April, 2024
Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More
Reference No: BP0282(A)Pages: 16Published on: 2, December, 2002
Abstract: This case presents the dilemma of Mr. Ramkumar, General Manager of Finance, of Tube Investments of India Limited. Ramkumar has been asked to take up the leadership of TI Cycles. If he decides to accept the offer, it would be the first general management assignment for him. There are career ... More
