Reference No: STR0492Pages: 26Published on: 25, July, 2025
Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More
Reference No: IS0152Pages: 17Published on: 18, December, 2025
Abstract: Founded in 2015, ShareChat scaled by tapping into India’s overlooked regional-language internet users, building a vernacular-first platform designed around content consumption behaviours rather than social connections. Its rapid launch of Moj, within hours of TikTok’s ban, helped the company expand into short-form video. Challenged by deep-pocketed global players such ... More
Reference No: STR0495Pages: 21Published on: 13, April, 2026
Abstract: The case examines the history, evolution, and future course of a major online travel booking firm, EaseMyTrip. The case, written from the perspective of one of the founders and based on both primary and secondary data, assesses EMT’s strategic and operational strengths. Moreover, the case poses critical questions about ... More
Reference No: CISG0094Pages: 22Published on: 19, June, 2007
Abstract: The case describes a situation where an officer in an organization develops small software that would have helped the organization in growth of its business. In spite of being a very useful application it acceptability is very low. The software has impact on the personal relationship of software project manager ... More
Reference No: IS0140Pages: 5Published on: 1, October, 2020
Abstract: The case revolves around a marketing/sales executive who works in the Ad Sales wing of a popular search engine. Over the course of the case, the protagonist realizes that their marketing strategy needs to refocus on a different vertical than the one they have been paying the most attention ... More
Reference No: QM0213Pages: 21 Published on: 1, January, 1988
Abstract: Computerization of the Passenger Reservation System (PRS) is a key strategy in the corporate plan (1985- 2000) of the Indian Railways. As a part of this strategy, computerized PRS had been implemented in Delhi, Madras, Bombay and Calcutta by the end of 1988. The PRS in the second level cities of Hyderabad, ... More
Reference No: CISG0063EXPages: 2Published on: 22, December, 2000
Abstract: This describes the rules related to a PC based single user Project Monitoring Game. The user is provided with the list of 12 activities, their predecessors and expected durations. The activity durations are uncertain. As the game progresses, at the end of each review period, the player has to revise the ... More
Reference No: PSG0092(A)Pages: 32Published on: 31, March, 2004
Abstract: The case focuses on the bidding decision faced by Bharti Cellular Limited in the context of the fourth cellular licensing for cellular services in India. The Department of Telecommunications (DOT) announced the guidelines for the fourth cellular operator's license using the GSM standard in the 1800 MHz range, on January 5, 2001. There ... More
Reference No: IS0141(A)Pages: 17Published on: 31, March, 2021
Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More
Reference No: IS0141(B)Pages: 7Published on: 31, March, 2021
Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More
Reference No: CISG0018Pages: 9Published on: 22, March, 1994
Abstract: Landscape greenery and wide roads greet visitors as they enter the S$ 20 million, 7.8 hectare complex of warehouses in the Yap Chwee Hock Distribution Park (YCH DistriPark) in Tuas, Singapore. The YCH DistriPark is equipped with a high density racking system and a S$ 5.4 million state of the art storage and ... More
Reference No: CISG0019Pages: 11Published on: 11, April, 1994
Abstract: Development Bank of Singapore undertook a major business planning exercise in the mid 1980s, as a part of its overall strategy, to gain a distinct competitive advantage in the banking industry. The bank adopted a strategy to rely on IT to support its business strategy growth by concentrating equally on ... More
Reference No: CISG0040EXPages: 6Published on: 19, August, 1996
Abstract: This caselet describes a common inventory control situation faced by many organizations. The aim of the caselet is to develop "spreadsheet analysis skills' in modelling a "what-IF" situation and help the decision maker to identify a "good inventory policy" through constant interaction with the spreadsheet. ... More
Reference No: BP0337(A)Pages: 13Published on: 31, March, 2011
Abstract: This is the first case from a series of three cases. The case describes situation in Eureka Forbes Ltd. (EFL) which is a 'direct sales' company. EFL is planning to start Knowledge Management (KM) initiatives. The strength of the company is its sales people who work under tremendous performance and ... More
