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Search results for 'brand management case'

Related Searches: brand management case study

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  1. CURRYiT: Searching for the Right Recipe for Success

    Authors: Roy, Subhadip; Dandge, Priyanka;

    Reference No: MAR0555 Pages: 12 Published on: 26, February, 2025

    Abstract: Richa Sharma (Richa) the cofounder of CURRYiT, a brand of Indian cooking pastes was pondering over the future of her newly found venture in early 2024. The company had to overcome quite a few challenges to sustain itself and grow over time. First and one of the major challenges was managing ... More

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  2. Dice Toy Labs: How to get a six in every roll?

    Authors: Roy, Subhadip; Sharma, Pretty;

    Reference No: MAR0529 Pages: 12 Published on: 18, January, 2023

    Abstract: The case describes the dilemma faced by Phalgun in Dice Toy Labs, where he has to make a decision about his future marketing strategy, i.e., whether to stick to his original marketing strategy of retail consumers or shift to business markets in the given market conditions. This company found ... More

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  3. Koala Kabs: Trouble In Transportation Terrain?

    Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;

    Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024

    Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More

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  4. Rebel Foods: Sustaining Growth Through Business Model Innovation

    Authors: Lahiri, Saikat; Bose, Indranil; Majumdar, Adrija;

    Reference No: IS0145 Pages: 18 Published on: 29, November, 2023

    Abstract: Rebel Foods started as a quick service restaurant and eventually morphed into a cloud kitchen provider. The company launched multi-brand cloud kitchens, leveraging the same food preparation space and delivery infrastructure to serve a variety of food missions. Its technology stack included software for inventory management, kitchen management and delivery, ... More

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  5. Sid's Farm: A Purpose-Driven Safe Food Startup

    Authors: Ghosh, Ranjan Kumar ;

    Reference No: CMA0828 Pages: 10 Published on: 21, April, 2025

    Abstract: Sid’s Farm, founded by Dr Kishore Indukuri in 2013, has emerged as a transformative dairy brand in India’s adulterated milk market. Driven by the vision of delivering pure, unadulterated milk, the company has grown from a 20-cow farm to processing 43,000 litres of milk daily with rigorous 45-step quality checks. ... More

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  6. My T Brewer - Part A

    Authors: Mendonca, Valerie; Aggarwal, Ansita;

    Reference No: CIIE0026(A) Pages: 15 Published on: 16, March, 2022

    Abstract: Amit Kasliwal was a participant of the Post Graduate Program for Executives at the Indian Institute of Management, Ahmedabad in 2013 when he came up with an idea of a tea-brewing machine. Kasliwal conducted a survey to understand the tea-brewing machine industry and needs of the market and subsequently started working ... More

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